EXECUTIVE SUMMARY NIKE INC. In an effort to become one of the world’s leading designers, marketers, and distributors of athletic footwear, apparel, equipment, and accessories, Nike Inc. started with two visionary men who transformed themselves into one of the top selling brands in the athletic shoe industry. Through taking chances and understanding customers needs, Nike Inc. has established a large market position and strong brand equity. Nike Inc. understood early in its history that
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Daniels Fund Ethics Initiative University of New Mexico http://danielsethics.mgt.unm.edu WorldCom’s Bankruptcy Crisis INTRODUCTION The story of WorldCom began in 1983 when businessmen Murray Waldron and William Rector sketched out a plan to create a long-distance telephone service provider on a napkin in a coffee shop in Hattiesburg, Miss. Their new company, Long Distance Discount Service (LDDS), began operating as a long distance reseller in 1984. Early investor Bernard Ebbers was named CEO
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In today’s technological age, there are two companies that stand out on top in my mind. California-based Apple, Inc., led by CEO Tim Cook, has the highest market capitalization of any technology company in the world. Profiting off its high successful iPod and iPhone products, as well as its growing MacBook and iMac personal computing products, Apple’s is known for its high quality electronics. Like Apple, Samsung Electronics is also profiting off its smartphone product line. Based in Seoul, South
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Apple has faced a myriad challenges in the past two years. The challenges have impacted the company both positively and negatively. For instance, Apple has seen a growth of its revenue from $ 191 billion in 2014, to $ 232 Billion in 2015 (Morningstar, 2016). Negatively, Apple did not escape the effects of the economic global crunch either, what with Apple increasing the price of the iPad which led them to losing some of its customers and the reduced purchasing power of most Apple customers. Apple
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Daniel Hemmings Mkt/435 Amber Topping 8-25-2014 Air Jordan Shoes Introduction The Nike Air Jordan Shoe line launched in 1985 and forever changed the course of athletic footwear. Focused primarily at first in basketball shoes, Nikes new golden child not only changed the design and comfort of the basketball shoes, but also the general dynamic and look of basketball shoes. Before the AIR JORDAN, all basketball shoes were white. This simple statement only begins to describe the sheer
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conditions in China, several different solutions—individual solutions through different parties—must be synergized. Only through collaboration between several different parties can the condition of the workers be changed for the better. In 2012, Apple Inc. and its main manufacturer Foxconn collectively arranged inspections for Foxconn’s major Chinese factories due to pressure from the Fair Labor Association (“FLA”). What is the FLA? Who does it belong to etc. According to the Chicago Tribune, this was
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software hobbyists, who wanted to write software without the hassle of assembling a computer kit. He convinced Wozniak to start a company for that purpose. The Apple Computer was then born on April 1, 1976. A co-founder, chairman and CEO of Apple Inc, Steve Jobs, focus on excellence. Excellence as an expectation is something we can lose sight of very quickly, if we ever had it all. He takes his time to stop and realize what he does for people and strive to change lives. Everyone knows he was a superlative
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Pricing Policies – Pricing iPhones and Similar Devices AApple Inc. (Macintosh), established on January 3, 1977, plans, fabricates and markets versatile correspondence and media gadgets, PCs, and convenient computerized music players, and offers an assortment of related programming, administrations, peripherals, organizing arrangements, and outsider advanced substance and applications. The Company's items and administrations incorporate iPhone, iPad, Mac, iPod, Apple TV, an arrangement of shopper
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Derek Jones 25 May 2014 Fund of Marketing Sales Promotion Analysis Promotion is the method you use to spread the word about your product or service to customers, stakeholders and the broader public. Not only does promotion get your product out there in the public’s eye, but you have to understand that there are levels to promotions. One should be able a proper communication strategy, a target audience, sales approach, and most importantly what does the product represent. For example, lets
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Product: Skechers initial items were utility-style boots and skate shoes; the organization has following expanded to incorporate a huge number of athletic, easy going and dress styles for men, ladies, and youngsters. World’s second best producer of footwears as all fashion footwear needs along with a wide varieties of socks, foot-care and shoe-care products. There are many competitors against skechers in the market like Nike, Addidas, vans, converse etcetera. Nike may be the top dog in the athletic
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