automobile referred to as “the people’s car.” Would it live up to the hype? And did its launch signal a new era for the small car market in India? How could Tata ensure the product would be profitable? Measuring 3.1 m by 1.5 m, the Nano displaced Maruti Udyog’s Maruti 800 as the world’s smallest car, yet its seating room was 21% greater than the 800’s—providing ample room for four adults. The Nano was also one of the world’s most fuel-efficient cars, getting 52 mpg in the city and 61 mpg on the highway.
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In Maruti Suzuki, I worked in the Parts and Accessories Division where I had to interact with many officials from various business partners of Maruti Suzuki. The business partners of Maruti Suzuki range from the Indian public sector undertakings to French oil giants and American chemical manufacturers, whereas Maruti Suzuki is a Japanese company. This diversity gave me a chance to know about the different work cultures in different companies of different countries. In my company we had to follow
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low cost compact cars between 2009 to 2014. Background – What Market Should TATA Be In? TATA Motors entered the market of low cost compact cars by introducing the cheapest car in the world with the famous “Tata Nano” in April 2009 at $2,400. With Maruti Suziki India Ltd as the Dominant Incumbent and near rival holding a 49% majority market share of the passenger car market in India, Hyundai Motor India Ltd holding 21% market share, the continued threat of Nissan (1.2%) and Ford India as the Extant
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• A BRIEF INTRODUCTION TO MARUTI SUZUKI In 1982, Government of India entered into a joint venture with Suzuki motor corporation of Japan Plant was established at Gurgaon in Haryana It was the first company in india to mass produce and sell more than a million cars Maruti Suzuki is the on of the india’s leading automobile manufacturers and the market leader in the car segment • Threat from the new players: Increasing - - Most of the major global players are present in the Indian market;
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Blue Ocean Strategy 1. Introduction According to the well-known authors and management thinkers, W. Chan Kim and enee Mauborgne, ‘the only way to beat the competition is to stop trying to beat the competition’. According to them, the entire market universe can be divided into two oceans: Red Ocean and Blue Ocean. Red Ocean is representative of all such industries/products which already exist and are thus representative of the known market space. Blue Oceans denote the industries /products not
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the optimal level of variable input usage 15 Multiple Inputs 15 Cost Analysis 15 Introduction Second generation (2004–2010) the Maruti Suzuki Swift was launched in India in May 2005 with a 1.3-litre petrol engine. Later, in early 2007, Maruti introduced the Swift with a Fiat-sourced 1.3 L DDiS engine. In 2010, due to the new BS IV emission norms, Maruti replaced the 1.3 L petrol engine
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Question 1 : What were the business challenges facing Maruti Suzuki management prior to adopting the Oracle suite? Before using Oracle lines of products, Maruti Suzuki used its own software to manage its different businesses. As these systems were not created by the same vendor, Maruti's businesses struggled to communicate with each other. As a result, some figures and data had to be uploaded into the system multiple times, creating duplicates of the same piece of information. As systems were
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INTRODUCTION Globalisation has brought about immense change in the business environment, however thorough analysis of both the task and broad environment much be well understood before setting up business especially in Asia. The broad environment composed of the External Determinants. This includes factors such as political-legal, economical, social-demographic, technological, ecological and Cultural. These factors have an indirect impact on a firm or any business activity. While the task environment
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Section 3, Group 30: Sang Min (121063), Roland Xing(121171) , Tis Xiang(121168), Jolie Zhu(121213) , Sky Xie(121169), Talha Khan(121059) Tata Nano background The country The market The Car • 1.21B Population • GDP +8% • Private Consumption +8% • Middle class growing Tata Nano • Market +17% • 76% 2-wheelers • Fuel-Efficient • Safe • Inexpensive • India car market have huge potentials due to growing GDP and middle class • Tata Nano is known for its low-price Sales Forecast |Q1: Sales
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Human resources(HR) Answer 1- Two major Industrial Relation disputes and their comparisons. 1. Maruti Suzuki India Limited 2. Jet airways Maruti Suzuki India Limited | Jet airways | Reasons * No incentives for hard work * Difference in pay salary * Production capacity of Maruti has gone up 1.5 times from 2009 to 2013 but the salary had not gone up. | reason * 1900 employees sacked 2007 * Pilot revolt 2009 | Impact on company * No operation for a month * Loss estimated Rs. 1
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