or research reports. 1. Journal article with volume and issue numbers. Italicize the journal title and volume number. Boyle, B. A. (1997). A multi-dimensional perspective on salesperson commitment. Journal of Business& Industrial Marketing, 12(6), 354-367. Mowday, R. T., Steers, R. M., & Porter, L. W. (1979). The measurement of organizational commitment. Journal of Vocational Behavior, 14, 224-227. 2. Book, two authors. Toller, M., & Fielding, J. (1998)
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rie se ocia a in on s rth ces u Fo our res The Manager’s Guide to Social Marketing Using Marketing to Improve Health Outcomes from the Social Marketing National Excellence Collaborative THE MANAGER’S GUIDE TO SOCIAL MARKETING The Manager’s Guide to Social Marketing is one of several social marketing resources available for public health professionals from Turning Point, and the Turning Point Social Marketing National Excellence Collaborative, funded by The Robert Wood Johnson Foundation
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inroads that Plax, a prebrushing rinse, had made in the market. Since its introduction in 1988, Plax had gained a 10 percent share of the product category and posed a threat to Scope. As brand manager, Hearst planned, developed, and directed the total marketing effort for Scope, Procter & Gamble's (P&G) brand in the mouthwash market. She was responsible for maximizing the market share, volume, and profitability of the brand. Until the entry of Plax, brands in the mouthwash market
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increasingly visible in the marketplace today. This strategy is generally used to enhance Brand Potential and works on the rationale that, “If a consumer understands the functions, attributes and benefits of the ingredient, he or she will pay more attention to this offering and if it is unique compared to others, it can lead to loyal and profitable customer relationships”. The goal of this Dissertation is to conceptualize Ingredient Branding Strategy and measure its effect on Brand Choice. It seeks
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The MARKSMAN VOL. 2 | ISSUE V | OCT’11 K J SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH FESTIVE MARKETING Celebration time for buyers and sellers alike! INSIDE and more ! 4 Ps of Anna Hazare’s Campaign Guerilla Marketing No Money marketing Old Monk EDITOR’S DESK Dear Readers, At the onset of this festive season, we bring to you a riveting, celebratory and insightful festive edition of your very own MARKSMAN! This issue is our basket of wishes to all our readers
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inroads that Plax, a prebrushing rinse, had made in the market. Since its introduction in 1988, Plax had gained a 10 percent share of the product category and posed a threat to Scope. As Brand Manager, Hearst planned, developed, and directed the total marketing effort for Scope, Procter & Gamble’s (P&G) brand in the mouthwash market. She was responsible for maximizing the market share, volume, and profitability of the brand. Until the entry of Plax, brands in the mouthwash market were positioned around two
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analysis shows that the gross profit represented 49% of sales and cost of goods sold rounded at 51% of sales for 2015 compare to 2014 that represent 49.1% and 50.9% respectively. Total SG&A decreased 5% to $23.6 billion, as reduced overhead and marketing spending was partially offset by increased foreign exchange transaction charges (SEC 10K Report, 2015). SG&A as a percentage of net sales increased to 30.9%, as the negative scale effects of lower net sales and inflationary impacts were partially
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assignments or research reports. 1. Journal article with volume and issue numbers. Italicize the journal title and volume number. Boyle, B. A. (1997). A multi-dimensional perspective on salesperson commitment. Journal of Business& Industrial Marketing, 12(6), 354-367. Mowday, R. T., Steers, R. M., & Porter, L. W. (1979). The measurement of organizational commitment. Journal of Vocational Behavior, 14, 224-227. 2. Book, two authors. Toller, M., & Fielding, J. (1998).
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Identify the Effect of Business Environment on a Business Organization Contents Introduction: 4 Aim of the assignment: 4 Walker - Company profile: 4 Market structure: 4 Perfect competition 5 Oligopoly 5 Monopoly 6 Monopolistic competition 6 How market structure determine the pricing & output decision: 6 Market force : 6 Relationship between Market force & Organizational response 6 Impact of organization performances by various Types of market force 6 Cost pressure
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is now one of the world’s largest manufacturing companies of consumer products for some of the brands of P&G are Tide, Pringles, Fusion, Gillette, Dash, Dolce and Gahanna etc. (Mello, 2006, Pg 397) P&G has operations in nearly 80 countries around the world and markets its nearly 300 brands in more than 160 countries. P&G is the recognized leader in the manufacturing, marketing and distributing of superior fabric and home care, beauty care, baby care, snacks etc. products worldwide. Three billion
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