untapped segment of the market. Presently, nearly 60% of the population resides in rural India and their retail requirements are partially met by the unorganized retail stores. This study is an attempt to explore the potential of rural retail market of India, accessing their needs for products and brands. The study also aims at developing a business model for the rural retail market in India. I. Introduction: Today Indian consumers are becoming very unpredictable. The consumer today, is
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Unit 3: Introduction to Marketing Unit code: Y/502/5411 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations. Unit introduction Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also
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Introduction Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of two out of three Indians. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. HUL works to create a better
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MDA 4013 INTERGRATED CASE STUDY LECTURER: AINULASHIKIN MARZUKI “JOHNSON TURNAROUND” MAIN PROBLEM STATEMENT Johnson Pte Ltd is a subsidiary of a fast moving consumer goods (FMCG) group of companies based in the southern India region. Previously, it was owned by the Indian government, and after 20 years operating, majority shares of the company being bought by a Hong Kong based company. JPL has been incurring losses in the last 10 years of its operations, during the time that the company owned by
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of CavinKare, another company that makes fairness products, said: 'There is an overwhelming need for fair skin. People don't relate to "soft skin without blemishes" as much as when the fairness benefit is layered into it'. Whatever the reason, the case of Fair & Lovely, and
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Cornell University ILR School DigitalCommons@ILR Student Works ILR Collection Spring 2013 Which Organizations are Best in Class in Managing Diversity and Inclusion, and What Does their Path of Success Look Like? Pin Zhou Cornell University Daniel Dongjin Park Cornell University Follow this and additional works at: http://digitalcommons.ilr.cornell.edu/student Part of the Human Resources Management Commons This Article is brought to you for free and open access by the ILR
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The bottom of the pyramid is the largest but poorest socio-economic group in the world. Globally this accounts for 3 Billion people who are living on less than US$2.50c per day (Shah. 2013). A study conducted by professor C.K. Prahalad concludes that the bottom of pyramid have a joint purchasing power of approximately US$14 trillion, which consequently is an extremely attractive market for large corporations (Prahalad, CK & Hart, SL. 2002). With this profitability comes the risk of the poor being
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It's here. Finally. Kiehl's, the venerable - and extraordinarily popular - Old World apothecary with New World style has arrived with its first free-standing store in Canada, unique, word-of-mouth marketing strategy in tow. The chain's 152-year-old flagship store in New York City is known for having waiting lines of customers. They're drawn by the New York-based retailer's signature look combining a line of approximately 150 custom-manufactured, Kiehl's-branded products, utilitarian packaging, elegant
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References……………………………………………………………………8 1. Introduction to Proctor & Gamble ( P&G) William proctor and James Gamble established Proctor and Gamble in 1837 as a soap and candle company in Ohio USA. P &G has now developed into global manufacturing and marketing company of branded consumer products. Its markets are over 180 countries including America & Asia regions. Its Business is mainly into five segments. * Fabric & home Care * Beauty * Baby care * Family care * Health care
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and sales of Rs.10,000 crores. HLL has 32,400 employees (40,000 including Group Companies) at present, including about 1,425 managers. Financial status: 2003 figures (Rs. Lacs) Gross Turnover: 11096,02 Turnover/ Sales: 10138,35 Net Profit: 1771,79 Unilever holds 51.55% of the equity in HLL. HLL is India's largest marketer of Soaps, Detergents and Home Care products. It has the country’s largest Personal Products business, leading in Shampoos, Skin Care Products, Colour Cosmetics, and Deodorants. HLL
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