VersaPhone: Marketing Plan Table of Contents VersaPhone: Marketing Plan 1 Executive Summary 4 1. Situation Analysis 5 1.1. Market Needs 5 1.2. The Market 6 1.2.1. Market Demographics 6 1.2.2. Market Trends 6 1.2.3. Market Growth 7 1.2.4. Macroenvironment 8 1.3. The Company 9 1.3.1. Mission 9 1.3.2. Service Offering 9 1.3.3. Positioning 9 1.3.4. SWOT Summary 10
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PRINCIPLES OF MARKETING BA003IU 1. COURSE STAFF Lecturer: Nguyen Thi Hong An, MBA Room: A205 E-mail: nthan@hcmiu.edu.vn Consultation Hours: Anytime with an appointment All students are advised to make appointment in advance. 2. COURSE INFORMATION 2.1 Teaching times and Locations Lecture: Venue: 2.2 Units of Credit This course is worth 3 credits. 8am-11am Saturday L102 3. COURSE DESCRIPTION: Principles of Marketing is a course designed to introduce fundamental marketing concepts, theories
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Executive Summary In today’s world we’ve been able to see an array of drastic changes take place within the past few years. Because of these changes we have seen an array of businesses plummet to the ground, some after years of success. The majority of these failed businesses have landed in path of demise because of their lack of environmental awareness, failed marketing attempts, as well as strategic planning. Nowadays, one of the industries that we have seen take a plunge is the Daycares Market&
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Satisfaction of Budget Hotel Customers in China Yang Yu Master of Business Administration International Business Assistant Professor Dr. Arisara Seyanont 2012 ABSTRACT The purpose of this research was to study the customer perception toward marketing mix (7P’s), customer satisfaction and customer loyalty of budget hotel in China. The researcher distributed 450 questionnaires during the month of September to October to the customers who stayed at budget hotel in China. There were 400 questionnaires
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Dorothy Lucas Marketing Plan for S.T.E.P.S Marketing Management June 3, 2014 Table of Contents 1. Executive Summary --------------------------------------------------------- 3 2. Situation Analysis --------------------------------------------------------- 5 3.1 Market Summary ------------------------------------------------------- 5 3.2 SWOT Analysis ------------------------------------------------------- 7 3.3 Competition -------------------------------------------------------
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1. Identify the needs. Needs theory. How to increasing the value of customers. Meeting Customers’ Needs Profitably Market orientation Competitors Value proposition 2. Marketing Plan S.W.O.T. analysis Profitability, sales growth, market share, innovation, and reputation 4P’s * Stages * Stage 1: Defining the corporate mission * Stage 2: Establishing the strategic business units (SBUs) * Stage 3: Assigning resources to each SBU * Stage 4: Assessing growth
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The Marketing and Logistics Supply Chain Management Erasmus students: Ciuciuianu Valentin Covalenco Alina Erhan Olesea Contents 1. Introduction 2. The Marketing Concept 3. The concept of Logistics 4. Demand for the enterprise's goods are direct results of its competitive edge 5. The Critical Logistics/Marketing Interfaces 6. The integration of Marketing/Logistics 7. Logistics/Marketing Strategy 8. Logistics - a key success factor for a company 9.Summary and Conclusions
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A proposal On An analysis on how customer loyalty affects the growth and profitability of the FMCG organization: a case study of Unilever Table of Contents 1. Introduction 1 2. Rationale for the Chosen Topic 1 3. Aim of the research 2 4. Research objectives 2 5. Research questions 3 6. Literature Review 3 7. Research Paradigm 5 8. Research Methodology 5 8.1 Research Philosophy 5 8.2 Research Approach 6 8.3 Research Strategy 6 8.4 Data collection Techniques 7
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SUMMARY: Surf excel has been following the Unilever’s message i.e. add vitality to life. Similar is with surf excel. In the beginning Surf Excel was facing competition from Ariel, the product of P&G. but very soon with the tagline “Dirt is Good”, Surf Excel was successful in regaining its market leadership. It soon emerged back as the dominant detergent of the country. The product is decided by matching the marketing insights with the local insights. The marketing report of the brand should
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