Marketing Unilever Case Study

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    Biocon

    Mazumdar-Shaw. 1979—Becomes the first Indian company to manufacture and export enzymes to USA and Europe. 1989—Unilever plc. acquires Biocon Biochemicals Ltd. in Ireland and merges it with its subsidiary, Quest International; Biocon receives US funding for proprietary technologies. 1993—Biocon's R&D and manufacturing facilities receive ISO 9001 certification from RWTUV, Germany. 1998—Unilever agrees to sell its shareholding in Biocon to the Indian promoters. Biocon becomes an independent entity.

    Words: 4668 - Pages: 19

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    Marketing to the Bottom of Pyramid

    559–569 Contents lists available at ScienceDirect Journal of Business Research Marketing to subsistence consumers: Lessons from practice Kelly L. Weidner a,⁎, José Antonio Rosa b, Madhu Viswanathan c a b c University of Illinois at Chicago, Department of Managerial Studies, 601 S. Morgan Street (MC 243), Chicago, IL 60607, United States University of Wyoming, Department of Management and Marketing, Dept. 3275, 1000 E. University Ave., Laramie, WY 82071, United States University of

    Words: 10813 - Pages: 44

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    Splash

    906A15 SPLASH CORPORATION (B): INTERNATIONAL EXPANSION Nigel Goodwin prepared this case under the supervision of Professor Niraj Dawar solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without

    Words: 4162 - Pages: 17

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    Ndebele Bhona Relations

    Management: West Africa (1950s to 1970s) and South Africa (1990-2000s) Stephanie Decker sdecker@hbs.edu Abstract The colonial legacy in Africa has determined the development of management on the continent, as the comparison between the historical case of Africanisation in Ghana and Nigeria in the 1950s, 1960s and 1970s with South Africa in the 1990s and 2000s highlights. Despite the fact that Ghana and Nigeria were not settler colonies, when white managers were replaced with blacks (who previously

    Words: 9904 - Pages: 40

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    Finanve in Banking

    Mazumdar-Shaw. 1979—Becomes the first Indian company to manufacture and export enzymes to USA and Europe. 1989—Unilever plc. acquires Biocon Biochemicals Ltd. in Ireland and merges it with its subsidiary, Quest International; Biocon receives US funding for proprietary technologies. 1993—Biocon's R&D and manufacturing facilities receive ISO 9001 certification from RWTUV, Germany. 1998—Unilever agrees to sell its shareholding in Biocon to the Indian promoters. Biocon becomes an

    Words: 4681 - Pages: 19

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    Asfafs

    Jinan University Undergraduate Teaching Plan 2009 ~ 2010 Academic Year Semester: 1st. [√ ] 2nd. [ ] Course title International Marketing Course type Compulsory[√ ] Specialized [ ] Optional[ ] Textbook(s) Marketing / International Marketing Major or sub-major IET Students classification Non-mainland[ √ ] Mainland[√ ] Department International Economy & Trade

    Words: 5319 - Pages: 22

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    Off Season Marketing

    ‘TO STUDY METHODS FOR MAKING VARDHMAN HAND KNITTING YARN –A MORE ACTIVE BRAND IN THE OFF –SEASON MONTHS’ Vardhman Spinning & General Mills, Ludhiana An Industrial Internship project SUBMITTED TOH.B.T.I Kanpur SUBMITTED BYVartika Pandey 131/10 F B.Tech Computer Science & Engg. Harcourt Butler Technological Institute, Kanpur , Uttar Pradesh. CERTIF ICATE This is to certify that the thesis/dissertation entitled, “To Study various methods for making Vardhman- Hand Knitting Yarn -a more

    Words: 4739 - Pages: 19

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    Contrabandism

    GROUP INTRODUCTION: CONTRABANDISM DEFINITION: 1. Contraband: illegal or prohibited traffic in goods taken into or out of a country, it also goods or merchandise whose importation, exportation, or possession is forbidden. 2. Contrabandism: the illegal actions about trade of some company or organizations. ACTUAL STATE: With the economy crisis and lots of difficulty in business, many companies choose the way of illegal trade to enhance their flow of work as well as increase the amount of

    Words: 3198 - Pages: 13

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    Pharma Industry India

    1) Pharmaceutical Industry in India: India is the third largest pharmaceutical market in the world in terms of volume. The market is believed to grow at a compound annual growth rage (CAGR) of 14-17 percent in between 2012-16. There has also been a considerable growth in the levels of pharmaceutical exports from India. The industry started picking momentum in the early 1960s, with government actively encouraging the sector with the Patents Act. However, the liberalization of 1991 enabled the industry

    Words: 3952 - Pages: 16

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    Social Networking

    Government intervention Tomorrow’s consumer o B2C - Business to Consumer o E-Government and the 'Big Society' o Educational networking o Social studies o Gaming and virtual worlds The evolution of social networks o Technological progress o Business models and revenue streams o From the web to the street o Privacy/security/ permissive marketing o Digital Asset Management o Longevity of digital assets o Impact on advertising Changing Britain Conclusions Timeline About

    Words: 15628 - Pages: 63

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