markets are beset with problems such as poor infrastructure, scattered settlements, lack of education and virtually non-existent communication medium. It is uneconomical for retailers to be present in all villages as many of them are so small that marketing would become unviable. Hindustan Unilever Limited (HUL) thought differently and perceived
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Coca-Cola’s market value is currently one hundred and forty billion while PepsiCo’s market value is ninety billion, however price per share fluctuate to be in range of mid-fifties “$52-$57” for both companies. Coke is dominant company of the soft drink industry and boasts a global market share of around 44%, followed by PepsiCo at about 31%, and Cadbury Schweppes at 14.7%. Separately from smaller companies such as Cott Corporation and Royal Crown. Coca-Cola and PepsiCo are the biggest pieces of this
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ZENITH International Journal of Multidisciplinary Research Vol.2 Issue 1, January 2012, ISSN 2231 5780 RIGHT TO SIGHT: A MANAGEMENT CASE STUDY ON ARAVIND EYE HOSPITALS DR. BHUPINDER CHAUDHARY*; DR. ASHWIN G. MODI**; DR. KALYAN REDDY*** *Assistant Professor, Department of Hospital Management, H.N.G. University, Patan (Gujarat)-384265. **Co-ordinator, Department of Hospital Management, H.N.G. University, Patan (Gujarat)-384265. ***Assistant Professor, Department of Hospital Management, H.N.G
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| 2011 | | H.J Hichel Ltd Prepared By, Sumudu Kodagoda | DEVELOPING STARTEGIC MANAGEMENT AND LEADERSHIP SKILLS | | Table of contents Task 1...............................................................................................................................................3 Task 2.............................................................................................................................................14 Task 3.........................................
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reviewing the current marketing performance. Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats ), PEST analysis (Political, Economic, Social, and Technological), STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors), and EPISTEL (Environment, Political, Informatics’, Social, Technological, Economic and Legal). SYSTEM: System Pyramid Successful and sustainable
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Gupta INTRODUCTION All of us are familiar with the current industry focus on emerging markets. It is also no surprise that the larger consuming population in these markets lies not at the top end, but towards the middle and lower ends of the income pyramid. This is also where marketers struggle the most – how should the offer be constructed to ensure it is affordable yet desirable? The proposed Theory of Multiple Aspiration & Poverty Lines (MAPL) represented a new and stratified approach to understanding
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Product and Brand Management (MGMT-MKTG-638) - Revision Exercises - 1. “Customer analysis & competitor analysis are necessary for developing product strategy”. Comment. 2. Explain the steps involved in developing a new product with suitable examples. . Idea Generation The development of a product will start with the concept. The rest of the process will ensure that ideas are tested for their viability, so in the beginning all ideas are good ideas (To a certain extent!)
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OPERATION PROCESS | Date of Submission: 1st August, 2015 OPERATION PROCESS | OPERATION MANAGEMENT | OPN - 501 Submitted to: Mr. Mosaddeq Khan Assistant Professor BRAC Business School BRAC University Submitted by: Richard Anick Gomes ID NO: 14164020 Operations Management (OPN-501) Section: 02 Date of Submission: 1st August, 2015 LETTER OF TRANSMITTAL 1st August, 2015 Mosaddeq Khan Assistant Professor, BRAC Business School BRAC University Subject: Submission
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INTRODUCTION 1.1 BACKGROUND OF THE COMPANY Tata Motors is India’s largest automobile company, with revenues of USD 14 billion in 2008-2009. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, and Spain. The company’s 24,000 employees are guided by the vision to be “best in the manner in which we operate best in the products we deliver and best in our value system and ethics” (Tata Motors, 2010) According to the Equity
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INTERNATIONAL JOURNAL OF MANAGEMENT, BUSINESS, AND ADMINISTRATION VOLUME 15, NUMBER 1, 2012 Power and Leadership: An Influence Process Fred C. Lunenburg Sam Houston State University ABSTRACT Power is the ability to influence others. One of the most influential theories of power comes from the work of French and Raven, who attempted to determine the sources of power leaders use to influence others. French and Raven identified five sources of power that can be grouped into two categories:
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