risks that the product or service they are purchasing may be defective or unsuitable. During the transaction, the responsibility of the product or service is transferred from the seller to the consumer’s in its entirety. In reviewing the case study “Hot Coffee” within the textbook, we are brought back to the caveat emptor doctrine. Following
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Risk Management 2301 Stella Liebeck VS McDonalds This case involves two parties; McDonalds and Stella Liebeck, a 79-year-old female, was sitting in the passenger seat of her grandson’s car having just purchased a cup of McDonald’s coffee. After her grandson stopped the car, she tried to hold the cup securely between her knees while removing the lid. However, the cup tipped over, spilling boiling hot coffee onto her legs. She received third-degree burns on over 16 percent of her body, this
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The case study manifests McDonald’s cold-blooded actions against the anguish of the 79-year-old plaintiff, Stella Liebeck in much publicized lawsuit, “hot coffee case”. It is the social responsibility of the company to look into the agony faced by the consumers in relation to its product, and this is where McDonalds fall short. The incident: The accident took place on 27th February, 1992, in Albuquerque, when Stella Lei beck along with her grandson ordered a McBreakfast at McDonald’s drive-thru
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A Coffee Story: Starbucks When customers are deciding where they want to buy their hot coffee, many different product attributes will be factored when making their decision. Product attributes may include different price points depending on the size of the hot coffee, and the quality of the coffee. The functionality of the hot coffee store with having a fast service is one attribute customers seek because many customers are buying on their way to work. Customers are looking for a combination
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Case Overview and Product Description In December of 2011, 14 year old Anais Fournier purchased and consumed two 24 oz Monster Energy drinks within one 24 hour period. This is the equivalent of 6 servings for an adult. She went into cardiac arrest the night of December 17th and died the evening of December 18th. Her parents sue Monster for damages on the basis of Strict Liability and Negligence. Monster is sold as dietary supplements instead of food item, so it is not as strictly regulated. It
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Summarize In the case study, the three significant reasons that had caused the market issue of McDonald’s from 1990s to 2003s were lack of preparation before the expansion, underestimate the competition, and fail to recognize the consumer demands. First, McDonald’s aggressively and rapidly expanded their business oversea without preparation, which led them to a wrong direction and lost focus. In addition, all the new employees weren’t trained well enough thus caused the decrease in quality of
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order to grow and consume more customers like going into festive season, as that’s what McDonalds has done in order to grow. McDonalds has participated in the festive season, one of the ways they have done this is by changing the appearance of their coffee cups and adding the Christmas flair to them with different images (snowflakes, reindeers, Snowmen and Christmas trees). So how is that a part of the growth strategy? This is a great factor of the growth strategy of McDonalds as we all know that Christmas
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There have a cases that have been related to civil law. For example , Liebeck v McDonald’s Restaurant where the lawsuit against McDonald made national headlines,the facts of the case regarding neligence,defective product and breach of implied warranty make a fascinating civil case.This case began when 79 years Stella Liebeck,incdvert ently dropping the cup and spilling the sculding hot coffee on her lap.Liebeck suffered third-degree,deep tissues burns of her legs that required multiples surgeries
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How are customer’s tastes changing in the fast-food industry? What impact do these changes have on McDonald’s? There are lots of obese in America. In America we can go to a drive up window and receive a fast, hot meal in less than 3 minutes. Everything is about fast. Mc Donald’s captured lot of market when fast food trend started. But customers are now looking for healthy options. Customers are substituting healthy food for a quick cheap meal. A healthy diet, healthy habits, can change our life
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watch for this week’s discussion called “Hot Coffee” directed by Susan Saladoff was mind-blowing. The movie talks about 4 different cases; the first one being the public relations campaign which was about a 79-year-old woman who got burnt by the coffee sold at McDonald’s. Everyone thought she was money hungry and filed this lawsuit to make millions of dollars, people even assumed she spilled the coffee on herself to make a lawsuit out of it. The second case was on caps on damages, which means that
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