Entrepreneurial Leadership Yvonne T. Johnson Dr. Etta Steed BUS 508 Contemporary Business October 26, 2013 Determine how Five Guys philosophy sets it apart from other fast-food chains. In 1986 Five Guys started out as a little family burger operation with five locations and a steady following in Northern VA. Today, there are 570 stores across the U.S. and Canada with sales of $483 million. All Family members remain actively involved, in spite of company growth. One reason that Five Guys are different
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Case title: McDonald's "seniors" Restaurant I. Statement of the Problem The perception of younger customers of McDonald's image and the current strategy regarding senior citizen customers . II. Definition of the Problem Suzanne Drolet is manager of a McDonald's restaurant in a city with many "seniors." She worries that with her growing senior citizen customers, the image of her restaurant would change and it will be known for being a non-fast-food restaurant because of the ambiance.
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COMPANY BACKGROUND McDonald's is the world's leading global food service retailer with over 36,000 locations serving approximately 69 million customers in over 100 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local business men and women. Overall vision is for McDonald's to become a modern, progressive burger company delivering a contemporary customer experience. Modern is about getting the brand to where we need to be today and
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The Stakeholders. Employee. One stakeholder of McDonalds would be its employees. The employees are the internal stakeholders as they work in the company and have an interest and influence the way it is run. So anybody that works for McDonalds is a stakeholder. This could be from a part-time team member or somebody from the head department. It doesn’t matter as long as they work for the company. McDonalds employees often have staff meetings with managers where they can talk about what they think
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Throughout the inception of civilization, restaurants have been an around in one or another shape or form. The utility of a restaurant or inn can provide to hungry travelers from all centuries of the past with invaluable resources of survival. Often times, whether or not a restaurant or inn was in proximity of travelers would determine whether or not these people met life or death. Nowadays, restaurants provide a convenient way to access a meal without having to go through the trouble of buying the
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Spurlock and the McDonald’s Effect The basic premise of the movie, “Super Size Me,” by Morgan Spurlock, was to determine the effects of eating McDonald’s food for a period of thirty days to determine other adult’s knowledge of the regular consumption of fast-food and the psychological effects (stress and wellness) it has on an individual’s body. Morgan’s Next Thirty Days Before his study began, Morgan enlisted the aid of three medical physicians on his thirty-day journey of eating McDonald’s: a cardiologist
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David Nygaard December 11, 2014 BUSA 300-2 The Four Ps of Marketing Before starting a business a person needs to think about many things; what are they going to sell, how their business will be structured, will they be publically owned etc. But some of the most important questions that need to be addressed come from the Four Ps of Marketing. The four Ps are: Product, Place, Price and Promotion. In simple terms it goes like this; what are you going to sell? Where are you going to sell
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[pic] McDonald's and the Environmental Defense Fund: a case study of a green alliance Sharon Livesey Originally published in…The Journal of Business Communication • January 1999 In 1987, the United Nations World Commission on Environment and Development, which had convened to address the global ecological crisis, produced Our Common Future (the Brundtland Report). This watershed event established the conceptual underpinnings for environmental politics and debate in the 1990s by reframing
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McDonalds Enterprise skills McDonalds restaurants are run by franchisees and business managers. In order to generate revenue and profit they need to have the ability to coordinate resources to ensure the business is successful. In addition to this, many skills are required which include taking risks when needed and exploiting opportunities. These enterprise skills contribute to the business achieving their aims and objective, which is critically important for them as a business. Self confidence
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McDonalds, these four factors are significantly influential. The correct way of dealing with the effects of these factors will ensure McDonald’s success both in the short term and long term. There are many political factors that have the potential to influence McDonald’s in the near future. One of the main things that can be influential is unemployment levels. McDonald’s currently help Australia’s high unemployment rate by providing people with jobs who may not have been given the opportunity to work
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