COLLOQUIUM includes debate by practitioners and academicians on a contemporary topic Leadership Development in Organizations in India: The Why and How of It (Part II) Aarti Shyamsunder*, Anand S, Ankush Punj, Arvind Shatdal, B M Vyas*, Balaji Kumar*, Binu Philip*, C Manohar Reddy, Chitra Sarmma*, Gopal Mahapatra*, Govind Srikhande*, Kartikeyan V*, Manoj Kumar Jaiswal, Nandini Chawla, Prabhat Rao*, Prakash K Nair*, Prasad Kaipa*, Rajshekhar Krishnan*, Rishikesha T Krishnan, Rituraj Sar, S K Vasant*
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[pic] Bachelor of Arts in International Hospitality Management QMU BH 3213 Strategic Management [pic] China Xiamen Airline Student: Que jia lei Student number:07007923 Lecture: Mr. David Goh Submission date:04-01-2008 Contents Executive summary………………………………………………………..3 1. Introduction……………………………………………………………….4 1.1Xiamen airline company background……………………………………….4 1.2The objective of this project…………………………………………………
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Mission……………………………………………………………………………….. 9 4.2 Goals………………………………………………………………………………….. 9 5.0 PRODUCT-MARKET FOCUS………………………………………………………………... 10 5.1 Marketing and Product Objectives……………………………………………………. 10 5.1.1 Target Market……………………………………………………………….. 10 5.1.2 Customer Value Propositions……………………………………………….. 10 5.1.3 Points of Difference…………………………………………………………. 11 6.0 Marketing Program……………………………………………………………………………… 12 6.1 Product Strategy………………………………………………………………………. 12 6.2 Price Strategy…………………………………………………………………………
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passed the events of the last few months. It was late January 2000. Morgan, the retired dean of Boston University'Sbusiness school, knew well the trip to Burlington. As a member of the board of directors of Ben & Jerry's Homemade over the past This case was preparedby Professor Michael J. Schill with researchassistancefrom D aniel Burke. VernHines. Sangyeon Hwang, Won sang Kim, Vincente Ladinez, andTyrone Taylor. It was written as a basis forclass discus sion rathe than to illustrat effectiveor ineffectivehandlingof
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AMUL “THE BRAND OF INDIA” A Marketing Study Report An insight into the integrated marketing strategy behind the iconic Indian brand with the longest running ad-campaign. ACKNOWLEDGEMENT We would like to express the deepest appreciation to our Project guide and mentor Dr. S K Jain, Delhi School of Economics, who has the attitude and substance of a genius: he convincingly conveyed a spirit of adventure in regard to project, and an excitement in regard to teaching. Without his guidance
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customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle
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country with a strong supply chain network. In every area they are establishing there showroom because they want to reach all of the people in the country. There product price is similar to the open market and they provide fresh to their customers. This study will show how Shwapno operates with its strong supply chain network. Company Overview: Advanced Chemical Industry (ACI) Advanced Chemical Industries (ACI) Ltd, former ICI Plc UK, began its journey in 1992 with the mission of enriching the quality
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Case Study Report Historical background of 99 Cents Only Store - One of the leading retailers in the discount sales industry - Opened in 1982 - 232 retail locations in 31-3-2006 - Mostly 164 in California, 36 in Texas, 21 in Arizona, 11 in Nevada - Selling food and beverages, health and beauty aids, cleaning supplies, house wares, hardware, stationary, toys, gifts, pet products and clothing Sources of suppliers - Purchases from over a thousand suppliers - E.g. General Electronic, Colgate-Palmolive
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following sections will discuss these mandatory statements in detail. What To Put on a Label Product Identity Declaration (Common Name) The label must identify the common name of the product in terms of its generic name or function. Except in cases where the product is a test market product, a local product, a specialty product, or a product for which knowledge of a specific language is required, the product identity must be given in both English and French. The product identity declaration
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risk to the brand. • Identify which branding strategies are appropriate to the various segmentation plans. • Understand understanding how a company can avoid dilution of the brand as the product group grows. Brand equity The marketing goal is fulfilled when the brand equity is maximized. As in all matters relating to the concept of equity, there is a balance between risk and return. The choice between different branding strategies means balancing the expected return. A strategy
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