economic downturn, more people are cutting back on how much they spend when eating out, and therefore, are turning to fast food restaurants. 2.What does your 5-forces analysis of the fast-food industry tell you about the competition facing McDonald’s? With the Porter 5 forces model we identify that in general MacDonald and its competitors (Burger King, Wendy’s, Hardee’s, Jack in the Box, Sonic) are active in making fresh moves to improve their market standing and business performance by
Words: 2511 - Pages: 11
McDonalds SWOT Analysis Case Study Report McDonald’s BACKGROUND: Brothers Richard and Maurice McDonald founders of McDonald’s Corporation grew from a single drive-in restaurant in San Bernardino, California in 1948 to the largest food service organization in the world. In 1955 Ray Kroc opened firs McDonald’s in Des Plaines, Illinois and became exclusive franchising agent for the company. By 1991 McDonald’s owned $13 billion of fast-food industry, operating 12,400 restaurants in 59 countries
Words: 1122 - Pages: 5
Chipotle Mexican Grill Chipotle Mexican Grill was founded in 1993 by Steve Elis in Denver, Colorado with one store and an idea to make fast food better. From that one location, Steve was able to grow his company into a multinational organization that consists of 1230 restaurants throughout the United States, District of Columbia, Canada, and the United Kingdom. Chipotle’s reported revenues for the year of 2011 were $2.3 billion with a net income of $214.9 million. Starting in the 2007 to 2011, Chipotle
Words: 508 - Pages: 3
Total Quality Management Term paper on:: MC DONALD’S Contents INTRODUCTION The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company
Words: 1094 - Pages: 5
opening frame to get a closer look, I realized that there is an entire diving suit, helmet and all, slung in a very corpse-like manner atop the piece of furniture (perhaps a refigerator?) adjacent to the corner. Completing the scene, Dave has a McDonald's bag and drink at his side, and sandwich in hand. Indeed, Dave immediately chows down on the sandwich, at which point the shot changes to a closeup of the fish, which turns half its body towards the camera (which is what these wall-mounted singing
Words: 1567 - Pages: 7
celebration of their tenth anniversary, Mr. Kroc decided to offer stock to the public for $22.50 per share. Had someone purchased 100 shares in 1965 for $2,250, it would be worth over $7.3 million after it’s twelve stock splits. What has made made McDonald’s so successful? Ray Kroc’s mission statement for McDonalds was a simple one. He wanted the restaurant to be his customers favorite place and way to eat. Their mission statement hasn’t changed much over the years. “McDonalds vision is to be the
Words: 1215 - Pages: 5
would seem even through these harsh economic times Starbucks and McDonald’s have stayed the course and have not had to suffer through the recession. Both are still able to make huge profits, this is a testament to the way they market and sell their products locally and globally. Over the past few years both have been competing against one another to grab a foothold (McDonald’s fast foods and Starbucks coffees) internationally. McDonald’s has chains in over one hundred countries, while Starbucks has
Words: 1498 - Pages: 6
McDonald's Food Chain Case Study It was early evening and one of the 25 McDonald's outlets in India was bustling with activity with hungry souls trooping in all the time. No matter what one ordered - a hot Maharaja Mac or an apple pie - the very best was served every time. But did anyone ever wonder as to how this US giant managed the show so perfectly? The answer seemed to lie in a brilliantly articulated food chain, which extended from these outlets right up to farms all across India. US-based
Words: 2734 - Pages: 11
Nottingham University Business School MBA Programme Business Economics (N14M79) The Perspective View of PESTEL Analysis for McDonald’s Chummar Pudussery (011869) Copy 2 Word Count: 2126 TABLE OF CONTENT EXECUTIVE SUMMARY .........………………………………………………………3 1.0 INTRODUCTION 1.1 The History of McDonalds ………………………...…………….……4 1.2 Industry Overview ………………………………………………….....4 1.3 The challenges…………………………………………………...….…5-6 2.0 PESTEL Analysis 2.1 Political ………………………………………………
Words: 2854 - Pages: 12
How can you determine what fast food taste better, and the cost is better. In the 1940’s was the beginning of the burger era. It was the times to start a business, where in the future it will be, one of the greatest things that have happen. McDonald’s started out in 1940 as BBQ restaurant. It wasn’t until 1948 they closed down for a few months to change it into the franchise they are. It was a simple burger joint, you know the one’s that served only hamburgers, potato chips, and soda. It wasn’t
Words: 1006 - Pages: 5
