Tập đoàn Amata Corporation PCL 2011 ---------------------------------------------------------------------------------------------------------- PHẦN I: GIỚI THIỆU VỀ TẬP ĐOÀN BẤT ĐỘNG SẢN CÔNG NGHIỆP AMATA........4 I.1. GIỚI THIỆU TỔNG QUÁT VỀ TẬP ĐOÀN BẤT ĐỘNG SẢN CÔNG NGHIỆP AMATA...............................................................................................................................4 I.1.1. Thông tin cơ bản:...........................................................
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食品行业绿色营销产品策略的研究现状 摘 要：近些年在国内由于食品引发的食品安全案件频发，大量假冒伪劣产品、有毒有害的垃圾产品严重影响老百姓的日常生活。触目惊心、层出不穷的食品安全案件，使消费者潜意识中产生了绿色需求。本文针对近些年的健康危机事件，总结了国内外关于消费者的绿色需求及食品企业在绿色营销产品策略方面的研究成果，在此基础上做出了评价并提出建议，为食品企业能更好的开展绿色营销提供参考。 关键字：健康危机；食品行业；绿色营销；产品策略 1 前言 1.1 研究背景和意义 近些年在国内由于食品引发的食品安全案件频发，大量假冒伪劣产品、有毒有害的垃圾产品严重影响老百姓的日常生活。据统计仅从2006到2007发生的案件有近十起，如苏丹红事件、瘦肉精事件等，食品安全不能得到保证，国人的身体素质受到严重损害。触目惊心、层出不穷的食品安全案件，使消费者潜意识中产生了绿色需求。树立绿色观念，开发绿色产品，开拓绿色市场，形成低碳体系，已成为21世纪企业营销发展的新趋势，也给企业创造了机遇。 食品安全案件频发，由于绿色营销面临着绿色营销理念尚未确立、绿色
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While many studies have suggested that ease of use is a key antecedent of customer satisfaction with respect to online banking (Davis, 1989), other studies suggest that it may be a more important characteristic to newer users than it is to those who are more experienced (Castaneda et al, 2007). With that in mind we can evaluate what both banks offer in terms of ease of use from a newer customers perspective. Looking first at Scociete Generale we can see that one of their three main commitments to
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respected name all over the world and has some of the top research, advertising, financial and marketing talent * Lipitor recommended by American hearth association. * High Cholesterol, which is a common problem across the globe is only likely to increase with rapidly aging population specially in the US and rise in obesity levels. Weaknesses * Co-marketing agreement for pfizer: * Co-marketing agreements can
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There are many sports that have developed as competitions from means of early transportation, such as horse riding and canoeing, and from military activities such as archery. At the first recorded ancient Olympic Games in 760 BC, there was only one event, a footrace Although it is impossible to know for sure, it is usually considered that wrestling and boxing were the first sports every played. Competitions using the simple mode of human transport, running, would also have been among the first sports
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VHT Chiến dịch giới thiệu sản phẩm LG Optimus 2X Nhóm thực hiện: Trà Quang Danh Nguyễn Khánh Hào Nguyễn Hữu Chiến VHT Giới thiệu chung về LG VHT Giới thiệu chung về LG • LG Electronics, Inc (LG) là một công ty đổi mới công nghệ hàng đầu thế giới chuyên sản xuất công nghệ điện tử dân dụng, truyền thông di động và thiết bị gia dụng, với hơn 84.000 nhân viên làm việc trong 112 lĩnh vực bao gồm 81 công ty con trên toàn thế giới. Với doanh thu toàn cầu năm 2008 đạt 44.7 tỷ USD
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Promotion/Advertising Strategy for Consignment Shop Audience- The interesting thing about the audience of Gypsy House, consignment shop, would be that there are two main audiences to focus on. These two groups consist of the shoppers and the sellers. We are going to have to promote the consignment shops to both groups in similar ways. Our goal is to make them believe they are getting a two in one deal. We want them to view this type of trade as something they need and will enjoy. Mrs. Jennifer
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The study is to research about sleep deprivation among students. The focus groups of the study are the students of MultiMedia University (MMU). The proper methodology is important to gather such information to avoid any misinterpretation of data or any obsolete information. Questionnaire method was chosen to collect information and data from the students of MMU. Questionnaire is to be the fastest and easiest way to gather the information needed. The information can be collected from a large number
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phones and tablets. The development strategies of Apple help the underlying company to become successful in the market place. Apple provides a deep focus on creativity and designing of the products because the consumers are more conscious about the design of the products. Also, the innovation in the products helps the underlying company in its success (Gómez Cruz et.al, 2012
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Product The main product KLM is producing would the service for business and economy class air travellers. It provides flights for travellers especially in Europe but also provides services all around the world. The airline method of providing its services it what differentiates it product and allows it to offer many benefits, such as space, seat, comfort and in-flight services. KLM also provides a vast variety of products that would benefit the economy and business class travellers such as post
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