MarriotMarriott Corporation: The Cost of Capital T c=income taxes of 1987 / income before income taxes of 1987 = 175.9/398.9 = 44% Step 1:From the Exhibit 3 ß equity for each firm in this industry are below Marriot Corporation 1.11; Hilton Hotels Corporation .76 ; Holiday Corporation 1.35 La Quinta Motor Inns .89; Ramada Inns, Inc 1.36. Step 2: For each firm in the industry, to estimate unlevered using the equity estimate: equity = [1 + (1-TC)Debt/Equity]unlevered unlevered of Marriot= 1
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Please see the top 11 risks Marriott will face as below, a) General macro economic risk 1) – 3) 1) General economic uncertainty and weak demand in the lodging and timeshare industries could continue to impact Marriott’s financial results and growth. 2) The hospitality industries are highly competitive, which may impact Marriot’s ability to compete successfully with other hotel and timeshare properties for customers. 3) Currency exchange fluctuation might make Marriot very vulnerable to foreign
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In January 1980, the management of the Marriott Corporation found itself in an interesting dilemma: not only did the corporation have considerable excess debt capacity, but projections of future operations and cash flows indicated that this capacity was on the rise. For Marriott, excess debt capacity was viewed as comparable to unused plant capacity because the existing equity base could support additional productive assets. Management was therefore faced with two problems. First, it needed to determine
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A marketing research on the segmentation, targeting and position of different brands in Marriott International Course: Principles of Marketing Faculty responsibility: D. Sleeman Program: PGD2 Name: YAO Feng (Emma) Words Count: 2632 Date: 02.10.2008 Statement of Authorship “I certify that the totality or assigned portion of this assessment is my own work and contains no material which may have been used for the award of any degree or diploma in any institute, college or university. Moreover
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Explain how the Ritz Carlton's management objectives and goals allow the hotel properties to achieve superior service regardless of the workforce or culture of a country in which it operates its hotels. New! Drag and drop to rearrange your apps. Sign in to try it. Goals and objects are the building blocks to measure an organization’s success or failure. Goals express what an organization would like to achieve. For example, a company’s goal could be to process employee travel vouchers in
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100 Business Law 1 Assignment “Marriott International Legal Advice” Gregory Budd Professor John F. Rodgers August 19, 2011 About Marriott International Marriott International Inc. is a leading worldwide hospitality company with hotels and resorts world-wide from USA to their recently opened property in Pune, India. Marriott strives to personalize each person’s stay through new and innovative ways. Marriott International has multiple brands under the Marriott name to include; The Ritz Carlton®
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Introduction to Hospitality – Tourism is not just about the facilities and attractions provided for visitors. It is about people and especially about the relationship between the customer and the individual providing service. Everybody employed in tourism needs to have the knowledge, skills and attitudes to provide the standard of product and service that customers expect. Knowing about the tourism industry, its component parts and especially where you fit in is an important starting point to a
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Chapter 1: INTRODUCTION 1.1 Introduction Marriott International is a multinational hospitality company. It is a leading lodging company based in United States of America. The company was founded by J W Marriott in 1927, which is now headed by his son. Marriott International employs close to 200,000 employees. Marriott International boasts of 4087 properties spanning over 80 countries, with 697,000 rooms and another 197,000 in the making. The hotels or lodgings are either self operated
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Marriott International implemented its Group Pricing Optimizer (GPO), a group pricing sys- tem that helps its sales force price hotel rooms for group customers. The system uses price-elasticity models for each statistically derived market segment to recommend an optimal rate and negotiating range. To assist the sales manager during the negotiations, GPO also displays additional data, including avail- ability of sleeping-room inventory, potential displace- ment of more valuable business, probability
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THEORY AND HYPOTHESES DEVELOPMENT Since previous studies (Park et al. 1991; Roedder-John and Loken 1991) have shown that categorization and schema theories appear to provide a valid theoretical base for brand extension research, we base our predictions for reciprocity effects on the same theoretical ground. Specifically, we base our predictions upon theories of stereotypic belief change [see Crocker, Fiske, and Taylor (1984) for a review] which are also grounded in categorization and schema theory
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