Mattel’s Chinese Sourcing Crisis of 2007 Bob Eckhart, CEO of Mattel (US), had a problem Mattel had discovered on July 30 that a number of its toys manufactured in China contained lead paint The following month had seen a series of recalls, rising political tensions between the United States and Chinese governments, and a suicide But no company had been in China longer than Mattel; the original Barbie had been created there in 1959 Mattel had a depth of experience and a longevity of relationships
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Mattel Case Study Dolls facing new challenges on the global market I. Executive Summary Mattel produces and sells various toys around the world and among these Barbie fashion doll is the flagship. This product was criticized from more aspects from other cultures of Aisa where the lifestyle Barbie represents is not commonly accepted. On the other hand privacy issues were raised by parents regarding the digital marketing activity of Mattel, as rights of children are related in this market. Mat
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development strategies adopted by Mattel for Barbie and it examines the different marketing strategies and the reasons for the success of Barbie. The case also explores changes in Barbie's image along with the changes in worldwide. The most important thing about marketing strategy of Mattel is adaptation of different environments. When it entered the US market with Barbie, the environment was very clear. I mean the expectations of customers were known more easily. And also Mattel had a high adaptation skill
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Meet Polly Pocket, My Nemesis Polly Pocket was inflicted upon uncoordinated adults in 1989 by a British toy company called Bluebird Toys. (Thanks Bluebird!) Mattel and Bluebird held the distribution rights in the early 1990s. Chris Wiggs came up with the Polly Pocket doll for his daughter. Mattel and Bluebird developed his idea into a very popular toy line. Polly is a small doll--approximately 3 and 3/4 inch tall. She is plastic with jointed legs and arms. She comes with all sorts of miniature
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1B Europe Wheels 2013 Gross Sales by Brand Source: Mattel 2013 10-K 2013 Gross Sales by Region 2013 Financials At-A-Glance $7,117.8 $2.58 $7,052.6 12 $6,841.1 11 $2.22 $2.18 13 11 12 13 Gross Sales Source: Mattel 2013 10-K Gross Sales History (in millions) Gross Margin Operating Margin Earnings per Share Total Shareholder Return (TSR) (For the Year Ending December 31, 2013) Mattel, Inc. S&P Source: Thomson Reuters 1 Year 34% 32% 3
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Americans have reported about their feelings towards toys manufactured in China, and sold in the U.S., is that they are unsafe and dangerous for their kids. These issues have come up because many toy manufacturing companies have had serious public issues. Mattel, the largest toy manufacturer, had to recall over 19 million toys. About half of those toys were distributed in the United States, and all were manufactured in China. (Story and Barboza) These toys were recalled because of problems such as small
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Ch1. Q1.For the three specific environment influences which affect me will be the demographic and social, technological, and economic. Demographic affect my job is because I am working for a hearing aid company, and most of our customers are older people. As a result, the social and demographic environment will affect my job. Hearing aid is kind of technological product we import our product from Germany, and they will set up the hearing system inside our product, so my job is rely on technology
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Hollywood movie or performed at a famous fashion show. Surprisingly, she never exists in real life and she is literally a toy. Yes, it can hardly be any other toy but Barbie. Nowadays, girls can be seen wearing Barbie clothing, using Barbie perfume, carrying Barbie backpacks, and sleeping in Barbie pajamas, not to mention cosmetics, sneakers etc. (Morgenson 1991, 66). Mattel, Inc., the mother company of Barbie, should feel proud of her. Because on average, an American girl has ten Barbie dolls,
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BARBIE GIRL DROP BOX -4 RESEARCH ON INDIA (QUESTION NUMBER 1a) SUBMITTED BY :DHARMADEV SUNDURU 10/10/2013 INTERNET RESEARCH ON CHINA MARKET FOR TOYS: We, all know that Chinese market is very huge and complex. when it comes to toys market, the world renowned toy makers like Mattel and Hasbro have started their market share in china. Europeans and North Americans have a keen interest to enter into china market but in between they have to face some barriers. REASONS TO
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with the global market crisis, therefore these companies are in search of ways to obtain or enhance their competitive advantage more than ever. This paper looks at the way Mattel planned the business and became successful in turning a small business into a world famous brand. The evaluation of the generic strategies used by Mattel in Barbie business have to be analysed to find out which strategy will help the company move further forward. Because the industry is seized with high level competition,
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