UNIVERSITY OF ST. LA SALLE GRADUATE SCHOOL SY 2014-2015 MARKETING MANAGEMENT (MBA 208) A Case Analysis for Electrolux: Refrigeration and Segmentation Submitted to: Jacqueline Felix,PhD Submitted by: Johnel Fil Arcipe Arbe Bertuso Patricia Bilbao Justice Marie Canoy Dixon Cogal December 20, 2014 I. Executive Summary Electrolux is a global leader in home appliances and appliances for professional use, selling more than 50 million products to customers in 150 countries
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Targets the Base of the Pyramid One of the most widely used clichés in the world of business is the so-called 80/20 rule. In the realm of sales, the rule is sometimes interpreted as “80 percent of our sales come from 20 percent of our customers.”1 One recent business theory that has challenged this rule is the so called BOP or Bottom of the Pyramid perspective, developed and popularized by C.K. Prahalad.2 It refers to the around 4 billion people at the bottom of the economic pyramid with a purchasing
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Targets the Base of the Pyramid One of the most widely used clichés in the world of business is the so-called 80/20 rule. In the realm of sales, the rule is sometimes interpreted as “80 percent of our sales come from 20 percent of our customers.”1 One recent business theory that has challenged this rule is the so called BOP or Bottom of the Pyramid perspective, developed and popularized by C.K. Prahalad.2 It refers to the around 4 billion people at the bottom of the economic pyramid with a purchasing
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Kashyap Pradeep kashyap, the CEO and the founder of MART, is known as the father of rural marketing in India. He is currently the marketing consultant of the Ministry of Rural Development and has worked with the Prime Minister’s Office and Chief Minister Committees on rural development. He has also worked as a consultant in the World Bank and United Nations and was the Chairman of Khadi Commission National Marketing Committee and a member of the National Bank for Agriculture and Rural Development (NABARD)
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150 February 2016 The Unstable Food Pyramid In the seventh grade I took a cooking class where I learned basic recipes and life skills. In this class I had my first introduction to the food pyramid made by the United States Department of Agriculture in 1992 (Godoy). I spent hours memorizing the ins and outs of a pyramid that was supposed to guide my dietary habits and ultimately lead me to a healthy lifestyle. This life tool (known as the food pyramid) showed me how many servings of grains,
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Robbins-Murray Account Director Caliber Group Tucson, AZ You’ll be hearing more from this real manager throughout the chapter. MY JOB: I am an account director for Caliber Group, a full-service marketing/PR firm. My main responsibility is to work with our clients to determine what type of marketing or public relations they need to create better brand awareness and increase sales for their business. BEST PART OF MY JOB: Working with a large, diverse group of businesses that each have their
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More than 4 billion people still live at the bottom of the pyramid with less than US$2 a day even after years of charitable organizations and national governments’ efforts in eradicating poverty. The traditional perspective of the poor being an insignificant market segment is outdated as major markets become more saturated and now, marketing to the BOP serves as a potential area to venture into. It magnified ethical concerns to surface when firms target their products to these ‘aspirational poor’
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Listening and Effective Workplace Communication James Humes, a former presidential speech writer, stated that, "the art of communication is the language of leadership" (Leading Thoughts, 2010). Communication is an essential process that is common in the workplace. Everyone in the workplace especially leaders must communicate with others. Ideas, conversations, disagreements, and commitments can all be exchanged through communication. Anyone can communicate but it takes discipline and skills
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Company History and Background Vibram has been leading for last 75 as the world leader in marketing and producing high-performance rubber soles, destined for outdoor, work free time, fashion, and mending and orthopedy markets.The unmistakable yellow octagon, that identifies the brand which is known all around the globe, is the symbol of a company which is synonym with quality, performance, safety, innovation and design. As a matter of fact, applying rubber under his mountaineering boots, Bramani
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strategy of the business (action) - be consecutive in the strategy deployment (pyramid) Moje pomysly: Secure the base (because of high share in sales, important for future growth), use as recruitment/education strategy, Multi- Brand Strategy L’Oréal uses a multi-brand strategy to cover the mass market in China. The best way to describe their diversified brands is that of a pyramid: At the base of the pyramid comprise of L’Oréal Paris, Maybelline Garnier, and Mini-Nurse – all products that
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