Customer Relationship Management at Maruti Suzuki Submitted on 20-Feb-2012 Group#08 (Section B) Basu Agarwal Bikram Satapathy Saloni Goel Shruti Mishra Srinivas Dhenuvukonda (FT12416) (FT12417) (FT12455) (FT12462) (FT12467) Great Lakes Institute of Management, Chennai 1 Index Page 1.0 2.0 Introduction Various Technologies at Maruti Suzuki Level of CRM 3.0 Analytical CRM 3.1 3.2. 3.3 3.4 4.0 Data base Direct marketing-Data analysis Cross-selling of various value added services 5 5 6
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Ratio Ananlysis Tata Motors V/s Maruti Suzuki Liquidity Ratios Liquidity ratios attempt to measure a company's ability to pay off its short-term debt obligations. Through these ratios we compare the said abilities of the two companies being compared. 1. Current Ratio: This ratio tests a company's liquidity (also referred to as its current or working capital position) by deriving the proportion of current assets available to cover current liabilities | Mar '14 | Mar '13 | Mar '12 | Mar
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MARUTI SUZUKI: MANESAR MANUFACTURING FACILITY The Manesar Manufacturing Plant was inaugurated in February 2007 and is spread over 600 acres (2.4 km2). Initially it had a production capacity of 100,000 vehicles annually but this was increased to 300,000 vehicles annually in October 2008. The production capacity was further increased by 250,000 vehicles taking total production capacity to 550,000 vehicles annually. VIOLENCE AT THE MANESAR PLANT On 18th July 2012, Maruti's Manesar plant was
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Maruti Suzuki Manesar plant violence and Organizational Relationship Maruti Suzuki Manesar plant violence depicts serious flaw between the relationship in the organization and between the Managers of the organization. There are many factors that contributed to this event which was a matter of serious shame and a blot on modern India. There have been many challenges of Organizational behavior during the past history of Manesar plant. Every time whether its government or Unions or workers or the
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challenges Ensure customer delight Increase shareholder value Reduce development time and offer cars at lower prices Working with pride in India Maruti Udyog Ltd., a subsidiary of Suzuki Motor Corporation of Japan, has been the leading Indian passenger car maker for about two decades. The company has a diverse portfolio that includes: the Maruti 800; the Omni; a premium small car, Zen; the international brands, Alto and WagonR; an off-roader, Gypsy; the mid-size Esteem; a luxury car, Baleno;
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company 1996-1999 2000-2003 2004-2009 2010 Change Tata Motors ltd 56 48 33 31 45% Maruti Suzuki Ltd 42 36 21 16 62% Mahindra & Mahindra Ltd 56 49 37 25 55% Hero Honda Motors Ltd 36 22 12 12 67% Bajaj Auto Ltd 37 25 14 14 62% Table 2: Average Raw Material Inventory levels in no of days Name of company 1996-1999 2000-2003 2004-2009 2010 Change Tata Motors ltd 31 20 18 14 55% Maruti Suzuki Ltd 38 31 13 11 71% Mahindra & Mahindra Ltd 34 27 19 14 59% Hero Honda Motors
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STATISTICS FOR MANAGEMENT TERM PAPER ON SALES ANAYSIS OF AUTOMOBILE INDUSTRY Submitted to:- Submitted by:- Dr. J.K. Sharma Noble Vinayan Professor MBA(General) Amity Business School Section B Amity University Roll No: B-37 Noida INTRODUCTION The automotive industry in India is one of the largest automotive markets in the world. It was previously one of the fastest growing markets globally, but it is currently experiencing flat or negative
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Maruti dominated the Indian passenger car industry from the very first year and still does so. The company has never seen a 2nd spot in its entire age even after the industry was flooded by Japanese, US and German automobile giants. The company understood the uncertainties and environmental forces surrounding the business operations and acted proactively to keep itself stable. MSIL huge amount of part localization1 and has been the de facto for its success in this competition intense market. Also
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“For the past 25 years, Maruti Suzuki has been the industry leader in India’s passenger car market, the fastest growing in world. Since 1995, Maruti Suzuki has built its IT infrastructure on Oracle database and technologies including Oracle Real Application Clusters, Oracle Fusion Middleware Application Server and Weblogic. Maruti Suzuki has built its Enterprise Resource Planning (ERP) system on Oracle E-Business Suite and added Hyperion Enterprise to further enhance financial consolidation and reporting
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Project Report (Submitted for the Degree of B.Com. Honours in Accounting & Finance / under West Bengal State University, Barasat) Title of the Project WORKING CAPITAL MANGEMENT IN MARUTI SUZUKI INDIA.LTD Submitted by Name of the Candidate: TANUMOY ROY Registration No. : 13611131114020870 OF 2011-12 Name of the College: RBC EVENING COLLEGE College Roll No: 21 Supervised by Name of the Supervisor MR RANJIT KUMAR DUTTA Name of the College: RBC EVENING COLLEGE Month &
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