PROJECT REPORT ON “MARKETING STRATEGIES USED BY MARUTI SUZUKI INDIA LIMITED” Date: Place: INDEX SR. NO | TOPIC NAME | PAGE NO. | 1 | EXECUTIVE SUMMARY | | 2 | OBJECTIVE& SCOPE OF THE PROJECT | | 3 | INDUSTRY PROFILE | | 4 | COMPANY PROFILE | | 5 | THEORETICAL BACKGROUND | | 6 | RESEARCH METHODOLOGY | | 7 | DATA ANALYSIS AND INTERPRETATION | | 8 | FINDING & OBSERVATION | | 9 | LIMITATION
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INTRODUCTION This study was conducted as part of the project related to the forth semester MBA programme of Calicut University. The Survey was conducted at POPULAR VEHICLES AND SERVICES LTD .The topic for the study is “Comparative Study of Maruti A-star with Tata Indica Vista, Chevrolet Spark and Hyundai i10. The survey explains how well the customers are satisfied with performance of A-star,Tata Indica Vista, Chevrolet Spark and Hyundai i10. This survey compares these four vehicles in different
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SWOT Maruti Suzuki is the market leader in India and has an amazing brand equity. Maruti is known for the service it provides and is synonymous with Maruti 800 – the longest running small car in India. Here is a SWOT of maruti suzuki, its strengths, weaknesses, opportunities and threats. Strengths * Maruti Udyog limited (MUL) is in a leadership position in the market with a market share of 48.74 * Major strength of MUL is having largest network of dealers and after sales service centers in
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Organisational Behavior Study Maruti Suzuki India Ltd. A Brief About the Organisation Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. Suzuki Motor Company was chosen from seven prospective partners worldwide. This was due not only to their undisputed leadership in small cars but also to their commitment to actively bring to MUL contemporary
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Submitted To: Submitted By: Prof. R. Srinivasan Gulshan Sharma FPG1113/021 Impact of working capital on the profitability of the firm | Table of Content Topic.............................................................................................................................Page No. Acknowledgement........................................................................................................ 3 Executive
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INDIAN INSTITUTE OF PLANNING & MANAGEMENT Synopsis ON BRAND PERSONALITY CREATION THROUGH ADVERTISING WITH REFERENCE TO 4-WHEELER CAR MARKETS – ‘Maruti Suzuki’ GUIDE: (Mr. Vijay Boddu) (Mr. Susheel Kumar) SUBMITTED BY: Anany Maini BATCH: FW(09-11), Noida Roll No.: 2009-11/FW/IIPM-1/DEL-5/DB1274 Area of Research: “Branding and Advertising” SCOPE AND RATIONALE OF THE STUDY Cars have always been an extension to one’s
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1. There are 62,000 miles of blood vessels in the human body – laid end to end they would circle the earth 2.5 times 2. At over 2000 kilometers long, The Great Barrier Reef is the largest living structure on Earth 3. The risk of being struck by a falling meteorite for a human is one occurrence every 9,300 years 4. A thimbleful of a neutron star would weigh over 100 million tons 5. A typical hurricane produces the energy equivalent of 8,000 one megaton bombs 6. Blood sucking hookworms inhabit
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Customer Relationship Management at Maruti Suzuki Submitted on 20-Feb-2012 Group#08 (Section B) Basu Agarwal Bikram Satapathy Saloni Goel Shruti Mishra Srinivas Dhenuvukonda (FT12416) (FT12417) (FT12455) (FT12462) (FT12467) Great Lakes Institute of Management, Chennai 1 Index Page 1.0 2.0 Introduction Various Technologies at Maruti Suzuki Level of CRM 3.0 Analytical CRM 3.1 3.2. 3.3 3.4 4.0 Data base Direct marketing-Data analysis Cross-selling of various value added services 5 5 6
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1. ABSTRACT In highly competitive markets, customer satisfaction is a key driver of performance, making its measurement and management crucial. Most studies on customer satisfaction take an aggregate standpoint and do not consider segment-specific differences in attribute importance. In this article, the authors report on customer satisfaction with ambal auto (p) Ltd. They hypothesize that personal, situational, and product factors moderate the relationship between attribute performance and
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Management of Maruti and its comparison to industry average Group-2: Shailesh Kumar Nirala- 36C Arjun Yadav- 9C Ajay Kumar Singh- 2C Ashley Thomas Abraham- 11C Navneet Menon- 23C Shanti Prakhar Awasthi- 38C Profile/Brief History The old logo of Maruti Suzuki India Limited on the left. Later in the new logo (on the right) the logo of Suzuki Motor Corp. was also added to it. Maruti Suzuki is India
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