TOPIC BRANDING STRATEGY OF HINDUSTAN UNILEVER LIMITED SUBMITTED BY PRIYANKA S. TELANG UNDER THE GUIDANCE OF SAMADHAN KHAMKAR IN THE FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES UNIVERSITY OF MUMBAI ACADEMIC YEAR 2009-2010 CHIKITSAK SAMUHA’S S.S & LS PATKAR VARDE COLLEGE OF ARTS COMMERCE & SCIENCE AND V.P VARDE COLLEGE OF COMMERCE & ECONOMICS,GOREGAON (W) MUMBAI -62 1 CHIKITSAK SAMUHA’S PATKAR – VARDE COLLEGE OF ARTS, COMMERCE SCIENCE. GOREGAON
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SWOT Analysis 05 The Positioning Matrix 05 Boston Box Matrix 06 Chinese Market Audit 07 Ansoff Matrix 08 Porter’s 5 forces 08 Chinese Customers 09 Chinese Competitors 10 My Strategy 11 More explanation 12 Conclusion 12 Recommendations 13 Bibliography 14 Executive Summary: The aim of this paper is to talk about a French fashion house which is named Caroll, that’s
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major elements of a customer driven marketing strategy: segmentation, targeting, differentiation, and positioning. Marketers know that they cannot appeal to all buyers in their numerous, too widely scattered, and varied in their needs and buying practices. Therefore, most companies today practice target marketing- identifying market segments, selecting one or more of them, and developing products and marketing mixes tailored to each. Customer driven marketing strategy begins with selecting which customers
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Business Plan Hotel LUX: it starts here Kristel Lako 120547 Vivian de Lange 121181 Anne- Sophie Kersten 121104 Nadia Hassoune 123094 ------------------------------------------------- Team assignment Business Plan Team managers: R. van Ginneken & Maarten Staps Deadline: 07-6-2013 Class: 1HM 14 Vivian de Lange 121181 Anne-Sophie 121104 Kristel Lako 120547 Nadia Hassoune 123094 Executive Summary "When there is true hospitality, not many words
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costs, shortage of labor, global liquidity crunch etc. Sobha's marketing-specific challenges are the following in our view – 1. Get recognized as a major pan India player in the real estate segment 2. Competing with established all-India players like DLF, Unitech etc In this paper we discuss on how Sobha can leverage its unique differentiating factors like full backward integration, reputation on quality etc and effective marketing mix to address the above challenges. 2. Segmenation
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Research Sample The Next-Generation Battery Roadmap: Quantifying How Solid-State, Lithium-Sulfur, and Other Batteries Will Emerge After 2020 Lead Analysts: Coverage Area: Energy Storage Cosmin Laslau, Ph.D., Senior Analyst October 2015 Lilia Xie, Research Associate Christopher Robinson, Research Associate Research Sample Executive Summary Today’s Li-ion batteries are under intense pressure to evolve, leading to longerrunning electronics, cheaper electric vehicles, and a
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competitive advantage Competitive strategy is connected with the basis on which a business unit might achieve competitive advantage in its market. Porter proposed three generic strategies to achieve competitive advantage: - Cost leadership - product / service features differentiation - focus 4.The Strategy Clock: competitive strategy options 5.Price-based strategies (routes 1 and 2) Route 1 (No frills’ strategy): A ‘no frills’ strategy’ combines a low price, low
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market share, followed by Lux, Santoor, Dettol and Godrej No.1 in that order. (Ref table: Leading the market) The two major segments in the soap market are beauty and health. Beauty is the bigger segment at Rs 5,000 crore but the health soap market, valued at Rs 3,000 crore, is the faster growing segment. The other segments are herbal/ayurvedic soaps and medicated soaps. In terms of prices, the soap segments are: Mass: Lifebuoy, Godrej No.1 Popular: Hamam, Medimix, Vivel, Lux Premium: Dove, Fiama
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Introduction: As a marketing consultant, I have been asked by the Marketing Director of Unilever Company to advice on how and why they should strategically plan their future marketing plans. Unilever is world’s top Fast Moving Consumer Goods Company with a heritage of over 122 years.Unilever Limited is a leading consumer goods manufacturer it s product used in 190 countries. The company is committed to provide a range of diversity in the products as its consumer base. It targeting the
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ever-surprising and innovative marketing world has some strategies which often have similarities with some war strategies. These strategies are used by many renowned companies for their marketing. The strategies along with examples are stated below. The strategies from the third section, i.e. Approach by Stratagem with examples are stated here. In the practical art of marketing, the best thing of all is to take the competitors market whole and intact; to do negative marketing and create resentment is not
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