Bianca Nicolle A. Antiquiera BSHRM32A2 Assignment in Sales and Marketing: Define each type of Hotels: 1.Airport Hotels: - These type of hotels typically target business clientele, airline passengers with overnight travel layovers or cancelled flights and airline crews or staff. Some hotels might give free transport between hotel and airport . Some Airport hotels also charges the guest by hour instead of normal daily night charges. 2. Bed and Breakfast / Homestays :- These are houses with rooms
Words: 1006 - Pages: 5
SINGAPORE HOTEL INDUSTRY ANALYSIS Prepared by: Nazia Husain Marketing 558: Marketing Across Cultures TABLE OF CONTENTS Contents EXECUTIVE SUMMARY 3 HISTORY 4 GOVERNMENT 6 CULTURE 6 Religion 6 Language 7 Economy of Singapore 8 Trade 9 Employment 10 ASEAN 10 MACRO-ECONOMIC REVIEW OF SINGAPORE 11 Economic Factors 11 Macro-environment factors and hotel industry 12 INDUSTRY ANALYSIS 14 Hotel Demand 15 Hotel Supply 16 COUNTRY CLUSTER ANALYSIS 17 Regional Analysis
Words: 8199 - Pages: 33
Wyndham International Hotels: Fostering High-Touch with High Tech What is Wyndam’s Goal” “To become the lodging brand of choice for business and leisure travelers in the upscale and high-upscale segments of the market?” pg. 1 Who Is Wyndam’s Competition? Six Continents Holiday Inn (especially Crowne Plaza) Hilton Hotels Marriott Starwood Hotels Sheraton Westin Four Points In summary, Wyndham is much small (in terms of numbers of hotels and numbers of rooms) than
Words: 741 - Pages: 3
Society of Education, India IJERT Original Article Marriott India: Managing Its Hospitality through Gearing Service Quality Shikha Singh, Dinesh Kumar, Nilosha Sharma Bahadur Shastri Institute of Management, Delhi Nurture Education Solutions Private Limited, MBA College, Gujarat University, Ahmedabad Email: shikhabirsingh@gmail.com , dineshkumar.kumar02@gmail.com, niloshasharma05@gmail.com 3i1,2Lal ABSTRACT The Marriot group of Hotels launched back in 1983 are one of the largest brand and
Words: 5911 - Pages: 24
Heywood In the following paper, I would like to focus on Marriott International, Inc., a leading lodging company with over 3,100 lodging properties in the United States and 66 other countries and territories (Marriott International, Inc. Corporate Headquarters, 2008). My key task is to discuss market segmentation, targeting and positioning strategies of the company with the following brands: Marriott Hotels & Resorts and Courtyard by Marriott in the same marketplace, Asia-Pacific. As the fast
Words: 968 - Pages: 4
Marriott International (Marriott) is global chain of hotels and lodging accommodations that are designed to fit varying needs and budgets. Marriott has operation in six main hotel and lodging segments: Luxury, collections, lifestyle/boutique, signature, select services and extended stay. Marriott own chains such as Marriott Hotels & Resorts, Courtyard by Marriott, Residents Inn, Fairfield Inn, and Marriott Vacation Club International, BVLGARI, The Ritz Carlton just to name a few. The commonality
Words: 1619 - Pages: 7
Human Resource Practices In Hotel Industry Visit hrmba.blogspot.com allmbastuff.blogspot.com for more project reports, notes, presentations etc. INTRODUCTION TO HOTEL INDUSTRY One of the fastest growing sectors of the economy of our time is the hotel industry. The hotel industry alone is a multi-billion dollar and growing enterprise. It is exciting, never boring and offer unlimited opportunities. The hotel industry is diverse enough for people to work in different areas of interest and
Words: 13083 - Pages: 53
How Marriott Never Forgets a Guest When retiree Ben B. Ussery Jr. goes on vacation, he typically spends hours beforehand nailing down golf dates, scouting shops for his wife, and making restaurant reservations. But last year, when the Usserys and another Richmond (Va.) couple chose to spend a week at Marriott's Desert Springs resort in Palm Desert, Calif., he let the hotel do the legwork. Weeks in advance, Marriott planning coordinator Jennifer Rodas called Ussery to ask what he wanted to do
Words: 556 - Pages: 3
Marriott Corporation 02/11/15 BUS 590: Innovative Business Models for the ‘Next’ Economy Team A: Congying Ling | Devon Nobles | Sai Prashant Boy Reddy | Snehal Ramtekkar Introduction J.W. Marriot founded the Marriot Corporation (MC) in the year 1927. The main business of this corporation was developing hotel properties around the world and selling them to outside investors
Words: 2127 - Pages: 9
Citibank Rewards Your world of wishes Exclusively for Citibank Rewards Card TD_0077 Citibank Rewards Catalogue Size: H 21.5cm x W 29.7cm (close size) Citibank Rewards Card The Most Rewarding Card! Rewards Everywhere, Every time Earn one Reward Point on every ` 125 spent anywhere on your Citibank Rewards Card. 10X Rewards Everyday Enjoy 10 Times the reward points on spends at Apparel and Department Stores on all days*. Rewards All Year Round! Take advantage of our exciting bonus
Words: 13265 - Pages: 54
