PART I COMPANY PROFILE 1.1Name of the Company McDonald's Corporation McDonald's 1.2 Location of the Company (Head Office) Golden Arches Development Corporation 17th Floor Citibank Centre, Paseo De Roxas Avenue, Makati City 1.3 Locations of McDonald’s All over the Philippines there are McDonald’s. McDonald’s has grown to become one of the leading fast food chains with close to 300 restaurants nationwide. Mostly branches were strategically located at the malls and commercial buildings.
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America? It’s none other than Mcdonald’s corporation USA. Looking at the above statistics makes one wonder that what is the driving force behind all these achievements? How is it that the chicken burger available in San Francisco is same as the one available in delhi? Many of these question have been answered in the book “Mcdonald’s: behind the golden arches” written by john love. But are these standards being carried out in India as well? The golden arches of Mcdonald’s are slowly becoming an integral
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Now, we want to introduce the challenge of Mccafe.There are three main challenges faced by Mccafe. 1. In 2008, due to the great depression, many people switched to buy coffee in Mccafe because of the lower price. And now, Starbucks is now increasing in popularity in Hong Kong; this shows that people concern more about the quality and environment. Therefore, people may switch back to buy coffee in starbucks. Also, Mccafe does not have clear target market; this may affect its competitiveness
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fast-food industries are McDonald’s and Burger King. In the 1980’s, McDonald’s sales has increased 26% and Burger King’s by 11%. McDonald’s was the top leader since every product being sold was standardized. However, Burger King does not encourage customization and breakfast. The external analysis shows the companies’ opportunities and threats. McDonald’s opportunities: International Expansion, serves only 1% of the world’s population, and growing dining-out market. McDonald’s Threats: mature industry
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McDonald’s Corporation April Hahnfeld Analyst July 18, 2010 HOLD • Threat of Competition: High • Threat of New Entrants: High • Threat of Substitution: Low-Moderate • Power of Suppliers: Low • Power of Buyers: Low • Best profit margin in the industry • Moderate Leverage • Good dividend yield and earnings growth • Attractive per-share earnings growth due to large share repurchases • Significant internal exposure and shareholder focus • Commodity cost risks • Extremely competitive industry
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support http://talkfinanceonline.com/swot-analysis-of-mcdonalds/ SWOT analysis of Mcdonalds April 18th, 2012 | Author: admin Share Swot analysis on McDonalds. McDonalds is an international food outlet preferred by every age group around the world. It is a multinational food outlet, despite this it has to be analyzed to evaluate its strengths, weaknesses, opportunities and the threats. Let’s analyze the outlet using swot analysis. Weakness * The weakness that hits the list is the employee
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the boom of the fast food industry (11). Several decades ago over 75% of the money used for food was used to prepare meals at home, but today over 50% of the money is used to eat out. The fast food industry is comprised of famous names such as McDonald’s, Burger King, Taco Bell and Wendy’s to name a few. Fast food is now served not only at restaurants and drive-thru but also at airports, college campuses, Walmart, gas stations and even hospital cafeterias worldwide (12). In 1970, Americans spent
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Institutionalism Whenever I enter a McDonald’s restaurant I am driven by, of course, hunger and some certain expectations. Therefore you can find all expectations one has about eating at McDonald’s in the word that characterizes those kinds of restaurants: Fast-Food. The “Fast” has in my point of view two dimensions. The food should be cooked quickly and I want to be served quite fast at the counter. Furthermore it is easy for the costumer to make a fast choice due to the big picture above the counters
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PESTLE Mcdonald's PESTLE Analysis POLITICAL The operations of McDonalds are affected by the government policies on the regulations of fast food operation. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country. Governments also control the license given for open the fast food restaurant and other business regulation need to follow such as for a franchise
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Introduction McDonalds is one of the world’s major fast food brands, and a main player in fast food industry. Its reputation precedes its value. In 2011, the world standards organisation used one of the products of McDonalds called BigMac as a standard to compare prices across the world to calculate living expenses. The company supported this by explaining that a single McDonalds store takes into consideration all the factors such as labour rate, raw materials, electricity, water and land costs
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