Unilever Bangladesh Limited” Submitted to Sharmin Shabnam Rahman Lecturer BRAC Business School BRAC University Submitted by Md. Robin Miah Id# 06204032 BRAC University Date: 02-09-2010 September 2, 2010 SHARMIN SHABNAM RAHMAN Lecture BRAC Business School BRAC University Subject: Submission of Internship Report Dear Madam, This is to inform you that I am submitting the internship project report titled “Evaluation of Entry into Ice cream Business for Unilever Bangladesh Limited”
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Introduction: As a marketing consultant, I have been asked by the Marketing Director of Unilever Company to advice on how and why they should strategically plan their future marketing plans. Unilever is world’s top Fast Moving Consumer Goods Company with a heritage of over 122 years.Unilever Limited is a leading consumer goods manufacturer it s product used in 190 countries. The company is committed to provide a range of diversity in the products as its consumer base. It targeting the
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agents and personal care products. Unilever Bangladesh Ltd is one of the world’s most successful consumer goods manufacturing companies with local manufacturing facilities. Unilever brands are trusted everywhere and, by listening to the people who buy them, they've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, in over 190 countries, someone somewhere chooses a Unilever product. Unilever Bangladesh Limited has five departments to carry out
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snack in Bangladesh?? Can soups be a healthy snack in Bangladesh? With the winter season coming up Brand Managers at Unilever want to further strengthen Knorr in Bangladesh. But the most important question that remains for them is how they make top end unhealthy evening snackers consume soup instead of the shingara, samosas and burgers of the world. It has been 9 months since Unilever launched Knorr Soups and entered into the savory category. Given the size of the soup industry in Bangladesh, Unilever
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2010 Course Instructor, Dr. Nazrul Islam, MGT-101, Sec-2, Principles of Management East West University. Subject: Letter of Transmittal. Dear Sir, With great pleasure we submit our project report on “Analysis of Planning for Surf Excel in Bangladesh” that you have assigned to us as an important requirement of the MGT-101 course. We have found the study to be quite interesting, beneficial and insightful. We have tried our level best to prepare an effective and creditable report. We honestly
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shampoo in this regard and at that time they started gaining popularity among beauty brands. And nowadays it is being considered as the World’s top brand in cleansing products and a lot of research has been done on its product innovation and marketing strategies. BACKGROUND Unilever is an Anglo-Dutch company, with a history of colonial exploitation, on which it has gradually built its capital. Today it owns most of the world's consumer product brands in food, beverages, cleaning agents and
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Intisar Alam, 2Afreen Choudhury* Business School, BRAC University, Bangladesh 2Faculty of Business Administration, East West University, Bangladesh *ac@ewubd.edu 1BRAC 1Muhammad Abstract: The study addresses broadly the performance related issues as to what extent is the impact of various factors responsible in terms of retailers for doing business with manufacturers in FMCG (Fast Moving Consumer Goods) sector at Dhaka in Bangladesh. The theoretical framework was designed based on the literature
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business presentations. Because advertising is a major element in a company’s marketing plan, it works in conjunction with the firm’s overall corporate marketing practices. Advertising is a business, and advertising is part of business. Business whose goal is profit from the sales of products and services use the tool called advertising to carry a message to the consumer. Advertising is the voice, the expansion of marketing. It is communication. Advertising is a form of communication intended to persuade
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Analysis of Prime Bank overall performance from strategical point of view Letter of Transmittal Date: 15-04-2013 To Leo V Dewri, Lecturer Department of Business Administration, East West University Aftab Nagor, Jahirul Islam Avenue, Dhaka 1212. Subject: Submission of a term paper on “Analysis of Prime Bank overall performance from strategical point of view”. Dear Sir, We, the students of Strategic Management (MGT-480), would like to
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