October 2014 TABLE OF CONTENT Sr.No | CONTENT | Page No. | 01. | Executive summary | 04 | 02. | Company Profile | 05 | 03. | Reasons Behind Success of Parle | 05 | 04. | Marketing Strategy | 07 | 05. | Introduction to Company’s Product: Parle-G | 09 | 06. | Porter’s Value Chain: Parle-G | 11 | 07. | Co-operation Among Channel Members | 13 | 08. | Distribution Channel Network of Parle-G | 14 | 09. | Functional
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Internal Assignment No.1 Paper Code : BBA-203 Paper Title : Marketing Management Q.1.1 What do you understand by Marketing ? A.1.1 Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer
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the more satisfied customers are, the more loyal they are likely to be. In a highly competitive industry like banking, loyalty is everything. Loyalty facilitates positive word of mouth about the company. Loyalty has also had a positive effect on the bottom line of Equity Bank. Although the increase in profits year in year out has been below the targeted, it is in the right direction. One major factor of concern that needs to be looked at by the organization is the issue of pricing which seems to be
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INTRODUCTION : Gems and jewellery are a part of many cultures and customs around the world. For ages, people have been using gems and jewellery as ornaments, gifts, and for investment purposes. The major segments of the Gems and Jewellery industry are Gold Jewellery, Silver Jewellery, Platinum Jewellery, Diamond Jewellery, Costume Jewellery, and Other Gemstone Jewellery. Jewellery is mainly associated with women in many regions across the globe. In many customs, it is used to depict wealth in
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consumption in business. The fashion industry offers a compelling case study for exploring business sustainability issues. In the fashion industry, as in many industries, success requires highly developed sourcing, design, manufacturing, and marketing chains. Increasingly, success also means incorporating sustainability in resource and labor management, as firms realize that long-term corporate survival will depend on new ways of doing business. Climate change, resource challenges, new technologies
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ASTD Sales Training Drivers | 1 © 2010 by the American Society for Training & Development (ASTD) All rights reserved. Printed in the United States of America. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial
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History Bernie Marcus and Arthur Blank founded the Home Depot in 1978. Along with investment banker Ken Langone and merchandising guru Pat Farrah, the founder’s vision of one-stop shopping for the do-it-yourselfer came to existence when they opened the first two Home Depot stores on June 22, 1979, in Atlanta, Georgia. The first stores, at around 60,000 square feet each, were cavernous warehouses that dwarfed the competition and stocked 25,000 SKUs, much more than the average hardware store at that
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Indiana Institute of Technology (Indiana Tech) Management Theories or Principles And How They Apply To My Organization Module Six Assignment Final Paper By William D. Inman Student ID# 1020398 Professor: Dr. Joe Flowers Executive Management MBA5000 September 05, 2015 Table of Contents Introduction………………………………………………………………………………………….…………………….………………………………………….3 Value and Vision…………………………………………………………………………………………………………………………..……………..4 Moral Intelligence: Enhancing Business Performance
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Effects of Corporate Social Responsibility in the financial reports:- Contents Abstract- 4 Acknowledgement- 5 Chapter-1 5 Introduction- 5 Background and overview: 6 Scope of the dissertation: 7 Research questions: 8 The aim and the research tasks: 9 Structure of dissertation 10 Chapter-2 11 Literature review: 11 1. Theories on Corporate Social Responsibility: 11 2. Motivation behind Corporate Social Responsibility: 13 3. Financial performance as motivation: 14
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IBM Global Center for Smarter Analytics Fundamentals of Business Analytics Case Study IBM Global Center for Smarter Analytics ________________________________________________________________________________ Licensed Materials - Property of IBM © Copyright IBM Corporation 2013 Published May 2013 IBM, the IBM logo and ibm.com are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM
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