Understanding Honda Amaze Market Segmentation Marketing Report This report demonstrates the understanding of the concepts of marketing and applying them in the real time as discussed in this report in the form a finished product, i.e. Honda Amaze 2015 Mohit Sehrawat | Nishant Mohan | Piyush Srivastava Rahul Bansal | Rajat Sood | Sonal Rawat IIM Lucknow – WMP 2014 - 17 1/18/2015 Contents 1. Introduction 2 Honda Cars India: Company Profile 2 Honda Amaze 3 2. Competition 6 Price
Words: 5487 - Pages: 22
Topic: Apply the Porter's five forces model on Automobile Industry and analyse the attractiveness of the Industry for Investment purpose Evolution of Porter's Five Forces Model Five forces is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. Michael Porter is a professor at Harvard Business School andis a leading authority on competitive strategy and international competitiveness.Michael Porter was
Words: 5843 - Pages: 24
Focus on Health, Education and Environment Anupam Sharma and Ravi Kiran School of Behavioral Sciences and Business Studies, Thapar University, Patiala, India Abstract: Corporate social responsibility (CSR) is emerging as a new field in the management research. In India, many firms have taken the initiatives of CSR practices which have met with varying needs of the society. The present study has made an attempt to understand the status and progress and initiatives made by large firms of India in context
Words: 7004 - Pages: 29
Comparative analysis of 4 brands of small segment cars Brands name: Maruti Swift, Volkswagen Polo, Chevrolet Beat, and Tata Indica Vista. * Maruti swift: it is the India’s largest car maker. And well known for offering pocket friendly cars, which are packed out with numerous features that make the car worth every penny. Maruti India is one of the pioneers of the automobile revolution in India. * Chevrolet beat: The Chevrolet Beat is a small, convenient car that offers looks that set
Words: 2775 - Pages: 12
00:00:14] CONFERENCE 2009: Market boom, but where are the 3PLs? PUNE 2-4 December 2009: As delegates assembled in Pune, India’s car sales figures for November were released – and they made startling reading. Growth is back in India: market leader Maruti Suzuki saw sales jump 60% over the same month in 2008 (though only 17% up on 2007); Tata Fiat was up 55%; Hyundai up 93%; GM up 65%; and Mahindra more than doubled at 102%. The figures confirm that late 2008 was just a brief pause in the upward trajectory
Words: 2948 - Pages: 12
In my opinion, the statements presented above do not contradict one another, in fact the two statements presented support the need for successful organizational change and the need for concerted effort in implementing the change. In almost every case, the basic goal has been has been the same: to make fundamental changes in how business is conducted in order to help cope with a new, more challenging market environment. Change is an organizational need, at one time or other and management needs
Words: 508 - Pages: 3
April 25, generating more than 200,000 bookings for the car. The sales of the car will begin in July 2009, with a starting price of Rs 115,000 (rupees), which is approximately equal to UK£1,467 or US$2,421 as of June 2009. This is cheaper than the Maruti 800, its main competitor and next cheapest Indian car priced at 184,641 Rupees. Tata had sought to produce the least expensive production car in the world — aiming for a starting price of Rs.100,000 (approximately US$2,000 in June 2009).
Words: 1990 - Pages: 8
great (see figure below). However these investments involve an inherent risk that must not be ignored. Because this sector is categorized by strong competition the need for innovative and skillful business strategies is a must. ** (Note: since our case is set in 1998 it is important to note how the graph assumed a positive trend and ignore the instance of the tech bubble burst) Creative Computers and Ubid: Creative Computers is a catalog distributor of computers and computer peripherals. Its
Words: 478 - Pages: 2
Starting as a young professional in Reliance, I always desired to enhance my knowledge in supply chain and operation of industries. My stint with RIL has helped me to nurture my technical knowhow and in doing so I have developed a long term vision for myself. Through various projects in my previous company I realized the importance of supply chain behind success of a company. After joining NITIE I have thrived to enhance my skills in Supply Chain Management and being a part of this course helped
Words: 731 - Pages: 3
[pic] CHAPTER 1 INTRODUCTION INTRODUCTION The automobile industry is one of the largest industries in India as in many other countries. It plays a major role in the growth of economy in India. The automobile industry in India is the ninth largest in the world with an annual production of over 2.3 million units in 2008. The industry comprises automobiles and auto component sectors, which encompass passenger cars, two-wheelers, three-wheelers, tractors, commercial vehicles, multi-
Words: 14693 - Pages: 59
