Marketing Management – I Post Purchase behaviour of consumers of products of value below Rs. 5 Sunsilk Shampoo sachet 1 Contents Contents .................................................................................................................................................. 2 Objectives of the Study............................................................................................................................ 3 Introduction ...................................
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THE CHANGING ROLE OF MARKETING IN THE CORPORATION Frederick E. Webster, Jr. For the past two decades, some subtle changes in the concept and practice of marketing have been fundamentally reshaping the field. Many of these changes have been initiated by industry, in the form of new organizational types, without explicit concern for their underlying theoretical explanation or justification. On the academic side, prophetic voices have been speaking (Arndt 1979, 1981, 1983; Thorelli 1986; Van de
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CHAPTER I INTRODUCTION 1.1 Background Cost management information consists of financial information about costs and revenues, and nonfinancial information about customer retention, productivity, quality, and other key success factors for the organization. Cost management is the development and use of cost management information. A strategic understanding of cost management is so important that many senior financial managers are coming back to school to learn more about strategy, competitive
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9780199203055_001_030_CH01.qxd 11/1/07 15:14 Page 1 Introduction: ‘business’ and its ‘environment’ Paul Wetherly and Dorron Otter Contents The approach of this book—themes and issues 2 What is business? 4 Business and the problem of scarcity 5 The private sector—on closer inspection 7 28 Review and discussion questions 29 Assignments 30 Further reading 30 4 The private sector of business Case study: ‘UK plc’ Other sectors of business—the
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Future Cola of Wahaha Group Co.Ltd,China Jianfei Sun Degree Programme in Business Management Thesis April, 2010 Laurea University of Applied Sciences Laurea Leppävaara Degree Programme in Business Management International Business-to-Business Marketing Abstract Jianfei Sun Brand Image in Cola Drinks; Case: Futre Cola of Wahaha Group Co.Ltd, China Year 2010 Pages 45 In Chinese beverage market, there are three mainly cola brands, Coca cola, Pepsi and Future Cola, these three brand share
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[pic] |A History of Business Ethics | |By Richard T. De George | |The term 'business ethics' is used in a lot of different ways, and the history of business ethics will vary depending on | |how one conceives of the object under discussion. The history will also vary somewhat on the historian—how he
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HBR.ORG In a world of constant change, the spoils go to the nimble. by Martin Reeves and Mike Deimler ILLUSTRATION: BRIAN STAUFFER Adaptability: The New Competitive Advantage July–August 2011 Harvard Business Review 135 ADAPTABILITY: THE NEW COMPETITIVE ADVANTAGE We live in an era of risk and instability. Globalization, new technologies, and greater transparency have combined to upend the business environment and give many CEOs a deep sense of unease. Just look at the numbers.
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23 24 25 26 FINDINGS – TOURISM OFFICE EFFECTIVENESS Executive Summary Detailed Findings – Tourism Office Effectiveness – Travelers Awareness of India Tourism Offices Detailed Findings – Tourism Office Effectiveness – Trade Partners Key marketing Challenges Trade Partners Not dealing with India Disposition to deal with India in Future Efforts required on part of the India tourism office Tourism Office Interaction 28 29 30 30 32 32 33 34 35 36 FINDINGS – TRAVEL BEHAVIOR
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been impossible for me to do this project in detail. I express my sentiments of gratitude and indebtedness to honorable Mr.Jitender Kashyap, Assistant Marketing Manager, Lotus Bawa, Jalandhar, who gave me an opportunity to get training in their organization.I am also thankful to the other marketing department employees, who spread their precious for giving their vast knowledge. I am also my sincere gratitude to Dr Anupama Bains (Director) of THE CORPORATE GURUS
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TIMBERLAND THE SOCIALLY RESPONSIBLE MNE TABLE OF CONTENTS ABSTRACT 3 INTRODUCTION 3 1 A THEORETICAL FRAMEWORK ON CSR 4 1.1 Changing perceptions, CSR as a must 4 1.2 Stakeholders’ Theory and Social Contract 5 1.3 Carroll Theory 6 1.4 Positive and negative light of CSR 6 1.5 How to implement Corporate Social Responsibility in a MNE ....................................7 2 TIMBERLAND AND CSR 7 2.1 Brief history of Timberland 8 2.2 The path towards CSR at Timberland: “Commerce
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