5 Marketing Objective To build a brand image as the most stylish, creative yet affordable timepiece To lead the market as a global brand To increase its brand awareness as the most innovative watch of its time 6 Market Segmentation Market segmentation is the process of dividing a market into distinct groups of buyers with similar requirements. Goods can no longer be produced or sold without considering and understanding customer requirements and recognizing the heterogeneity of those needs.(Michel
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SWATCH WATCH U.S.A.: CREATIVE MARKETING STRATEGY ABSTRACT Switzerland was an industry leader in the watch market up until the 1970's when the digital watch was introduces to consumers. The digital watch was inexpensive to manufacture and could be produced in mass. It created a whole new market by making watches inexpensive enough for all classes of people. The Swiss did not respond to this new competition and began to lose their market share. The Swiss watchmakers still produced high end watches
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What kind of market of product is a Rolex? Just a watch? Who is the main customer of Rolex? Swatch e Rolex sono Competitor? Target segmenti. Il mercato annuale globale degli orologi, che include sia gli orologi da collezione che quelli contemporeanei, è stato stimato a circa 25 miliardi. Il mercato degli orologi da collezione per Patek Philippe, Rolex, Audemars Piguet, Omega e Cartier rappresenta 5 miliardi di euro all’anno. “Interrogati sui loro investimenti, alcuni investitori
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strategies for marketing. From marketing text books, we can find plenty of strategies and methods to help companies to distinguish their target market, for example macro and micro environment analysis, SWOT analysis, marketing mix and STP strategy, etc. Enterprises will benefit from using these theories and increase market share or profit. In the following research, the marketing strategies and features will be outlined and identified with regards to the brand OMEGA in the Swatch Group, which is
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1) Why was the Swatch so successful? In what way was this watch different from others in the industry? The first main reason why Swatch managed to gained so much popularity in the watch industry is because they managed to cut costs. Heyek had started a low-end product initiative and was fully committed to vertical integration, that is, he intended to build and assemble the low-price quartz watches entirely in Switzerland. This, along with the decision to encase the watch with cheap plastic, helped
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AN EXAMPLE OF A MARKETING PLAN | SPREE WATCH MARKETING PLAN SUMMARY Based on an evaluation of the watch market and our strengths, General will introduce the Spree watch. SITUATION ANALYSIS Half the buyers of branded fashion watches are between 18 and 34 years of age. This group, which purchases more watches per capita than those older, is our primary market segment. Watch purchases are more likely by consumers in the northeast and Midwest. Many purchases are expected to be impulse, requiring
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JoinSearchBrowseSaved Papers Home Page » Business and Management Case - the Swatch Group In: Business and Management Case - the Swatch Group The Swatch Group Case Resolution Team 4: Key Information • There are a series brands aimed at different market segments at low, medium, high and luxury. • Market share in Europe and China over a third of it and competing in every segment in which Swatch Group with its brands. • Distribution via retail channels and own stores. • Investment
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Reverse Positioning 2. IKIA IKEA has long been celebrated in the business press for its innovative marketing and phenomenal growth Cheap and stylish inventory Top stores compete by carrying enormous and varied inventories Key factor in the stores high performance is its brilliant reverse positioning 3. Commerce Bank 4. JetBlue Breakaway Positioning 1. Swatch Swatch became the best –selling wristwatch of all time 2. The Simpsons The fox network has done a breakaway
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and implementing a business plan he developed. Napoli’s plan two basic premises 1) to sell standardized elevators in India, and 2) outsource manufacturing and logistics in India. Napoli’s plan had success earlier in his career in 1995 with the Swatch Project that bested industry standard 20- to 30- week cycles by 50% with this same approach. Other challenges faced by Napoli included pressure in family his family life as a result of poor planning and no employee assistance program to get his family
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Marketing Management 1 - Project Section 2 – Group 9 Avani Sahu – DM16210 Harleen Kaur – DM16217 Megha Shah – DM16229 Priscilla Evangeline Soundararaj – DM16234 Sweta Ramdas – DM16249 Table of Contents Introduction 2 Market Segmentation 3 Targeting 5 Positioning 6 Bibliography 10 References 10 Introduction Titan was established in the year 1984, becoming the third Indian watch manufacturer after HMT and Allwyn. Titan is the 5th largest Watch Manufacturer Company in World
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