worldwide and total sales of more than Php 52 billion as of December 2010. Despite owning 52% of the total local Quick Service Restaurants, the competition with its rival firms is still stiff. The source of rivalry stems from price wars and marketing innovations. The rivalry is also centered on the KSFs (Key Success Factors) of the industry, which are good food, good service and reasonable pricing. Rivals are somewhat equal in capabilities and opportunities, thus making the competition stiffer
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COMPETITIVE STRATEGY MICROMAX –THE INDIAN INNOVATOR Can Micromax make the leap from Indian to global brand? Faculty Guide: Naveen Coomar SUBMITTED BY: ANKUR MAKHIJA ROLL NO .55 IIFT PT 12-15 What is Competitive Strategy? Competitive Strategy is defined as the long term plan of a particular company in order to gain competitive advantage over its competitors in the industry. It is aimed at creating defensive position in an industry and generating a superior ROI (Return on Investment)
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CURRICLUM VITAE PROFESSOR ABDULRAZZAK CHARBAJI Date and Place of Birth: Beirut 7-25-1948 Nationality: Lebanese Sex: Male Marital Status: Married Address: P.O.Box: 11- 2065 Riad El Solh Beirut 11072100 Lebanon. Land Line: 961 - 1 - 355046 Mobile 961 - 3 - 714279 E-mail: Prof., charbaji@charbaji.com Computer Skills: Econometrics Eviews, SPSS, Advanced SPSS, Excel and Microsoft Project. EDUCATION: Year 1978 Degree Ph.D. Institution Univ. of Northern Colorado Department of Applied Statistics
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Research Proposal on consumer behavior towards Brand Labeling and Brand Logo Introduction Logo and name are two important visual elements of any brand name (Eilertson & Faust 1994). Brand recognition is very much linked with these two elements. But we can observe that companies limit the features of attractive brand labeling (Kohli & Labahn 2002). Products are getting globalization and this is another issue because customers rely in international branded products and there is variation
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plan can give substantial and factual information on the undertaken project based on the extensive research conducted on this program. This also provides information on the organization structure and management of the program and the one who undertake the project. Financial aspects, operational, human resource and marketing aspects are all conducted on this project to identify and qualify this project for potentially making it as a new venture. EXECUTIVE SUMMARY This feasibility study tells about
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Sultan Alotaibi 2010 Las Vegas Executive Summary LVCVA aims to provide the best and luxurious entertainment products and services to targeted business environments in North America and the rest of the world. This plan seeks to generate a significant increase in company sales and profits from creating more contracts with businesses from Canada in a perspective of B2B customers, government alliance, government services, boarding the service-line, compared to the preceding year. The highlights
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Submitted By Pritam Kumar Das Roll. No. – 1011356 Third Year Bachelor’s in Banking & Insurance PREFACE The project was undertaken to study the Indian Banking Industry in reference to one of the basic services provided by the Banks. Various theory and practical aspects were studied in regard to this project. The Project tries to highlight the role of today’s banking style. Various parameters were analyzed to know the current status of the Indian Banking Industry and the various
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INTRODUCTION REVIEW OF LITERATURE This project is concerned about marketing management. It covers in details about the concepts and principles of marketing, including the marketing plan. With the aid of Infosys organization we will try through the course of this document to explore the marketing plan, its application and its effectiveness. The main reasons for selecting Infosys Corporation as a case study were following: ▪ Infosys being
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program I had tried my level best to arrange the work in systematic and chronological way. This endeavor work shall provide the Bikano marketing department, an idea about the market condition and the behaviour of consumers and wholesalers about their product. Therefore, it hoped with all sincerity that this work shall be of definite use to the organization. ACKNOWLEDGEMENT “Acknowledgement is an art, one can write glib stanzas without meaning a word, on the other hand one can make a simple
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ijcrb.webs.com SEPTEMBER 2011 VOL 3, NO 5 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS Porter Five Forces Analysis of Pakistan Mobiles Communication Limited (Mobilink): A Critical Approach Akhtar Munir Retail Sales Officer in Mobilink. Afnan Khan Saddozai Management Trainee Officer in National Bank of Pakistan Dr.Bakhtiar khattak Chairman: Department of Business Administration, Gomal University, D,I.Khan Dr.Shumaila Hashim Lecturer: Dept of Bus.Administration, Gomal University
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