SUPPLY CHAIN MANAGEMENT CASE SUBMISSION REPORT Transforming ASUSTeK: Breaking from the Past Submitted To PROF. JISHNU HAZRA INDIAN INSTITUTE OF MANAGEMENT, BANGALORE Submitted by: Group 6 1311147 Akhil Mittal 1311200 Shashank Shekhar 1311197 Supriya Shailesh Kumar Sehgal 1311195 Sameer Gupta 1311196 Saurabh Kumar Introduction ASUSTeK is a Taiwanese multinational computer hardware and electronics company. It started in 1989 as a motherboard manufacturer and ventured into diverse
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continue improvement company have to innovate in order to success all manufacture companies try to be mecanistics in electronic companies they try to be organis because they have to change continuesly Determinants ur orgnization The process of matching organization structures to objectives and resources Effective structure must be planned Mission and goals influences the shape of the organization Change in strategy should precede changes in structure Key elementos of ur strategy Technology
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elements involved in purchase discion marking. Economical, political, culture, technological. Understand buyer behaviour is importance for M&S to focus on right customers so they can sell the right product at the right prices. 4P’s. . It is the matching of the right marketing stimuli to these characteristics that will determine whether a buyer will make the right decisions and thereby bring a company success. Culture characteristic Many of our values, perceptions, wants, aspirations, and behaviour
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products, services, or product features. Southwest Airlines, for example, has differentiated itself as a low-cost, short-haul, express airline. This strategy has proved to be a winning one for competing in the highly competitive airline industry. Also, Dell has differentiated itself in the personal computer market through its mass-customization strategy.” Differentiation strategy would be the best fit for Club IT because the club offers a number of diverse services.
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Product engineering • Reputation for quality/technological prowess • Strong co‐ordination among functions • Subjective measures of incentives Struck in the middle Return on Investment debasis.mallik@gmail.com Market Share Matching Dell Michael Porter’s contribution‐ A synthesis Quantify Run regression • Definition of an extended industry‐ competition and rivalry • Industry is not homogeneous‐ strategic
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as Enron and bank failures. Hence it is important for companies to consider incorporating ethics and social responsibility into their strategic planning. This applies whether a company is involved with customers one-on-one, such as a Taco Bell or Dell, Inc., or their involvement is indirect, through their relationship with their clients, such as newspaper distributor Pogo Distribution Company, or wholesale food seller, Del Monte. This paper analyzes what are ethics and social responsibility, how
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Definition: SWOT analysis is not only limited to profit-seeking organizations but also may be used in any decision-making situation when it is desired for an organization. It is use to develop a plan that takes into consideration many different internal and external factors, and maximizes the potential of the strengths and opportunities while minimizing the impact of the weaknesses and threats. This remarkable technique was provided by Albert S Humphrey, one of the founding fathers of what we
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marketing research are able to help locating the opportunities and threats on the market, subsequently, the business’s competitiveness. Another important reason of use marketing research to aid finding market opportunities are to see if the business idea matching the current market trend, which can be determine as SWOT analysis and by utilize the finding a marketing strategy can be start to develop(Tarantino 2003). Procter & Gamble (P&G) had launch marketing research and to identify the most common symptom
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are highly desired, including order notification and a clear return policy. ◗ Developing customer relationships. This includes building trust, providing security, and ensuring privacy protection (see Chapter 4). ◗ Agent profiling. The process of matching service agents directly with the needs and personalities of customers is a win-win situation for businesses, customers, and employees.
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equity & highly respected business partner Price competitiveness thru Chinese government support SWOT Target Seg. MKTG Plan Weaknesses Low brand awareness compared to other global brands _. Tough competition with two mega brands, HP & Dell No design identity _. No certain clear brand image without a combined concept or symbol Still not recognized as premium & high seg. target brand Notorious for high prices & poor tech. features without product differentiation Challenge to compete with
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