Marketing To The Bottom Of Pyramid

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    Telecom Industry

    Page no. | Acknowledgement | 04 | Executive summary | 05 | Introduction about Telecom Industry | 06 | History | 07 | Global Scenario | 08 | National Scenario | 09 | Demographic characteristic | 10 | Market size, Trends & Players | 11 | Telecom turn over/ Subscribers | 12 | Opportunities /Competitive landscape | 13 | Porters generic strategy | 14 | Progress /Acquiring Subscribers | 15 | Rural India | 15 | Government Initiatives / MVAS | 16 | VAS | 18 | Mobile VAS

    Words: 11612 - Pages: 47

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    Strategic Analysis of Home Depot

    of customer service – “whatever it takes” – means cultivating a relationship with customers rather than merely completing a transaction. The founders initially viewed the structure of the company as an inverted pyramid, with stores and customers at the top and senior management on the bottom. They

    Words: 3580 - Pages: 15

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    Tata Nano : Marketing Research

    1. Executive Summary India is the sixth largest passenger vehicle manufacturer in the world (Wikipedia Automobile industry). With a population of over 1.2 billion people, India has a huge market potential for automobiles. In the Indian Automobile Industry, India has become a leading center in producing small cars. In the year 2006, Ratan Tata of Tata Motors conceived the idea of a tiny car at an extremely cheap price to capture the potential of the rapidly growing middle class segment. The outcome

    Words: 7419 - Pages: 30

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    A Case Study of Corporate Social Responsibility: a Sustainable Tool of Companies’ Development in Vietnam

    DECLARATION OF ORGINALITY AND WORD COUNT I declare that this graduation project is based on my original work except for quotations and citation which have been duly acknowledged. I also declare that it has not been previously or concurrently submitted for any other courses/degrees at HELP University College or other institutions. The word count is 8946 words. HOANG THUY HANG October 2011 1 ACKNOWLEDGEMENT As to complete this graduation project, I was granted a lot of support, guidance

    Words: 10324 - Pages: 42

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    Case Study

    Specifying Information Systems for Business Process Integration – A Management Perspective1 Joerg Becker, Alexander Dreiling, Roland Holten, Michael Ribbert University of Muenster Dept. of Information Systems Leonardo-Campus 3 48149 Muenster, Germany {isjobe|isaldr|isroho|ismiri}@wi.uni-muenster.de Abstract Supply chain management and customer relationship management are concepts for optimizing the provision of goods to customers. Information sharing and information estimation are key

    Words: 10488 - Pages: 42

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    Motivation Within Tesco

    Motivation within Tesco Motivation is a very important concept for all businesses. Studies have revealed that employees, by their own admission, waste up to two hours a day. This is becoming a great issue for businesses, as without a fully motivated workforce productivity and profitability will be down. So what is motivation? It is defined as “the willingness to exert high levels of effort toward organizational goals, conditioned by the effort’s ability to satisfy some individual need.” (Robbins

    Words: 3550 - Pages: 15

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    Social Entrepreneurship

    A PROJECT REPORT ON SOCIAL ENTREPRENEURSHIP  SUBMITTED BY APOORV CHITNIS FOR THE DEGREE OF THE BACHELOR OF MANAGEMENT STUDIES UNIVERSITY OF MUMBAI UNDER THE GUIDANCE OF PROF. BHUMIKA MORE    SIES COLLEGE OF ARTS, SCIENCE AND COMMERCE, NERUL, NAVI MUMBAI-400706 ACADEMIC YEAR 2011-2012    DECLARATION  I, APOORV CHITNIS, studying in T.Y.B.M.S, of S.I.E.S COLLEGE OF ARTS, SCIENCE AND COMMERCE, NERUL hereby declare that I have completed the project on SOCIAL ENTREPRENEURSHIP in

    Words: 17397 - Pages: 70

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    Communication Assignment

    NHS Public Limited Company The NHS is an organisation which operates in the Private Sector, and is owned by the government. The NHS is one of the world’s largest publicly funded health care providers. The NHS stands for the National Health Service which provides healthcare for all UK citizens based on their needs rather than their ability to pay for it. It is funded by taxes. As the NHS is funded by taxes and the government, if a hospital were to overspend, it would not close. Instead, funding

    Words: 5358 - Pages: 22

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    Tata Motors

    Tata Motors 2 As a part of his induction Prabir had visited Tata Motors’ manufacturing & assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune. He met employees at not just these manufacturing units but also the sales and marketing offices across the country and the R&D centres. “I think we are doing just the right things that any company should. However, I find one best practice in one location is very different from how it is practiced in another location. As someone who

    Words: 5927 - Pages: 24

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    Chapter 8 Datamation Bridging the Digital Divide Chetan Sharma Setup Datamation Consultants

    client's needs, ft then sifts through the information, analyzes it, and identifies trends and patterns that add power to the client2s direct marketing effort. However, data mining is only one of the things Datamation does. Its services include software solutions, Web-based solutions, and business advisory services. 'I wanted to exploit the power of databases for marketing gains," says Chetan. "The concept of data mining was common abroad in 1985, but in India, selling it involved changing mindsets." It

    Words: 7555 - Pages: 31

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