. 1. The important factors in segmenting international markets: 1. Demographics: According to Bruwer and Li (2007, p 21) cited that in demographic segmentation, the market is divided into many variables; they are “age, gender, education, occupation, income, family size, generation, nationality and religion”. The reason why these demographic variables are so popular with the marketers is they are relevant to the customer’ needs and wants. Another reason is that they are easy
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physical well-being around the world. Employment and Poverty The outsourcing of services and manufacturing to developing countries have provided more job opportunities for people in developing countries such as Thailand, Indonesia, China and Vietnam. It has given a chance to invest developing markets and discover the available talents there. Due to globalization of business, people in developing countries can obtain
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an opportunity for quality growth in an industry that is simultaneously experiencing levels of maturity in the US and European markets. Internal analyses of the industry’s top players yields an in depth look into McDonald’s, Yum Brands, Burger King, and Darden Restaurants. McDonald’s is the industry leader in terms of revenues with $89B in 2013 systemwide sales, more than double of nearest competitor
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Introduction to Exchange Rates and the Foreign Exchange Market 2 Per $ 1.225 1.084 5.238 0.703 7.750 48.160 94.860 13.220 7.460 0.609 1.000 1. Refer to the exchange rates given in the following table. Today June 25, 2010 Country Australia Canada Denmark Euro Hong Kong India Japan Mexico Sweden United Kingdom United States Per $ 1.152 1.037 6.036 0.811 7.779 46.360 89.350 12.697 7.740 0.667 1.000 Per £ 1.721 1.559 9.045 1.215 11.643 69.476 134.048 18.993 11.632 1.000 1.496 Per € 1.417 1.283
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TABLE OF CONTENTS Executive Summary----------------------------------------- 1. Introduction 2. Situation analysis 2.1 External analysis------PESTEL analysis------------------------------------- 2.2 Internal analysis--------the value chain--------------------------------------- 2.3 SWOT-analysis-------------------------------------------------------------------- 3.Strategic concerns
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Strengths The first defined Vietnamese fast food chain in Vietnam Fast food culture was initially imported to Vietnam in 1994 with the birth of the first restaurant named Chicken Texas on Nguyen Trai Street, District 1, Saigon. Gradually, a queue of foreign fast food jumbos have landed onto Vietnam and dominated the market with the everyday-seen names like KFC, Lotteria, Jollibee…They have helped shape up fast food culture with western style in the country that has been globally
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with the benefits of local responsiveness by adapting for local tastes. It depends on an integrated network and teamwork to drive the needs of the marketplace and the need to be competitive (Jollibee 2008). JFC’s early success is built on adopting McDonald’s business model, and tailoring its menu to local tastes. Subsequently, JFC has built an outstanding set of capabilities with many operating at the level of core competencies. Its only potential weakness is its ongoing reliance on founder, Tony Tan
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1920’s and 30’s the labour party took a democratic socialist stance, as this was the first time there was a labour government, the party was focused much on the left, concentrating on promoting the welfare of working class people demonstrated by Mcdonald’s Coal Miners act that introduced a minimum wage for a year and improved working conditions and safety for the miners. The party at this time also introduced the Wheately Housing Act which introduced 500,000 flats for rent for the working class families
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and cuisine on Vietnamese culture, especially among the young, will be key factors supporting the growth of fast food. Furthermore, more newcomers, both international and local players, are predicted to enter the consumer foodservice industry in Vietnam. Chained players are likely to record a better performance than independent over the past few years. The main reason for this is that more people pay attention to service quality and food safety standards while chained operations are perceived
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