have enough time to prepare meals at home; fast food may be one of the best choices instead of going expensive restaurant. Therefore, the company is going to open a fast food restaurant in Hanoi. The company buys a fast-food franchise of McDonald. McDonald’s corporation is the world’s largest chain of fast food restaurants; the company sells hamburgers, French fries, chicken, etc. There are many fast food restaurants of McDonald in the world, they operated as franchisee. McDonald serves in 118 countries
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McDonalds http://www.enotes.com/topic/List_of_countries_with_McDonald%27s_franchises#Countries_without_McDonald.27s_locations Countries without McDonald's locations Ask Yahoo! compared the United States Department of State's list of independent states to a list of franchises on the McDonald's website, and derived that the following countries don't have McDonald's locations.[7] LATIN AMERICA AND THE CARIBBEAN (15 out of 35 countries) • Antigua and Barbuda, Barbados, Belize, Bolivia, Bermuda, Dominica
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cost advantages and higher profit can be obtained by bulk purchasing, having higher bargaining power, enjoying higher turnover rate and paying lower interest charges when borrowing, etc. McDonald’s is one of the multinational companies enjoying economies of scale by operating in different countries. McDonald’s offers relatively uniform menu items that can be easily mass produced, so the cost of making each one is smaller. For a business organization to grow, it has to constantly find new opportunities
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TABLE OF CONTENTS I. EXECUTIVE SUMMARY II. SOLUTION ANALYSIS 1. Company analysis 2.1 Mission statement 2.2 Marketing objective 2. Environment analysis 3.3 Economic environment 3.4 Social environment 3. SWOT analysis 4.5 Strengths 4.6 Weaknesses 4.7 Opportunities 4.8 Threats 4. Competitors 5.9 Direct competitors 5.10 Indirect competitor III. MARKETING STRATEGIES 1. Segmentation 2.1 Behaviour
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comments Grade Awarded___________ Moderation required: yes/no For Office Use Only__________ Final Grade_________ Tutor______________________ Date _______________ 2|Page 0006529208 Strategic Financial Management Report: McDonald’s Part 2: External Analysis Zaheer Mansuri Word Count: 3038 Tutor: Liz Warren 3|Page 0006529208 Contents PESTLE .......................................................................................................................
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Donald: 1. History: ( From : wikipedia.org/wiki/McDonald's) The McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving around 69 million customers daily in 119 countries. Headquartered in the United States. The company began in 1940s. In 1955, Ray Kroc joined the company as a franchise agent. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. In 2012, McDonald's Corporation had annual revenues of $27.5 billion
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Chosen product detailed description After researching, we can find that Jollibee is an American-style fast-food restaurant with Filipino-influenced dishes specializing in burgers, spaghetti, chicken and some local Filipino dishes. In the Philippines, Jollibee serves Coca-Cola products for its beverages; in overseas markets, the chain serves Pepsi products. The Jollibee brand successfully incorporated into its line-up the Sweet & Sour Meatballs, Grilled Pork Tenders, Jollibee floats and Flavored
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Introduction McDonalds is a very successful and famous fast-food restaurant in the world, the reason in being successful for McDonald's Franchise is about: Consistency, innovation and resiliency. At first, the characteristics of consistency. "If I had a brick for every time I've repeated the Phrase Quality, Service, Cleanliness and Value, I think I'd probably be able to bridge the Atlantic Ocean with them (Ray Kroc, 1955)". Kroc saw a business opportunity that simply cannot be resisted that
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brands, "Yonghe King", "Hong Zhuang Yuan", "San Pin Wang" brands under the Superfoods Group, and “12 Hotpot”. The company has also embarked on an aggressive international expansion plan, and currently has 80 stores outside the Philippines-USA (26), Vietnam (32), Brunei (11), Jeddah (7), Qatar, Hong Kong, and Kuwait (1 each), firmly establishing itself as a growing international QSR player. On Dec 19, 2014, JFC disclosed that its wholly-owned subsidiary, Jollibee Worldwide Pte. Ltd. (JWPL), entered
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Mountaintop Martin Luther King Jr.’s life and the Civil Rights Movement in America are alternative beats of the same heart. In his overall fight against racism, the important landmarks were the Montgomery bus boycott, the March on Washington; anti-Vietnam War Activism and Assassination in the year 1968, Dr. King emerged as a sterling crusader. He was the living legend and glorious in death. He was intensely loved and fiercely hated. In his book, “Pilgrimage to the Mountaintop,” Harvard Sitkoff
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