Marketing To The Bottom Of Pyramid

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    International Expansion Strategy of Airtel

    is not replacing anything of importance. In all probability, operators would experiment with voice services for 18-24 months before offering such value-added services. Further, extensive networks alone would not ensure better business. Branding, marketing and making relevant services available are more important. Whether Indian telecom companies' rural and emerging

    Words: 6716 - Pages: 27

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    Noir Case Study

    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 A Case Study of Noir 
 Authors: Lea Tae-Mee Søndergaard Nielsen (282853) Gro Anna Haldrup Skovbjerg (282834) Supervisor: Michael Hübertz Characters: 98.895 Date: May 5th 2010 BA in Marketing and Management Communication Aarhus School of Business 
 1
 Executive Summary This thesis seeks to shed light on the challenges companies face when attempting to promote their CSR endeavours and suggests how they can communicate a credible

    Words: 19802 - Pages: 80

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    International Economics

    Future Perspectives Quickening the Pace What a Slow-Growth West Demands of Brands 1 Quickening the Pace Section 1: Facts ...What’s the situation? • Storm Damage • What Happened?! • How Bad Was It? © 2011 The Futures Company. All rights reserved. 2 Storm Damage The eight days of near-doom in September 2008 struck like a lightning bolt, cleaving the market in two along an already-weakening fissure largely hidden from view until laid bare by a direct hit from the financial

    Words: 12348 - Pages: 50

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    Organised Retail

    IOSR Journal of Business and Management (IOSR-JBM) ISSN: 2278-487X. Volume 6, Issue 1 (Nov. - Dec. 2012), PP 16-25 www.iosrjournals.org Organized Retail in the Rural Markets in India 1 Surajit Dey, 2Dr. Sameena Rafat, 3Puja Agarwal 1 (Research Scholar, Department of management, CMJ University, India) 2 (Asst. Professor, IIPM, Lucknow , India) 3 (Management Faculty, Wisdom School of Management, India Abstract: Retail is a buzz word in today’s changing business environment. Different

    Words: 5765 - Pages: 24

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    Xorporate Social Responsibility

    A Contemporary Review on CSR Theories and International Standards Chapter 1: 1.1 Introduction The concept of CSR has been traced through the corporate system for centuries throughout the world; however a formal writing of CSR has been into the limelight since 1950s ie the 20th century and hence has been named as the modern era of CSR. Through years, lot of researches had defined and explained CSR based on their empirical research, understanding, alternative themes and frameworks. In short the

    Words: 7506 - Pages: 31

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    Internet Marketing

    Table of Contents Disclaimer....................................................................................................................................................... i About this eBook........................................................................................................................................... ii Acknowledgements...................................................................................................................................... iii Introduction

    Words: 23948 - Pages: 96

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    Unilever

    customers. A company will store information that is related to their customers, and they will spend time analyzing it so that it can be used for this purpose. Some of the methods connected with CRM are automated, and the purpose of this is to create marketing strategies which are targeted towards specific customers. The strategies used will be dependent on the information that is contained within the system. Customer relationship management is commonly used by corporations, and they will focus on maintaining

    Words: 16602 - Pages: 67

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    Jan Carlzon

    Harvard Business School 8-489-046 Rev. May 31, 2001 Jan Carlzon In June 1974, at the age of 32, I sat down behind the desk in the president’s office of Vingresor, a subsidiary of the Scandinavian Airlines System that assembles and sells vacation package tours. I’d been selected president after only six years of working life. I had authority over 1,400 employees, many of them roughly the same age as I. My qualifications were no better than anyone else’s, and there was no obvious reason for

    Words: 15635 - Pages: 63

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    Global Strategy Implementation

    Part Five GLOBAL STRATEGY, STRUCTURE, AND IMPLEMENTATION Chapter Eleven The Strategy of International Business OBJECTIVES • To identify how managers develop strategy • To examine industry structure, firm strategy, and value creation • To profile the features and functions of the value chain framework • To assess how managers configure and coordinate a value chain • To explain global integration and local responsiveness • To profile the types

    Words: 5816 - Pages: 24

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    Financial Inclusion

    NABARD https://www.nabard.org/english/about_Highlights.aspx Financial Inclusion During the year 2011-12, the disbursements under Financial Inclusion Fund (FIF) and Financial Inclusion Technology Fund (FITF) were 18.49 crore and 128.05 crore reflecting a growth (over previous year) of 100.8% and 137.1% respectively. With this, the cumulative disbursement since inception touched a level of 36.05 crore under FIF and 183.82 crore under FITF. Support was extended for setting up of Financial Literacy

    Words: 3086 - Pages: 13

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