Colgate-Palmolive StudyGroup Table of Contents Executive summary v Introduction 6 Objectives of the Research 6 Colgate Palmolive Company 6 Mission Statement 7 Objectives 8 Analysis of Colgate’s Marketing Strategy 9 Oral Care Products 10 Personal Care Products 10 Home Care Products 10 Product lines Competition and customers 11 Increasing Market Share 12 BCG
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reserved. Keywords: New product evaluation; Research and development; Production; Marketing 1. Introduction 1.1. Background New product development (NPD) has been an important activity for firms. At the same time, it is a very risky and uncertain process. Throughout this long process, firms need to evaluate their new q This article is based on the authorÕs dissertation that was a finalist at the 1997 Academy of Marketing Science Best
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Human Resource Management Practices in Bangladesh: A Comparative Case Study based on public and private dairy firm in Bangladesh. Subject: Human Resource Management Section: 01 Submitted to M. Khasro Miah, Ph.D. Associate professor, North South University Submitted by Faisal Nasir Khan ID#102- 0576-060 Raquib Mahmud ID#102- 0708-560 Mahmudul Alam Chowdhury ID#102- 0919-060 Acknowledgement We would like to express our most sincere gratitude and appreciation to our
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studied in more details as a particular case of the geocentric orientation. Finally, some non-market dissertations are presented, on how geocentrism can evolve and some threats to the public interest are sketched. Key words: corporations; EPRG model; General Electric; geocentrism; internationalization. JEL Classification: F23, F60, L20, M14, M30 I. INTRODUCTION EPRG model, sometimes called also EPG model, is used in the international marketing. It was introduced by Perlmutter (1969)
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Green Marketing – Opportunities & Challenges Abstract: Although environmental issues has inclined all actions but very few academic disciplines have inculcated green issues into their literature. Even till dated it has not been inclined a must be taught subject in all most all management and related higher education level but one business area where environment issues have received a great deal of importance is marketing. Now a days modern business houses have accepted green marketing as a
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research study was conducted to learn the localization strategy of the global beverage company Coca-Cola in terms of two of its marketing mix variables, namely, the product line and the distribution process. In the process detailed information was collected on products launched, sales and distribution practices followed by the company, the working style of the retail outlets that stocked and retailed Coca-Cola products, and to a limited extent the psyche of the consumers. In addition the study also uncovered
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PART 1 Introduction CHAPTER 1 Introduction to Global Marketing Case 1-1 The Global Marketplace Is Also Local onsider the following proposition: We live in a global marketplace. McDonald’s restaurants, Sony digital TVs, LEGO toys, Swatch watches, Burberry trench coats, and Caterpillar earthmoving equipment are found practically everywhere on the planet. Global companies are fierce rivals in key markets. For example, American auto industry giants General Motors and Ford are locked in
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widely-recognized trademark representing a global brand. |Marketing | |Key concepts | |Product marketing · Pricing | |Distribution · Service · Retail | |Brand management | |Account-based marketing
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prominence in Nigeria. Nay, in all the developing countries. These financial practices manifest themselves in the area of corporate finance. Such practices among others are leasing, loan – sydication and merger – acquisition which is the focus of this study. Merger – acquisition has been defined in many ways ostensibly to bring to light its legal and literal meaning. It will suffice however, to define merger acquisition as a combination of two or more existing companies. Such combination of companies
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CHAPTER 1 AN INTRODUCTION TO THE STUDY OF CONSUMER BEHAVIOUR Consumer behaviour has changed dramatically in the past few decades. Today, consumers can order online many customised products ranging from trainers to computers. Many have replaced their daily newspapers with customised, online editions of these media and are increasingly receiving information from online sources. Students choosing a university no longer rely on receiving prospectuses through the post; instead, they have online access
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