Pricing Submitted by Group 9 Deepak V - PGP/17/144 Girish Ganapath J – PGP/17/207 R Gayathri – PGP/17/228 S Akshaya - PGP/17/233 Shraddha S - PGP/17/240 Sonakshi J - PGP/17/358 Determining Willingness to Pay at Pizza Chains Determining Willingness to Pay at Pizza Chains ACKNOWLEDGEMENT We would like to extend our thanks to Prof. Kausik Gangopadhyay, Prof. Rajesh Srinivas Upadhyayula and Prof. Sumit Mitra, coordinators of the “Pricing” course at Indian Institute of Management Kozhikode
Words: 3105 - Pages: 13
Topic: Industry/Strategy Analysis for YUM Brands Introduction Yum Brands based in Louisville, Kentucky, is one of the world’s largest restaurant companies with over 41,000 restaurants in more than 125 countries and territories. Primarily through the three concepts of KFC, Pizza Hut and Taco Bell (the “Concepts”), the Company develops, operates, franchises and licenses a worldwide system of restaurants which prepare, package and sell a menu of competitively priced food items. Their restaurant brands
Words: 1298 - Pages: 6
industry (global) drivers, together with the corresponding generic marketing strategies and key success factors that the major suppliers should possess, if they are to be successful. 2. Discuss the rationale behind Ford’s ‘2000 globalisation plan’ and comment on performance over the period 1994 to 2004. 3. Drawing upon relevant issues from the case, recommend and defend a possible future marketing strategy (or strategies) for Ford. | Lecture 1 | Lecture 1 | 2 | Dell Case Study Debate
Words: 1046 - Pages: 5
several very powerful and well-known brands such as KFC, Pizza Hut and Taco Bell. KFC is mainly known for its fried chicken. Also KFC has a long history and is traditionally considered to be one of the most popular fast food restaurants competing with McDonalds one of YUM brands largest competitors. Yum! Brands also owns Pizza Hut which is a restaurant chain and international franchise based in Addison, Texas. They specialize in Americanized pizza along with side dishes including pasta buffalo wings
Words: 1428 - Pages: 6
Identifying the factors that affecting the customer hospitality A Report On Identifying the factors that affecting the customer hospitality Submitted to Mr. Asraf Harrun Lecturer in Marketing Department School of Business Submitted By BBA, 24th Intake Sec-06 BUBT Bangladesh University of Business and Technology Serial No. | Name | Id | 1 | Taha Kabir (Group Leader) | 10112101244 | 2 | Anika Zinnat Joya | 10112101250 | 3 | Rifatul Hassan Sagar | 10112101248
Words: 5216 - Pages: 21
E & J Gallo Case Study Thirumavalavan Murugaiyan Marketing Dr.Mango Dec 2nd 2010 Topics Summary of Situation: Problem/Opportunity Identification: Alternative Actions: Identify at least three possible courses of action to address problem: Key Decision Criteria: Identify specific criteria used to evaluate alternatives: Analysis of Alternatives: Recommendations: Initial Implementation plans for the Delivery alternative : Monitoring/Control procedures E & J Gallo Winery
Words: 2625 - Pages: 11
John’s International include its focus on providing high quality products, operating system, marketing and franchise system. Providing High Quality Products Firstly, Papa Johns’ focus on providing pizzas of superior quality to its customers has laid down the foundation for its success in the long run. Unlike its competitors who focused on cost reduction, Papa Johns focused on differentiating its pizzas. In fact, they were also able to prove in court that they used fresh and better ingredients in
Words: 2081 - Pages: 9
success due to its creative product differentiation strategy. The company’s motto has been consistent from the day the first restaurant was opened: Superior ingredients and a superior product from its competitors. John Schnatter took the basic concept of product differentiation and positioning to new heights as he created a strong global brand, which had an unprecedented track record of success and customer loyalty over its competitor’s pizza products. This case analysis will examine the company’s
Words: 1573 - Pages: 7
External and Internal Environmental Analysis Yum Brands University of Phoenix Strategic Planning and Implementation STR / 581 March 17, 2014 Both external and internal environmental analyses are very important components for any organization’s strategy plan. A review of both of these environments enables the company to identify which ways to compete in the industry they operate. With this planning an organization may also identify what the companies’ weakness and strengths are. Both the internal
Words: 1061 - Pages: 5
BSBRES401A analyse and present research information p85 q5 Employee Job Satisfaction for flexible working Please take a few minutes to tell us about your job and how the organization assists you | Strongly Disagree | Somewhat Disagree | Neither Agree nor Disagree
Words: 17987 - Pages: 72
