Question 5: 7 6. Question 6: 8 7. Question 7: 9 i. Part A: 9 ii. Part B: 9 iii. Part B: 10 8. Question 8: 10 9. Bonus Question 10 10. References: 11 MBA Marketing Exam Take-Home Exam Feel free to use lecture notes, the text book, and any other source. I am looking for your line of reasoning and applications rather than listing of what is already found in the book or slides. Question 1:
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..........6 7. Finance.......................................................................................................................................7 8. Marketing Strategy.....................................................................................................................8 9.3. Marketing Plan............................................................................................................................8 9.4. Company
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Arimount Marketing Plan 1.0 Executive Summary Arimount is one of the world's leading fast moving consumer goods companies. It offers products across foods, home and personal care categories. Arimount first and foremost operates in America. It is headquartered in Dallas, Texas and employs about 171,000 people. I addition to the above products Arimount has also developed a new product called Texas Deluxe deodorant that is in a aerosol can. The product was developed by our leading scientists that
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Project Marketing Management 571 Analyzing Consumer Buying Behavior Factors that influence consumer decision making Consumer buying decision process Techniques of analyzing consumer buying behavior The aim of marketing is to meet and satisfy target customers' needs and wants better than competitors. Marketers must have a thorough understanding of how consumers think, feel, and act and offer clear value to each and every target consumer. Successful marketing requires
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LRT Hydraulic Systems and Controls Marketing Plan Tab Manning Keller Graduate School of Management Marketing Management 522 Professor Pryor September 15, 2013 LRT Hydraulic Systems and Controls Marketing Plan 2.0 Situation Analysis The oil and gas market in Houston, TX and globally is strong based on the current rig count by Baker Hughes that posted 1,768 rotary rigs working in North America on September 13, 2013 (Pugliaresi & Snow, 2013, para. 1). This means that there is a great
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E- Market Orientation as a result of Integrating electronic marketing with market orientation concept Morteza Mashayekhi and Amir Ekhlassi Abstract The aim of this paper is to show the relationship between electronic marketing and market orientation. This paper intends to integrate these concepts and draw a framework for e-market orientation as a new paradigm in business. So it is necessary to introduce both e-marketing and market orientation and review the literature related to
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A Study on Customer Satisfaction with reference to Bank Muscat- Dhofar Region Table of Contents Topics Page No. Introduction to the Study 2 Aims and Objectives 3 Scope of the Study 3 Rationale 3 Literature Review 4-8 Research Variables 8 Conceptual Framework 9 Research Methodology 10 Data Analysis 10 Time Plan 11 Budget 11 Limitations of Study 12 References 13-14 A Study on Customer Satisfaction with reference to Bank
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market – Food delivery in Vietnam Master of Science Thesis, 75 pages, 4 appendices (4 pages) January 2013 Major: Industrial management Examiner(s): Professor Olavi Uusitalo Keywords: online service, customer demand, B2B and consumer market, online marketing, food delivery The evolution of the Internet and the dynamic of the economy nowadays have created opportunities for young companies to enter the online market. The source of these opportunities comes from the changes of customer behavior as they
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Cymbalta Case Study Analysis Executive Summary Introduction: The Problem It’s April 2000 at Eli Lilly and Company where their flagship product Prozac is the leading brand of anti-depression medication and is set to expire in December 2003. Even though that is the official patent expiration date, no one within the company could be sure exactly how much time Prozac had left (Okef & Laufner, p.1). Patent expiration would mean that generic versions of the drug would flood the market and Prozac’s
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SUMMARY OF FINDINGS 1. In this survey maximum respondents are from the age group of (23-35) women in this age prefer to invest on jewellery either for themselves or their children 2. It was observed that majority of the respondents belong to the female gender. Females will have knowledge about designs and different types of jewellery. 3. It is observed that majority of respondents purchase jewellery for investment purpose. As gold is increasing day by day people are getting more secure
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