Cosmetic Industry of Bangladesh. Back in 2000-2005, Keya is quite popular among the customers because of its attractive packaging & advertisements featuring renowned celebrities. Nowadays, the sales are somewhat less. Most people buy Meril, Tibet or Lux. Product Description The attractive and colorful packaging of Keya Soaps attracts the customer and gives them a unique feeling of different flavored soaps. Packet colors are being selected as per different soaps. Since Keya has various kinds of
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Cosmetic Industry of Bangladesh. Back in 2000-2005, Keya is quite popular among the customers because of its attractive packaging & advertisements featuring renowned celebrities. Nowadays, the sales are somewhat less. Most people buy Meril, Tibet or Lux. Product Description The attractive and colorful packaging of Keya Soaps attracts the customer and gives them a unique feeling of different flavored soaps. Packet colors are being selected as per different soaps. Since Keya has various kinds of
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Lux (soap) From Wikipedia, the free encyclopedia Jump to: navigation, search Lux Laundry Soap Ad, 1916 Lux soap was first launched in the UK in 1899 as a flaked version of Sunlight soap. Subsequently it was launched in the US in 1916, and marketed as a laundry soap targeted specifically at 'delicates'. Lever Brothers encouraged women to home launder their clothes without fear of satins and silks being turned yellow by harsh lyes that were often used in soaps at the time. The flake-type soap
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by Unilever. Dove came up with the different strategy and that is the Real Beauty concept. They emphasized that beauty of a women is not the outer beauty but the actual beauty is her inner self. There ads included normal ordinary women who were not only slim trimmed and toned but they were fat, simple and aged too. Dove differentiated its beauty bar by emphasizing that it contains moisturizing cream and milk and unlike other soaps namely like Lux it does not leave the skin dry but its moisturizing
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soap, body wash, liquid hair wash & shower gels in more than five variants with winning innovation being their exotic scent. Your task is to launch Zest bar soaps in Pakistan. Your plan needs to be holistic, and should cover all areas of marketing strategy. For each of these you have been provided a set of assumptions and a list of expectations. Good Luck! Key Assumptions |Assumptions |Year 1 |Year 2 |Year 3 |Year 4 |Year 5
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| |Year |Institute |Degree |Specialization |Marks/Grade | |2010- 2012 |GLOBSYN BUSINESS SCHOOL |PGDM |MARKETING |CGPA-5 | |2004 -2008 |JIS College of Engineering , Kalyani |B.TECH |BIO-MEDICAL ENGG. |81 % | |2003 |Asokenagar Banipith Girls Higher |W.B.C.H.S.E
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Unilever as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of MBA program and provide a clear idea about the Unilever activities and other multi-national company’s effort in the Bangladesh. Thus, Unilever can get deep understand of actual situation of MN’s company’s activities by analyzing their exposed strategy. 1.3 Objective This Study is intended to analyze marketing strategies used by Unilever Bangladesh Ltd and globe
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Uniliverll as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of BBA program and provide a clear idea about the Uniliver activities and other multi-national company’s effort in the Bangladesh. Thus, Uniliver can get deep understand of actual situation of MN’s company’s activities by analyzing their exposed strategy . 1.3 Objective This Study is intended to analyze marketing strategies used by Unilever Bangladesh Ltd and globe
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MARKET SEGMENTS Groups of customers with different wants, buying preferences or product-use behavior TARGET MARKET A market segment for which the seller designs a marketing mix Market Segmentation Process of dividing the total market for a good or service into several smaller, internally homogeneous groups Members of each group are
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“Sale Supervisor” - Lux Vietnam • “Sale skill” - AIA Insurance ← “Market Research” (hard skill) - Cimigo ← “Management skill” (soft skill) - Cimigo ← How To Develop and Maintain Rapport ← Using Strategic Thinking To Improve Strategic Planning ← How To Deal With Difficult Customers ← Developing a Time Investment Strategy
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