Learnings from ethnography study: What were your key insights about the ‘Bottom of the Pyramid’? We had some very interesting insight about these people The “golden” savings (religious Beliefs)-I realised that financial assets and their ownership varies considerably within this section vis- a-vis the normal middle class. The awareness about the financial instruments available for investment/savings is very less. Because the majority of residents are Muslims, they do not invest or save in banks
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it a “bottom up approach”. The company has been, and continues to be, extremely aggressive in offering trade discounts and freebies. The industry standard of trade discounts is 2-3%, but Mankind, some analysts say, offers as much as 20%.Most companies try and establish their presence first in the large markets – the Metro cities and A towns. Mankind did exactly the opposite; they went to the Metros last, only after they were firmly established in the lower tier markets. That’s your bottom of the
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strong, favorable, and unique brand associations with customers, as have Toyota (reliability), Hallmark (caring), and Amazon.com (convenience). 3. Brand equity is reflected in perceptions, preferences, and behavior related to all aspects of the marketing of a brand. Stronger brands lead to greater revenue. 121. Advertising agency Young and Rubicam (Y&R) developed a model of brand equity called Brand Asset Valuator (BAV). What is the intent of the BAV model? List and briefly characterize the
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Wal-Mart is a very large company in the retail industry. It was founded by Sam Walton in 1962. Wal-Mart is a public corporation in America and having more than 7000 store all over the world. It has a variety of large number of departmental and discount stores. Wal-Mart is having a large chain of departmental stores. Its Headquarter is situated in Bentonville, Arkansas (About Us: Wal-Mart). Wal-Mart employs more than 2.1 million associates all over the world and they are serving more than 200 million
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Corporate Social Responsibility Book Analysis Guidelines Many companies are more concerned with the results of their marketing decisions in recently years, such as whether the company consider both the long-term of interests of businesses and the relationship to the communities and society. That comes out a new term called corporate social responsibility (CRS), which mean is a business’s concern for society’s welfare (Lamb P.39) The term CRS generally applies to company efforts that go beyond what
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2138113 Contents: Title page 1 Content page 2 1.0 Executive Summary 3 2.0 Stakeholders outline 6 3.0 Sustainability assessment: 10 3.1 Social 10 3.2 Environmental 12 4.0 Bottom of the Pyramid Market Engagement: 15 5.0 United Nations Global Compact Principles (UNGC): 16 6.0 Social & Environmental Issues 17 7.0 Recommendations 21 8.0 Conclusion 23 9.0 Appendix 25 10.0 References
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/2045-4457.htm SAJGBR 2,1 Profiting from poverty: ethics of microfinance in BOP Linda M. Sama and R. Mitch Casselman Department of Management, Peter J. Tobin College of Business, St. John’s University, New York, New York, USA Abstract Purpose – This paper seeks to examine the ethical dilemmas that emerge when offering microfinance services in BOP markets. Design/methodology/approach – Utilizing
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Walmart and the Mexican Bribery Scandal On April 22, 2012, the New York Times reported a scandal of bribery in Walmart’s Mexican subsidiary (Markowitz, 2012). Walmart’s actions created issues of legality and ethics. First, in 1977, Congress passed the Foreign Corrupt Practices Act that makes foreign bribery illegal (“Walmart’s Bribery”, 2013). Second, expanding into Mexico caused an ethical dilemma for Walmart as Mexican business practices regularly include bribery (Markowitz, 2012). After discussing
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1.0 Introduction Corporate social responsibility (CSR) has become more important in the current business environment. CSR can be defined into action that are taken by organization that goes beyond making profit and legal obligation towards the society adapted from (Ghillyer, 2010) and (SCHWARTZ & SAIIA, 2012) (Brown & Forster, 2013)). More company also nowadays become more aware of CSR (Bondy, et al., 2012) and sees it as a positive tools (Harjoto & Jo, 2011) As an organization fail like in the
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L O G I L I T Y V O YA G E R S O L U T I O N S An Executive White Paper Four Pillars of Demand Planning Excellence Achieving higher supply chain performance with more powerful, accurate demand planning L O G I L I T Y V O YA G E R S O L U T I O N S An Executive Whitepaper Table of Contents Pillar #1: Go Beyond Simple Forecasting .....3 Pillar #2: Beat the “Devil in the Details” Using a Demand Aggregation Hierarchy........5 Pillar #3: Take Planner Productivity to the Next Level .
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