The Analysis of Marketing Strategies of Gold Stone Based on the SWOT Theory College of Foreign Language Studies, Guangxi Normal University 200910501086 Luo Jifang Supervisor: Gong Min [Abstract] In recent years, with the fast evolution of the electronic industry and the increase of the consumer demand, a large number of electronic enterprises get the opportunities to expand. Among them, the growing of Samsung Electronics is the most surprising. Samsung Electronics is the biggest electronic
Words: 7417 - Pages: 30
group influence & social stratification, etc. Different companies choses different ways to influence consumers and design their advertisements so as to attract more and more consumers. Secondly, this report will explain and discuss about the marketing strategies adopted by two famous car manufacturers Mercedes and BMW and how they were able to influence consumers using different internal and external factors. After comparing both the companies and their strategies, a conclusion would be derived
Words: 2797 - Pages: 12
Paul Rathnam Wijerathna No, 51/14, St’Micheal’s Road, Colombo 03 Email: Vijesr@yahoo.com Mobile: 00960 9854343 Personal Details * Date Of Birth : 16th April 1979 * Age : 35 Years * Nationality : Sri Lankan * Civil Status : Married * National ID Number : 791071917 V * Passport No : M0515232 Academic Qualification * Flowed
Words: 269 - Pages: 2
Marketing Communication Theory Shayan Ahmed Mir (MIRSB1501) Marketing Communication BUS215 Dinesh Nanayakkara Words Count: 810 According to the most common definition, communication “it is the process of transferring thoughts, ideas and feelings from one person to another in commonly understandable ways” (Cheryl et al). (Mueller) Communication originates in the mind of sender as mental images who wish to convey that message to the receiver. Mental images can be in any form including
Words: 850 - Pages: 4
Equity-Theorie = Theorie zum Gleichheitsprinzip der Gerechtigkeit ist eine Prozesstheorie von John Stacey Adams in der Sozialpsychologie versucht zu erklären, wie der Entstehungsprozess der Motivation verläuft Definition Motivation Motivation betrifft die Begründung des Verhaltens. Sie bestimmt die Intensität, Richtung, und Form des Handelns. Motivation entsteht immer dann, wenn eine Person in einer bestimmten Situation Anreize wahrnimmt, wodurch Motive aktiviert werden und zu einem
Words: 1265 - Pages: 6
(http://www.sunway.com.my/suncon/) * Atlas Vending (M) Sdn Bhd (suplply vending machine) (http://www.atlas-vending.com/) Intermediaries: * GTI Media Sdn Bhd (Marketing services agency, established a brand name doctorjob.com.my which help to advertise Monash Univeristy Malaysia) (http://gtimedia.asia/) * Sureworks Sdn Bhd (Marketing services agency, organise educational fair to help promote Monash University Malaysia) (http://www.sureworks.info/) * IDP Malaysia (Introduce Monash University
Words: 1739 - Pages: 7
are unaware of the true cost of production for the products they buy. Instead, they simply have an internal feeling for how much certain products are worth to them. Thus, in order to obtain a higher price for their products, producers may pursue marketing strategies to create a higher perceived value for their products. For an example of a reputed brand Boost; customer may think it comes up with energy for the professional cricket player with commercials Sachin Tendulkar is doing impossible. Let's
Words: 1171 - Pages: 5
MKIB230 - RETAIL MARKETING COURSEWORK ASSESSMENT Choose a news article (i.e. from BBC news, The Times, The Financial Times, The Guardian etc.) published in this current year, which manifests some important aspect(s) of retail marketing. Explain your rationale for selecting the article, and use relevant concepts, models and/or theories from the retail marketing literature to analyse the aspects manifested by the article. Explain how the article makes retail marketing concepts and models
Words: 356 - Pages: 2
Feedback – Semester 1, 2012 Grade Student Name:_______________________________________ Student ID:_____________________ Criterion Explanation of marketing 20% Unacceptable Marginal Mostly correctly stated, does not go beyond direct quotes of minimal content, shows little understanding Adequate Correctly stated, some extension of basic theory, mostly quoted or paraphrased, shows some understanding Proficient Comprehensively explained, goes beyond basic text, uses own words that demonstrates
Words: 799 - Pages: 4
Business Theory The foundation of business theory has been, and always will be, a consistently evolving process for as long as the exchange process is around. Since the early stages of mercantilism, in the seventeenth century, business theories began to shape the daily operations of ventures. However, it should be clearly understood that a theory does not provide a definite solution to success. Instead, theories are merely “a set of assumptions, propositions, or accepted facts that attempts
Words: 1438 - Pages: 6
