1.4 Research Questions and Research Objectives 7 1.4.1 Research Questions 7 1.4.2 Research Objectives 7 1.5 Contribution of the Study 7 1.6 Structure of Dissertation 8 1.7 Chapter Summary 8 Chapter 2: Literature Review 9 2.1 Introduction 9 2.2 Brand Differentiation 9 2.3 4Ps of Marketing 16 2.3.1 Product 20 2.3.2 Price 21 2.3.3 Promotion 23 2.3.4 Place 25 2.4 Organizational Performance & Sales 26 2.5 Textile Industry, Malaysia 29 2.6 Theoretical Framework
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customer acquisition. The implementation of a customer relationship management program (CRM) has been advocated as a way of covering, analyzing, and facilitating utilizing of information about customers to improve the customer relationships, and marketing knowledge. The expected duration of implementation is approximately four months; and if it is able to increase repeat purchases by only 10%, it would increase the revenues for the company in excess of $4 million in the first year. Brief Company
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MINI COOPER: MARKETING STRATEGY, DIGITAL MARKETING, BRAND & ETHICS 10.2478/cris-2013-0005 MINI COOPER: MARKETING STRATEGY, DIGITAL MARKETING, BRAND & ETHICS MARIIA MOISEIEVA The report is designed to examine, analyse, and evaluate where appropriately the current Mini Cooper’s marketing strategy, its digital marketing initiative, branding, and the importance of ethical values in Mini Cooper as well as other organisations. That is important for understanding of the practical applications of
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LETTER of TRANSMITTAL Date: To Nargis Begum Lecturer of business administration World university of Bangladesh Dear Madam, This report entitled “job satisfaction of an industry” is an integral part of our academic program for the BBA degree we have worked various aspects on this matter. We are grateful to you for giving is this exposure to achieve tremendous real life experience during this work. We put the best performance on it. It’s been a pleasure for us to submit here with our
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For instance, the change represents the need to understand how all three dimensions affect each other and companies ought to consciously create new consumer preferences. However, a lot of companies still are missing guidelines to implementing a marketing strategy of sustainability as an essential part, which is at the core of ensuring organizational, social, economic and environment growth while managing overconsumption issues (White, 2011). Current researches tend to focus on developing a more sustainable
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Identification of relevant social factors that affect customer behavior in purchasing car 1.1 Background of the Study The main purpose of this research is to identify the relevant social factors that affect purchase intention in purchasing car. The result of the research could be used as reference by the car dealer and manufacture which allows to understand the requirement of the market demand in Malaysia. Since there are a lot of competitors in vehicle industry provides advance manufacturing
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Research and Analysis Project is The Marketing Strategy of Shiseido China Co., Ltd (Shiseido) and its effectiveness. Marketing is essentially about marshalling the resources of an organisation to meet the changing needs of customers on whom the organisation depends. Organisations try to identify customers’ needs and develop products that will satisfy these needs through an exchange process (Palmer, 2004). 1.2 Reasons for Choosing the Topic Marketing is more than selling and advertising
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have largely evolved into business entities and this development makes the framework appropriate for the study. 2082 2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd List of tables Table1. Summary of
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Integrated Marketing Plan Keller Graduate School of Management-Online MM522 Tarshica Lewis January 2011 Integrated Marketing Plan Table of Contents Executive Summary 3 Product Description/ Situation Analysis 5 Target Market 9 Competitors and Substitutes 10 Pricing 12 Channel of Distribution 15 Marketing Promotions/Communications 16 Advertising 17 Direct Marketing 18 Sales Promotions 19 Public
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Table of Contents Executive Summary…………………………………………………….4 Mission Statement………………………………………………………5 Vision Statement………………………………………………………..6 Company Description..………………………………………………….7 Strength…………………………………………………………………8 Weakness………………………………………………………………..8 Opportunities……………………………………………………………8 Threats…………………………………………………………………..9 Country Overview………………………………………………………10 Products and Services…………………………………………………...11 Financial Analysis………………………………………………………12 Funding…………………………………………………………………13
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