SUMMER INTERNSHIP PROGRAM PROJECT REPORT PROJECT TITLE: DEVELOPMENT OF BUSINESS STRATEGIES AND MEASURING THE EFFECTIVENESS OF DIRECT MARKETING ALONG WITH STUDENT’S PREFRENCES FOR ENTRANCE EXAM PREPARATION AT EduMENTOR COMPANY NAME: EduMENTOR EDUCATIONAL SERVICES UNDER GUIDANCE OF Prof.Dr.Y Malini Reddy SUBMITTED BY: NAME: Eshita Miglani ENROLLMENT ID: 09BSHYD0272 CONTACT NO.: 09910436436 EMAIL ID: eshitamiglani@yahoo.co.in ABSTRACT The project focuses on the various business
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Marketing YourFirstName YourLastName University title Question 1; role of social networking outlets Currently, social networking networks are forums that have brought new methods of communication, socialization and most importantly a platform where business information is exchanged. The social media platforms have been used as tools of marketing whereby positive information and recommendations on products have been made through from one friend to another. Positive messages are the
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Strengths and Core Competencies 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies and Implementation 8 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Explanation of Strategies………………………..……………………………………………………………………………………………….9 Implementation Plan 9 Product Tactics 9 Price Tactics 9 Place Tactics 9 Promotion Tactics 9 Monitoring Procedures 10
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------------------------------------------------- SHARE * ------------------------------------------------- ------------------------------------------------- Just in Time for the Holidays (HBR Case Study) ------------------------------------------------- STRATEGY & EXECUTION HBR CASE * ------------------------------------------------- Eric McNulty ------------------------------------------------- 8.95 ADD TO CART * ------------------------------------------------- SAVE -------------------------------------------------
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the market, the Company used more than million dollars in the R& D, marketing and production, in order to design a new product to gain a higher margin. This report is mainly focusing on how Coca-Cola Company Limited uses strategies in order to competitive in the mature market. Firstly, the issues of the Company will be identified, and then SWOT analysis of the company will be conducted. After that, evaluation of alternative strategies will be stated and finally recommendations and implementation will
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scale, are to validate what the main criteria required for the improvement priorities against customer satisfaction. This is due to the method of CAT ranking and graphical between CS versus DS are ambiguity for justifying the improvement of priorities required. Keywords: Customer Satisfaction, Kano, CS-DS, CAT. 1. INTRODUCTION A major outcome of marketing activities is not only related to how much profit can be achieved, but also on how high the customer satisfaction resulted from the activities
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business of health care consumers. As a multinational company business, expansion and putting more branches around the world to dominate the global market as one of the objectives of Unilever. Unilever Vietnam was established in 1995 is one of the strategy of Unilever. From 1995 to present, the company has invested about $ 120 million to access to markets in Vietnam. Unilever's famous products such as Sunsilk, Clear, Dove, Pond's, Close-up, Cornetto, Paddle Pop, Lipton, Knorr etc,…have been introduced
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A Retail Audit of Family Dollar 125 2nd Street Park Falls, WI Researched by: Scott Webster 200100906 Merchandising Management 10-104-186 Lisa Drews Northcentral Technical College February 4, 2015 Report Disclaimer This Report was created for student use as an example for learning purposes only. Northcentral Technical College Family Dollar Retail Audit Table of Contents 1. History and background of Family Dollar 2. Careers at Family Dollar 3. Managing
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Marketing American Western Art in China Lewis Clark State College Business 482-7501 Introduction Specializing in American Western and wildlife art, the idea of penetrating the Chinese art market is very intriguing, and it has been on the mind of art dealers of all genres for years. The first section of this paper will analyze China and the business experience including GDP, etiquette, negotiating, business attire, and banquet dinners. The next section will discuss China's market structure
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Para Jumbles (CAT Questions) DIRECTIONS for Questions 1 to 7: Sentences given in each question, when properly sequenced, form a coherent paragraph. Each sentence is labelled with a letter. Choose the most logical order of the sentences from among the four given choices to construct a coherent paragraph. 1. A. By reasoning we mean the mental process of drawing an inference from two or more statements or going from the inference to the statements, which yield that inference. B. So logical reasoning
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