bn $1,5 bn $0,4 bn eBay Google Amazon Amazon and eBay results from 1995 to 2000, Google from 1998 to 2003. Even though Zynga and Groupon appear to have an even quicker growth, they haven‟t been compared because 1- sales have not been officially disclosed 2- they haven‟t reach their fifth year Did you know: Amazon Web Services drives these companies… Did you know: Amazon.com is a giant… Y/Y growth for Q1 2011 +38% Market cap $90 bn Customers 137 m 3 × growth of 2 × market
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"cookies", strategic to marketing goods and services online? What is the impact, if any, on consumer privacy? A few years ago, the combination of technology and marketing was not a common term. Even a very successful marketing model that was followed by software giant Microsoft, was neglected in many top ranking business schools. According to them what Microsoft was doing was a fad. But time has proved that they were wrong. Marketing guru Kotler has agreed that traditional marketing is not working
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What Is an Online Social Network? Working definition Group of people Shared social interaction Common ties Sharing an area for period of time Portals and social networks: Moving closer together Community sites adding portal-like services Searching, news, e-commerce services Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-4 2 The Growth of Social Networks and Online Communities Top 10 social networks account for more than 90% social networking activity Facebook users:
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Perspectives Behind Great Data Science Groups DJ Patil THE SIMPLEST WAY TO BRING MapReduce and SQL www.asterdata.com Optimized in One Database Appliance Everyone knows data is the new black. The Aster MapReduce Analytics Portfolio enables customers to quickly make use of their data for actionable insights, analysis and product innovation. - Jonathan Goldman, Director of Analytics, Teradata Aster (and former Principal Data Scientist at LinkedIn) Learn More www.Asterdata.com/MapReduce
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cMARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C STUART OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong
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FINAL DISSERTATION Emotional Branding: Investigating the Role of Emotions in Advertising and Branding SUBMITTED BY Usama Shahzad BITE ID : 35163 Submitted in partial fulfillment of the requirement for the MBA Innovative Management in collaboration with Coventry University and British Institute of Technology & E-commerce August 2007 -1- The intuitive mind is a scared gift and the rational mind is a faithful servant. We have created a society that honors the servant and forgotten
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Revenues of $ 89 B with a net loss of $ -241 M in 2014 HISTORY Jeffrey Bezos launched Amazon.com in July 1995 SOURCES OF REVENUE Products (online retail with 79% / $ 70,080 M) and services (= 21% / $ 18,908 M) compuDng services, consumer electronics, digital content & adverDsing services DIVERSIFICATION Constant efforts to diversify by acquiring companies/start-ups and supported by high investments in R&D (e.g. IntegraDng the value chain by creaDng digital content
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is one of the largest online retailers in the world and was one of the first to sell goods over the internet. The effects of economic, cultural, trade environment and political and legal factors have varying influences upon Amazon’s international marketing mix. The economic impacts of market characteristics and competition are vital information for the growth of Amazon. Internet retailing industry will continue to see positive growth and expand. The online retailer industry sales increased by 14%
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ECOMMER In partial fulfillment of the requirements in E-commerce (ECOMMER) Submitted to: Mr. Jaime Borromeo Submitted by: K32 Term 2, A.Y. 2015-2016 I. Company Background bookcop.com is a start-up conceptualized by four business students from De La Salle University who all intend to apply what they have been learning so far and have a stable source of income, at the same time. Eyeing on providing value to their fellow students through their business, they had identified that one
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| | |UNIVERSITY OF TECHNOLOGY, SYDNEY | | | |Strategic Management 21705
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