A PROJECT REPORT ON Study of Customers Satisfaction towards the “ Pure it” (HUL) (With special reference to Cuttack city) For partial fulfillment of MBA degree course of Biju Pattnaik University of Technology Submitted By: Soumya Prakash Pani Roll No. B/10/01 Reg. No.1006281028 MBA 2010-12 External Guide: Internal Guide: Mr. Pratim Chatterjee
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A PROJECT REPORT ON Study of Customers Satisfaction towards the “ Pure it” (HUL) (With special reference to Cuttack city) For partial fulfillment of MBA degree course of Biju Pattnaik University of Technology Submitted By: Soumya Prakash Pani Roll No. B/10/01 Reg. No.1006281028 MBA 2010-12 External Guide: Internal Guide: Mr. Pratim Chatterjee
Words: 8943 - Pages: 36
everybody is influenced by marketing. Thanks to investments from companies like Procter & Gamble, Unilever or McDonald’s, it has conducted similar experiences not only by MRI, also with electroencephalograms, measurements of heart rate, respiratory rate or even the skin conductance (galvanic response). Neuromarketing is so powerful that induces us to pay up to 20% more than you normally would pay for that product. Martin Lindstrom is such a guru of marketing, he wrote ‘’Buy.ology’’, where
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Queen Street), and by the Thames at Blackfriars Andrew pears. In 1789, he commenced production of a transparent soap at a factory in Wells Street, off Oxford Street and became hugely successful. OBJECTIVE: The main objectives of the study are: 1) To study market demand and supply of DOVE with respect to other soaps. 2) To forecast demand for the soap
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A PROJECT REPORT ON A Study on marketing mix & competitive analysis of “Pure it” (HUL) Submitted By: Smruti Ranjan Das Roll No. 049 PGDM-RM 2009-11 UNDER THE GUIDANCE OF Dr. R. Padmaja (Assistant Prof. Marketing) IN PARTIAL FULFILMENT FOR THE AWARD OF THE DEGREE OF POST GRADUATE DIPLOMA IN MANAGEMENT (RETAIL & MARKETING) INSTITUTE OF PUBLIC
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growing incline of rural and semi-urban folks for FMCG products will be mainly responsible for the growth in this sector, as manufacturers will have to deepen their concentration for higher sales volumes. Major Players in this sector include Hindustan Unilever Ltd., ITC (Indian Tobacco Company), Nestlé
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are deemed to be living towards a global village through accumulation of theoretical and practical knowledge, also in this journey, these eruptions of global public relations and local public relations have been in the expense of ignorance under marketing scrutiny, while public
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Attempt Only 4 Case Study CASE – 1 MANAGING HINDUSTAN UNILEVER STRATEGICALLY Unilever is one of the world’s oldest multinational companies. Its origin goes back to the 19th century when a group of companies operating independently, produced soaps and margarine. In 1930, the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades, it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses. In
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For instance, the change represents the need to understand how all three dimensions affect each other and companies ought to consciously create new consumer preferences. However, a lot of companies still are missing guidelines to implementing a marketing strategy of sustainability as an essential part, which is at the core of ensuring organizational, social, economic and environment growth while managing overconsumption issues (White, 2011). Current researches tend to focus on developing a more sustainable
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Have a look at the wide variety of stakeholders that form a key component of Mallen Baker's definition of CSR, including the diagram at http://mallenbaker.net/csr/definition.php. How can an organization begin to balance such an array of competing stakeholder interests? What is your source for Google (url). According to Mallen Barker and his definition of CSR companies are responsible for the management of their business and the positive or negative social impact they can cause. Based on this principle
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