Marketing Unilever Case Study

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    Unilever Nepal Financial Analysis

    first term of our accounting course in MBA is assigned to us to make us learn everything we can about one company using its annual report, the internet, the press, stock market and contract with company officials. Thus, this annual report project on Unilever Nepal Limited (UNL) is prepared as a part of learning practical applicability of accounting processes. Objectives of the report Every report has objectives. It is on the basis of these objectives that report is directed in a fixed path and contains

    Words: 7324 - Pages: 30

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    Unilever Bangladesh

    Business for Unilever Bangladesh Limited” Submitted to Sharmin Shabnam Rahman Lecturer BRAC Business School BRAC University Submitted by Md. Robin Miah Id# 06204032 BRAC University Date: 02-09-2010       September 2, 2010 SHARMIN SHABNAM RAHMAN Lecture BRAC Business School BRAC University Subject: Submission of Internship Report Dear Madam, This is to inform you that I am submitting the internship project report titled “Evaluation of Entry into Ice cream Business for Unilever Bangladesh

    Words: 21020 - Pages: 85

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    Business and Management

    BACKGROUND: UNILEVER 2 1.1 Company Background: Unilever 2 1.2 Overview of Unilever Indonesia 3 1.3 Unilever Indonesia Foundation 3 1.4 Overview of Dove Products 4 1.5 Environmental Record 5 CHAPTER 2 CASE STUDY: UNILEVER VS GREENPEACE 7 2.1 Indonesia Palm Oil Plantation 7 2.2 Unilever Palm Oil Suppliers 11 2.3 Environment Destruction Caused by Palm Oil Plantations 14 2.3.1 Deforestation 15 2.3.2 Destruction of Orang Utan Habitat 17 2.4 The Impact to Unilever 18 CHAPTER 3 CASE ANALYSIS

    Words: 11225 - Pages: 45

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    Case Study on Gropu Behavior

    CASE STUDY ON GROUP BEHAVIOUR Hindustan Lever Research Centre (HLRC) was set up in the year 1967 at Mumbai. At that time the primary challenge was to find suitable alternatives to the edible oils and fats that were being used as raw materials for soaps. Later, import substitution and export obligations directed the focus towards non-edible oil seeds, infant foods, perfumery chemicals, fine chemicals, polymers and nickel catalyst. This facilitated creation of new brands which helped build new businesses

    Words: 1879 - Pages: 8

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    Working Capital Analysis of Hul

    WORKING CAPITAL PERFORMANCE ANALYSIS OF HINDUSTAN UNILEVER LIMITED COMPANY An Overview of FMCG Companies in India Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return.  FMCG can broadly be categorized into three segments which are: 1. Household items as soaps, detergents, household accessories, etc, 2. Personal

    Words: 5394 - Pages: 22

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    Bren&Jerry Case Study

    for others who wished to “Lead With [their] Values and Make Money, Too.”5 * Professor of Law at Indiana University School of Law—Indianapolis. ** Professor of Law at Indiana University School of Law—Indianapolis and Professor of Philanthropic Studies at the Indiana University Center on Philanthropy. † Thanks to the organizers of the symposium “Corporate Creativity: The Vermont L3C & Other Developments in Social Entrepreneurship,” and the editors of this Article: Merrill Bent, Emily Montgomery

    Words: 21309 - Pages: 86

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    Marketing Plan

    | | | |Case Presentation | |

    Words: 4400 - Pages: 18

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    Marketing

    Contents Executive summary 1. Introductions 2 2.1 history 2.2 SWOT analysis 2. Organizational objectives 3-5 3.3 Target market 3.4 Target customer 3. Product & brand portfolio 6 4.5 Core customer value 4.6 Product portfolio 4. Pricing strategies 6 5. Distribution strategies

    Words: 2072 - Pages: 9

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    Marketing Case Studies

    CASE STUDY: Whitening Creams As if whitening creams for women were not enough, now the trend seems to have caught on with men as well, with various brands like Fair Menz and Fair & Handsome making inroads into the Pakistan market. Fair & Lovely (by Unilever) is credited to be the brand that set off the trend, followed by a dozen or so low priced imitators. Then there is the high-end market which is catered to by prescription creams, lotions and dermatological treatments. Whatever

    Words: 465 - Pages: 2

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    Ceo, Mart

    corporate world to serve the poor. In 1993 he started MART as a ‘Business Mind Social Heart’ organization based on ethical and spiritual principles. MART has given marketing advice to many social enterprises in India, Nepal and Bangladesh. He has been Marketing Advisor to Ministry of Rural Development, GoI; Chairman, Khadi Commission national marketing committee and has served on Prime Minister Office and Chief Minister Committees on rural development. He is a World Bank and United Nations consultant; and

    Words: 621 - Pages: 3

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