DMA 501 MARKETING MANAGEMENT BY DR JUSTUS M MUNYOKI SCHOOL OF BUSINESS UNIVERSITY OF NAIROBI 2010 INTRODUCTION THE CORE CONCEPTS OF MARKETING. Marketing is a social and Managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. Then the core concepts of marketing are - Needs , wants and demands - Products - Value, cost and satisfaction - Exchange and translations
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3. Poornima M Charantimath, Total Quality Management, Pearson Education, 2003. MODULE 2 Continuous process improvement: Concepts of Kaizen, Kaizen vs. Innovation, Kaizen Strategy, House of Quality, Quality Function deployment, Quality Circles. Brain storming, Value analysis, Poka Yoke, Bench marking. Lecture, Case study on Kaizen 1. Imai Masaki, Kaizen, The key to Japan’s Competitive Success, McGraw-Hill, Inc., International Edition, 1991. 2. 3. Heizer and Nathan,
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E 16 – Business Management Strategy “A pattern or plan that integrates an Organization’s major goals policies & action sequences into a coherent whole” (Quim) Mintzberg distinguish b/w a strategy as 5 P’s:‐ Plan: Forward looking / Purposive deliberate Ploy: Plan Designed to deceive/confuse Pattern: Consistencies of behavior whether intended or not Position: In the market; relative to the Competition Perspective: Values attitudes Cultures of Managers Dimensions of Strategy Process
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the setting up of a factory by Shalimar Paints in Calcutta (now Kolkata) in 1902. Till the end of World War II, the industry consisted of small producers and two foreign companies. After the war, the imports stopped which resulted in the setting up of manufacturing facilities by local entrepreneurs. Still, the foreign companies continued to dominate the market. Presently, the industry has around 12 major players in the organised sector and more than 2000 producers in the unorganised sector The Indian paints
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plan of promotion, distribution when we first introduce our “Van Tho” vegetable oil in our target market. Also provided in this paper is other information which is necessary for our plan. This paper can be a market orientation to help our company around company objectives, markets, and the competitive environment. Doing business in home country involves much difficult. However, doing business internationally, the problems are multiplied. Therefore, it is important to do this paper in order to make
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Select a system supplier or developer 14 Summary17 Learning checkpoint 1: Plan for the new or modified administrative system 18 Topic 2: Implement the new or modified administrative system 23 2A Identify and develop implementation strategies 24 2B Encourage staff to participate in the implementation process 29 2C Implement the system 32 2D Define and communicate procedures for using the system 35 2E Provide training and support on the use of the system 38 2F Deal
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Review of Warehouse Receipt System and Inventory Credit Initiatives in Eastern & Southern Africa Final report commissioned by UNCTAD under the All ACP Agricultural Commodities Programme (AAACP) *The views expressed in this paper are those of the author and do not necessarily reflect the views of the United Nations September 2009 CONTENTS CONTENTS ...........................................................................................................................................
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implications and applications is the next step in the learning process after studying the theoretical concepts of a particular topic. This report is on the Experiential Retail of a well-known business organization “Otobi” which is the first Multinational Company in Bangladesh. In writing this report I came to know about different facets of Retail business and creating the brand equity about the Brand “Otobi”. In recent years, discussions on the growing economic importance of experience-based consumption have
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to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations
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....12 Internal Forces ……………………………………………….……………………….……. 13 a). Structure …………………………………………………………….…………… 13 b). Strategic capabilities ……………………………….…………………….……… 13 c). Systems and processes ………………………………………………….………...14 d). Strategies ……………………………………………………….………………....14 Economic and Legal/Regulatory Trends ………………………………..…………….……. 15 Adapting to Change ………………………………………………………………………… 16 Supply Chain Operation ……………………………………………………………….….... 16 Issues
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