History: McDonald’s Corporation is an American based world’s leading company in the fast food industry. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice. McDonald in 1948 they reorganized their business as a hamburger stand using production line principles. Ray Kroc joined the company in 1955 as a franchise. A McDonald's restaurant is operated by either a franchisee, an affiliate or the corporation itself. McDonald's Corporation
Words: 7568 - Pages: 31
who are looking for quick, healthy, affordable meal options. By committing themselves to their customer’s time constraints, Chipotle is attracting and retaining people who do not mind paying about twice as much for a Chipotle meal as compared to a McDonald's or Taco Bell meal. By educating consumers on
Words: 3880 - Pages: 16
McDonald’s and Jack in the box are two very well-known and popular brands in today’s fast food chain restaurants. The McDonald’s corporation is the largest chain of hamburger fast food restaurants, serving over 68 million customers in over 120 countries daily. It all started out as a BBQ restaurant operated by Richard and Maurice McDonald in California, later purchased by business man Ray Kroc, who started as a franchisee agent. He oversaw its worldwide growth potential and bought the franchisee
Words: 475 - Pages: 2
order to a clearer understand about corporate social responsibility and how it impacts a business, we will analyze Macdonald’s corporation and what initiatives they made for the community. Overview about MacDonald’s: McDonald’s Corporation franchises and operates McDonald's restaurants in the United States, Europe, the Asia/Pacific, the Middle East, Africa, Canada, and Latin America. The company’s
Words: 2305 - Pages: 10
Introduction Mcdonald is the world famous fast food restaurant. The idea of mcdonald’s was introduced by two brothers Mac (Maurice) and Dick (Richard) Mcdonald in California.their father Patrick Mcdonald in 1937 was having a hot dog cottage called as Airdrome restaurant near the airport. I. Situation analysis Economic factors: Currency trade likewise have an extraordinary effect on any organization. USA has a High duty ratio, Low unemployment created country, dealing in international money
Words: 787 - Pages: 4
McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers
Words: 328 - Pages: 2
company had annual revenues of $27.5 billion and profits of $5.5 billion. According to a 2012 BBC report, McDonalds is the world’s second largest private employer – behind Walmart-with 1.9 million employees, 1.5 million whom work for franchises. McDonald’s primarily sells hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, fruit
Words: 992 - Pages: 4
Paper August 27, 2014 McDonald's Corporation The very first McDonald's was opened up in 1940. The name of the first McDonald’s, which was located in San Bernardino, CA, was McDonald's Bar-B-Que (Farfan). It was a typical 1940’s drive-in with roller-skating car hops (Mcdonalds.com). Richard "Dick" McDonald and Maurice "Mac" McDonald were the original owners (wm2@doney.net). The menu included 25 items, but simplified it to hamburgers and potato chips in 1948. Their McDonald’s was shut for three months
Words: 1853 - Pages: 8
advantage. 2. McDonald’s Company McDonald's is the world's leading global food service retailer with over 36,000 locations serving approximately 69 million customers in over 100 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local business men and women. The McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants McDonald’s recognize their responsibility
Words: 514 - Pages: 3
public awareness of the effects of these unhealthy eateries has increased, they continue to be a leading contributor to the rise in obesity. The McDonald’s corporation is headquartered in the U.S. and is recognized as a symbol of American Culture, as well as a contributor to the globalization of Western influence. According to William Gould, “McDonald’s was the first company to try to export America’s love of fast food and changes in eating habits of other nations.” Headquartered in Belgium, Quick
Words: 1681 - Pages: 7
