ECONOMIES and DISECONOMIES OF SCALE Economies and diseconomies of scale explain what happens to a firm’s costs as it expands, in the LONG RUN. The long run is the time period in which it is possible for a firm to vary the amounts of all the factors of production employed: more land can be acquired, more buildings erected and more machinery installed. In the long tun, it is possible for a firm o change the scale of it’s activities. Strictly speaking, a change of scale takes place when the quantities
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INTRODUCTION TO ORGANIZATIONAL POLITICS POLITICS Power is the capacity to influence others through the control of instruments of reward and punishment – which can be tangible or intangible. Definitions of power abound. German sociologist, Max Weber defined power as "the probability that one actor within a social relationship will be in a position to carry out his own will despite resistance." Along similar lines, Emerson suggests that "The power of actor A over actor B is the amount of resistance
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Introduction & trends in HR 1-“The point is that these differences demand attention so that each person can maximize his or her potential, so that organizations can maximize their effectiveness and so that the society as a whole can make the wisest use of its human resources” (Cascio). 7-S framework created by McKinsey & Company distinguishes seven components in a company’s architecture: strategy, structure, systems, staff, style, skills and shared values. PF Drucker had remarked
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UNDERSTANDING BRANDS – INTRODUCTION Brand management as one of the marketing functions has been around for as long as we have known professional marketing. But, it has been a part of the traditional marketing approach in which many functions of today’s brand management were performed in a spread out fashion by the marketing manager and a combination of his team members like the sales manager, the advertising and communications manager, and the marketing administration manager to name a few. The terminology of
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environmental, and international standards across its operations. The more visible aspect of CSR is a corporation's willingness to promote and support community, national, and global causes. Corporations do this through corporate philanthropy, cause-related marketing, and sponsorships. CSR aspires to honor people, planet, profits...in that order. Corporate initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare. The term generally applies to company
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Product Strategy & Management Term Paper Industry- Personal Care Industry Company – VI-John Private Limited Product – VI-John Shaving Cream Submitted to: Prof. Ramesh Venkateswaran By Group 8A Kartik Saruparia (144043) Nitu Rai (144064) Priyanka Katoch (144081) On 12.08.2015 INDIAN INSTITUTE OF MANAGEMENT, Udaipur VI-John - Journey of Desi Brand From the second storey of his office, Vimal Pande looked towards the sky and started contemplating his thoughts what
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TABLE OF CONTENT 1. INTRODUCTION …………………………………………………….... 2 2.1 Overview 2.2 Company History 2.3 FAST RETAILING WAY (FR Group Corporate Philosophy) 2.4.1 Corporate Statement 2.4.2 The FAST RETAILING Group Mission 2. BUSINESS MODEL & STRATEGIC...…………………………………3 3.4 Specialty Store Retailer of Private Label Apparel 3.5 Procurement of Materials 3.6 Product Planning 3.7 Production 3.8 Sales 3.9 Customer Service
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AN INTRODUCTION TO MARKETING MANAGEMENT CONTENTS 1.0 Aims and Objectives 1.1 Introduction 1.2 Marketing Concept 1.2.1 The Production Concept 1.2.2 The Selling Concept 1.2.3 The Marketing Concept 1.2.4 Relationship Marketing 1.2.5 The Societal Marketing Concept 1.2.6 Holistic Marketing Approach 1.2.7 Marketing Mix 1.2.8 Product (Customer Benefit) 1.2.9 Promotion (Marketing Communications) 1.2.10 Distribution (Customer Convenience) 1.2.11 Price (Customer Cost) 1.2.12 The Marketing Mix Coherency 1.2
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Macro-environment Demographic environment According to Eurostat's data, the population of the EU-27 is growing and is expected to continually grow in future decades. The age structure of population in the EU-27 is becoming older, the age pyramid is narrowing at the bottom while the ageing population grows. This implies that in the future we should be more focus on mature services and adapt our services to a wider range of consumers since our target market is mainly young people. The average age at marriage
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pa [pic] dissertation REPORT on “COMPARATIVE STUDY OF CONSUMER BEHAVIOUR PREFERANCE TO McDonald, KFC & PIZZA HUT IN NOIDA” Submitted To Submitted By dr. adarsh arora ruchika jain Faculty Guide A3104609016 B.com (H) 2009-2012 AMITY college of commerce and finance AMITY UNIVERSITY UTTAR PRADESH ACKNOWLEDGEMENT “Not a single gram can
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