WOMEN ENTREPRENEURSHIP OF INDIA. A report prepared on the topic with the help of the below mentioned studies: * Empowering Women through Entrepreneurship: A study in Tamil Nadu, India -Geetha Sulur Nachimuthu and Barani Gunatharan. * Entrepreneurship Challenges and Opportunities in India - Dr.N. Santhi and S. Rajesh Kumar. * Some Critical Issues of Women Entrepreneurship in Rural India -VIJAY KUMBHAR (Department of Business Economics Dhananjayrao Gadgil, College of Commerce
Words: 3437 - Pages: 14
GROUP 2 Marketing Project FINAL REPORT ON Fair & Lovely | Unilever FOR FAIRNESS WITH EVERY WASH FOR PIMPLE FREE SKIN FOR SPOT FREE SKIN 1|P e FORa gAGELESS, FAIR SKIN 2013 – 2015 XLRI Jamshedpur Contents I. II. III. Cosmetics Industry................................................................................................................................ 4 Fair and Lovely : Experiencing Beauty ..............................................................................
Words: 10103 - Pages: 41
Services Marketing at Ice Cream Shops: Baskin-Robbins, Ben & Jerry’s and Cold Stone Creamery Introduction This purpose of this paper is to compare and contrast services marketing at three ice cream scoop shop companies: Baskin-Robbins, Ben & Jerry’s, and Cold Stone Creamery. In a Mintel report on ice cream shops published in 2009, “roughly seven out of 10 respondents say that ice cream is the first thing that they think about when wanting a tasty treat” (Ice Cream). Given that consumers are easily
Words: 5453 - Pages: 22
new approach. Are you publishing using social media? The Yellow Paper Series 2 Our advice is to STOP. While many marketing organizations have embraced social media as an additional outbound marketing channel, they aren’t quite seeing the results they were hoping for. We think it’s time for a new approach. Has your organization ventured into social media marketing? Have you set up a Twitter account? A Facebook fan page for your offering? Or have you posted some YouTube videos? Are you brainstorming
Words: 3115 - Pages: 13
strengthened commitment to R&D while others experience decreases in both. Multiple theories have been offered to explain acquisitions and their outcomes, but few have received strong empirical support. This paper describes a multiple rater, multiple-case study of acquisitions that had highly favourable outcomes and others that experienced highly unfavourable outcomes. All twelve of the high performing acquisitions studied were found to exhibit the dual characteristics offiriendlinessduring acquisition
Words: 16389 - Pages: 66
COUNTRIES FROM BANGLADESH 28 6.0. PROSPECTS OF BANGLADESHI TEA IN THE INTERNATIONAL MARKET 28 7.0. MAJOR COMPETITORS IN TEA MARKET 31 7.0.1. INDIA: THE LARGEST TEA CONSUMER 34 7.0.2. STILL HEAVILY PROMOTED TO DEFEND FROM ALTERNATIVES 34 7.0.3. UNILEVER: THE CLEAR MARKET LEADER 35 7.0.4. TATA TEA: AMBITIONS IN INTERNATIONAL MARKETS 35 7.0.5. CHA BARS: PREMIUM TEA AS A LIFESTYLE CHOICE 36 8.0. PROBLEMS RELATING TO TEA EXPORT AND TEA MARKET EXPANSION 36 9.0. SUGGESTIONS 39 10.0. CONCLUSION
Words: 12839 - Pages: 52
Masters of rural markets: Accenture Research Report The Hallmarks of High Performance Contents Foreword: Unleashing India’s rural multiplier effect Growing business confidence in rural opportunities The attractions and distractions of rural markets 03 05 09 Distinctive capabilities that enable 15 companies to succeed in India’s hinterland Framework factors critical to nurturing distinctive capabilities Developing the right capabilities—and acting on them Last word 28 29 31 2 Foreword
Words: 10004 - Pages: 41
“Deloitte announces significant investment in strategic markets: Additional US$750 million over next three years”[5] “India is a strategically important market for us: David Redfern, GSK Plc”[6] “Emerging Markets Strategically Important For Unilever Despite High Inflation”[7] “Emerging
Words: 2819 - Pages: 12
express my deep gratitude to all those who have been the part of this report in some way or the other. First and foremost, I would like to thank my company guide Mr. Tapan Khurana ( Regional head, Marketing), for his valuable guidance, and for allowing me to work on the topic that developed my marketing skills, for getting knowledge for my career growth. I am thankful to my faculty guide Ms. Anjali Kedawat for her encouragement and timely suggestions which helped me greatly during the course of this
Words: 13295 - Pages: 54
