Kimberly Tucker, Chris Salt, Ashley Solomon Case 7: Mattel: Overcoming Marketing and Manufacturing Challenges 11/01/2010 Marketing Management 6800 Section 004 The Problem: The problem surrounding Mattel Inc., one of the world’s largest toy companies, is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process), as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic
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Jessica Jane A. Gonzales BSBA MMIV-B ASSIGNMENT in TQM CASE STUDY: Unsafe for Children: Mattel’s Toy Recalls and Supply Chain Management Discussion Questions: 1. Why do firms contract overseas for production of products they sell? There are several reasons for the companies to outsource some of their non-core business functions. Outsourced company will become a strategic partner who will be coordinating with the company. It has many advantages and helps the company to concentrate on their
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violate business ethical values. Background Mattel founded in 1945 is one of the largest toy companies in the world (Fortune, 2008). Although Mattel is a major toy company, there are many unethical issues found. Firstly, Mattel`s products contained lead paint and tiny magnets that could be swallowed (Mauro, 2007). Secondly, Mattel recalled toys frequently as there were five recalls in less than a year (Mattel.com, 2010). Thirdly, the packaging of Mattel`s product contributed to rainforest destruction
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Phase 2 Report Overall Situation: As the world’s largest toy company, Mattel is a seasoned veteran within the industry. It is well known for brands like Barbie, Fisher Price, American Girl, and Hot Wheels and, moreover, new product lines like Max Steel and Monster High have quickly found success. Despite its command of the toy industry, Mattel faces competition from companies like Hasbro, JAKKS Pacific, and LEGO. Nonetheless, Mattel is poised for continued growth through expansion and investment
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Questions: 1. What relevant Social Issues were depicted in the Embassy case? 2. What impact will the new city ordinance have on Embassy’s business operations? 3. If you were the Marketing manager of Embassy, what measures are you going to institute so as to make Embassy remain as a popular “Hang-out” among teens? Answers: 1. The relevant social issues that were depicted in the Embassy case is about their limitation in serving liquors or alcoholic drinks which is patron by those customers
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| Good Business Ethics | [Type the document subtitle] | | [Type the author name] | | Table of Contents Table of Contents------------------------------------------------------------------ 1 Executive Summary-----------------------------------------------------------------2 Introduction--------------------------------------------------------------------------3 Research Finding #1 Why strong ethical decisions are important to companies. ----4 Research
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Mattel Case Study Mattel Case Study Travis Horbulyk 100119910 February 9th, 2012 Problems: * Decrease in market share * Damage to their brand image Issues: * Unable to keep up with changing technology * Children not playing with toys as much as they use to * Battered reputation due to the safety of their toys SWOT Analysis: * Strengths * Brand Name * Strong customer base * Excellent variety of products for both boys and girls * Mattel
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Mattel Case 20091460 Hanbyeol, Lee 1. What is the decision facing Mattel? Mattel is one of the famous companies in toy market because of their well-known product “Barbie”. But, Mattel face crisis because commissioned Chinese companies use hazardous level of lead paint. As a result, Mattel lose faith of their consumers. In toy market, usually for the kids, parents(customers) would boycott product which contains hazardous materials to their kids. So, Mattel apologize this
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Ch1. Q1.For the three specific environment influences which affect me will be the demographic and social, technological, and economic. Demographic affect my job is because I am working for a hearing aid company, and most of our customers are older people. As a result, the social and demographic environment will affect my job. Hearing aid is kind of technological product we import our product from Germany, and they will set up the hearing system inside our product, so my job is rely on technology
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Mattel Case Study Travis Horbulyk 100119910 February 9th, 2012 Problems: * Decrease in market share * Damage to their brand image Issues: * Unable to keep up with changing technology * Children not playing with toys as much as they use to * Battered reputation due to the safety of their toys SWOT Analysis: * Strengths * Brand Name * Strong customer base * Excellent variety of products for both boys and girls * Mattel has been in the
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