BSBMKG414A – UNDERTAKE MARKETING ACTVITIES SEMESTER 1, 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook, Illinois, US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states
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their cars, Starbucks knows it doesn't want to be left behind. The aromatic scents of freshly brewed java are so important that the chain scrapped several breakfast items a few years ago after they were making the place smell like -- well -- a McDonald's. Now Starbucks wants to take a page out of the Mickey D's playbook. It won't be easy. For starters, most of its existing locations can't play along. It's just not possible to add drive-thru windows when you're smack dab in the middle of a suburban
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IMC of McDonalds Rachel Walker Kaplan University MT 359-01 Integrated Marketing Communication Strategies Professor Kevin Cojanu May 28, 2013 McDonalds is a well-known world-wide corporation. Richard (Dick) and Maurice (Mac) McDonald started a barbeque car hop in California in 1940. First starting out they offered a menu that consisted of twenty-nine different items that were served by car hops. By 1947, their business started to slow way down and they had discovered that hamburgers were
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way that both informs and engages History of mcdonalds McDonald is the world famous fast food restaurant. The idea of McDonald’s was introduced by two brothers Mac (Maurice) and Dick (Richard) McDonald in California. Their father Patrick McDonald in 1937 was having a hot dog cottage called as Airdrome restaurant near the airport. In 1940 the restaurant was renamed as McDonald’s Famous Barbeque. In 1940 both brothers came to a conclusion that most of their profit comes from selling hamburger so they
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seeking competitive advantage. They try to gain that by adding healthy food to their menu and by renovating the business. On page 5 of annual report, It is stated that how standing out for employees and looking out for its own people have earned McDonald’s a competitive advantage on others. The reason behind using such statement served multiple purposes. First of all its shows why one should work in McDonalds and the other (the most important one), it creates an abstract image to shareholders that
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The Counter 1. How are in-store orders taken? Orders are taken by a waiter through The Counter’s clipboard specialized menu called “Build Your Own Burger” the menu is divided into 5 different steps: Step #1 – Choose a Burger Step #2 – Choose a Cheese Step #3 – Choose up to 4 Toppings also includes premium toppings Step #4 – Choose a Sauce Step #5 – Choose a Bun Once you’ve completed the format this is turned in to the waiter and additional items can be ordered through a regular multiple
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Universidad de Costa Rica Escuela de Administración de Negocios DN 0526 Gerencia de Relaciones con el Consumidor Trabajo No. 2 Tema No. 14 Nombre del tema: Publicidad Comparativa Preparado por: Mariechen Nicoleyson Casafont A74608 DESARROLLO DEL TRABAJO La publicidad comparativa es una forma de publicidad “sangrienta” aplicada por muchas empresas (en países donde las leyes lo permitan) ya que en ella se ataca, sin denigrar o desacreditar, directamente al principal competidor para desvaluar
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Do fast food benefits the society? Fast food can be defined as food that can be prepared and served quickly. It only required low preparation time and usually consists of preheated or precooked food. Fast food restaurants are highly demand in the market since it is popular within people of all ages. According to studies, McDonald itself already served about 45 million people around the world every single day and it have more than 34 thousand chain worldwide. McDonald, together with KFC, Pizza
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Donald: 1. History: ( From : wikipedia.org/wiki/McDonald's) The McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving around 69 million customers daily in 119 countries. Headquartered in the United States. The company began in 1940s. In 1955, Ray Kroc joined the company as a franchise agent. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. In 2012, McDonald's Corporation had annual revenues of $27.5 billion
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CASE TITLE: MC DONALD’S “SENIORS” RESTAURANT CASE STUDY METHOD OBJECTIVES: 1. To enhance socialization and quality decision making. 2. To advance the student’s learning in the national world of business operation. BY: MARY KRISTINE S. TORRECAMPO LC 3 I. STATEMENT OF THE PROBLEM 1. What is the effect of the increasing seniors’ population to the image of Suzanne’s Mc Donald’s Restaurant? 2. What services should Suzanne’s Mc Donald’s
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