Introduction Marketing a successful advertising campaign can be a difficult but even more so, risky task. The fact that marketing a product can have a negative or positive impact on consumers is crucial to the overall success of the product. This report will discuss two campaigns: Dove’s Campaign for Real Beauty that target women’s outer beauty, instilling self-confidence, versus AXE’s AXE Effect campaign that target young adult males while exploiting young adult women’s perception of beauty unrealistically
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Doing Well by Doing Good Case Study: ‘Fair & Lovely’ Whitening Cream Aneel Karnani Stephen M. Ross School of Business The University of Michigan 701 Tappan Street Ann Arbor, Michigan 48109-1234 Phone: (734) 764-0276 Fax: (734) 936-8715 E-mail: akarnani@umich.edu March 2007 UNIVERSITY OF MICHIGAN Doing Well by Doing Good SMJ 07-6615 rev Doing Well by Doing Good Case Study: ‘Fair & Lovely’ Whitening Cream Abstract According to the ‘doing well by doing good’ proposition, firms have
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Brand Management concepts and theories | 40 | | Academic references, referencing styleMinimum of 5 ACADEMIC REFERENCES | 15 | | Formatting, structure, grammar, spelling, formatting and presentation of the case study | 5 | | Total Marks | 100 | | Please ensure that your case study is submitted on Blackboard as well as via TURNITIN. Late penalties apply. Brand Reinforcement About Lipton Lipton is a brand that is synonymous with quality, aromatic yet affordable tea. A brand that primarily
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MARKETING MANAGEMENT Case Study 2 “Hips Feel Good” – Doves Campaign for Real Beauty July 9, 2009 TABLE OF CONTENTS Executive Summary…………………………………………………………………………………………….. 2 Problem Statement…………………………………………………………………………………………….. 3 Data Analysis………………………………………………………………………………………………………. 3 Alternatives Analysis…………………………………………………………………………………………… 8 Key Decision Criteria…………………………………………………………………………………………… 9 Recommendations……………………………………………………………………………………………… 10 Action and Implementation
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ANALYSIS OF HUL ON 4P’S OF MARKETING AND ITS CONSUMER BEHAVIOUR A PROJECT REPORT CERTIFICATE OF COMPLETION BONAFIDE CERTIFIACATE Certified that this project report “ANALYSIS OF HUL ON 4P’S OF MARKETING AND ITS CONSUMER BEHAVIOUR” is the bona-fide work of “ASHISH KUMAR SAINI” who carried out the project work under my supervision. ……………………………… ………………………………… Dr. Kriti Priya Gupta Miss. Subodh Choudhary (ACADEMIC CO-ORDINATOR
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Klatte Student number: S2535963 Date: 27/11/2014 Unilever merger: Expansion & Efficiency Introduction In the article “Purposive Strategy or Serendipity? Development and Diversification in Three Consumer Product Companies, 1918-39: J. & J. Colman, Reckitt & Sons, and Lever Bros”, Roy Church and Christine Clark discuss, amongst other cases, the merger between Lever Brothers and the Dutch Margarine Union into Unilever. Unilever is still considered as a key player in the household
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look and a case study in Vietnam UNILEVER’s STRATEGIES Global look and a case study in Vietnam Ha Noi, 23rd Dec, 2013 Ha Noi, 23rd Dec, 2013 LECTURER: Ngo Quy Nham (PhD.) Group Members: 1. Lê Hồng Ngọc Hân 2. Nguyễn Tài Minh 3. Trần Thị Tố Uyên 4. Phạm Thùy Dung 5. Nguyễn Quang Thái LECTURER: Ngo Quy Nham (PhD.) Group Members: 6. Lê Hồng Ngọc Hân 7. Nguyễn Tài Minh 8. Trần Thị Tố Uyên 9. Phạm Thùy Dung 10. Nguyễn Quang Thái Unilever is an Anglo-Dutch
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Homework 3 Buzzkill claims that a Coca Cola study found the buzz generated online has “no measurable impact on short-term sales.” However, this was tested on a very small set of brands in a specific segment of the population. Coca Cola is also having issues with their machines not being able to tell the difference between negative and positive buzz. “When we say it’s positive, the machine about 21% of the time says it’s negative.” So Coca Cola may have come to this conclusion, but there is no
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Ben & Jerry’s Homemade Inc. Case Study Case Summary This case examines issues of asset control for Ben & Jerry’s Homemade, Inc., in light of the outstanding takeover offers by Chartwell Investments, Dreyer‘s Grand, Unilever, and Meadowbrook Lane Capital in January 2000. The case requires a discussion of fundamental firm objectives and the implications of a non-traditional corporate orientation; one needs to review the development of Ben & Jerry's strong social consciousness and the takeover defence
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Case Study ndy Lazzari ccolò Martini ca Moretti ena Pelati drea Spighi acomo Tosi Brandi da Vespignani nqian Zhou 673862 673582 680997 674411 681017 656342 659605 656133 Unilever: Globalising the ice cream business The ice cream market Key factors: Dynamism • Changeability • … So companies need to be extremely innovative and knowledgeable about market trends The world ice cream market can be described by the number of ice cream products sales, measured by their value or their
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