Assurance of Learning Exercise 3D McDonald's Burger King Holdings Yum! Brands., Inc. Critical Success Factors Weight Rating Score Rating Score Rating Score Advertising 0.20 3 0.60 2 0.40 2 0.40 Product Quality 0.10 2 0.20 2 0.20 3 0.30 Price Competitiveness 0.10 3 0.30 3 0.30 2 0.20 Management 0.10 3 0.30 2 0.20 2 0.20 Financial Position 0.15 3 0.45 1 0.15 2 0.30 Customer Loyalty 0.10 1 0.10 3 0.30 3 0.30 Global Expansion 0.20 3 0.60 2 0.40 2 0.40 Market share 0.05 3 0.15 1 0.05 2
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also inexpensive and convenient. But it reflects American’s culture of obesity and the history behind. Eric Schlosser, in his book Fast Food Nation, takes a hard look at what’s behind the look-like chain eateries that dot the American landscape. A McDonald’s is not just a restaurant serving hamburgers to hungry patrons; it’s the end of along ripple of event that produces the food that millions eats every day. Meanwhile, with the first documentary, Super Size Me, Morgan Spurlock used his own body to
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McDonald’s Keanu Gordon-Williams Lujack McReynolds 11/29/2012 Table of Contents Executive Summary LM………………………………………………………………………… 3 Introduction KGW ……………………………………………………………………………….5 External Analysis KGW .…………………………………………………………………………5 General Environment KGW……………………………………………………………... 5 Technological Factors KGW ....…………………………………………………..5 Economic Factors KGW ………………………………………………………… 6 Demographic Factors KGW..……………………………………………………..7 Global Factors KGW …………………………………………………………….
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Relationship duration: balance (past) and perspectives (futures). Risks of outsourcing from McDonald’s perspective and probability to put an end on the relationship. Martin Brower has been a supplier of McDonald’s since 1956. They started by delivering paper products to Ray Kroc’s first restaurant in Illinois, but have gown alongside McDonald’s and can now call themselves their biggest global supplier of food and service products. They have since 1972 offered delivery of the entire inventory the
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McDonalds have a huge market share of approx. 20% when its competitors such as Burger King have just 2%. Weakness - Unhealthy image McDonald's has been under great criticism by negative press due to the increase in awareness of health and many believe the documentary "Supersize Me" by Morgan Spurlock which highlighted the health implications that McDonald's has really kick-started this. Further more now the nutrition facts have to be shown on food stuffs it is easy for people to see how bad their
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Strategic Planning and HR Planning – Linking the Process at McDonald’s Strategic Planning and HR Planning – Linking the Process at McDonald’s Human resources and the organization’s strategic plan need to be in sync when it comes to integrating new technologies. We are talking about a new look for McDonald’s. You as new employees will be coming into the new world of McDonald’s. For the organization to grow, it needs to have the transformation take place by uniting the management and
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chain of hamburger food restaurants. The headquarters are at Oak Brook, Illinois and the chairman is Andrew J McKenna and Don Thompson is the president and CEO. A total of 68 million customers are served daily in 119 countries across 35,000 outlets. McDonald's primarily sells hamburgers, cheeseburgers, and chicken, French fries, breakfast consumables, soft drinks, milkshakes and deserts. Due to research from customers, they have broadened their menu to include salads, fish, wraps, smoothies, fruit, and
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Financial Analysis of the McDonald’s Corporation MCD, New York Stock Exchange One McDonalds Corp Plaza Dept. 332 Oak Brook, IL 60523 630-623-3154 Sheena Harper-Nelson Webster University COMPANY OVERVIEW: Brief description of the company McDonald’s is one of the largest fast food restaurants today. There are over 35,000 restaurants in 117 countries at the end of 2013. Out of those restaurants, 26,338 are franchised or licensed. That is over 80 % of the company. There
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Case Analysis Project, McDonald’s Corp, Introduction McDonald’s Corporation franchises and operates McDonald's restaurants in the United States, Europe, the Asia/Pacific, the Middle East, Africa, Canada, and Latin America. The company was founded by brothers Richard and Maurice McDonald when they opened their first restaurant in San Bernadino California in 1948. At the time, McDonald’s core business was inexpensive and fast food, burgers, fries and shakes. The present corporation dates its
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INTERNATIONAL MARKETING Global marketing strategy of McDonald’s is established on combination of local and global mixed elements of marketing. 1) The first element is, McDonald’s offers basic items like burgers, french fries and soft drinks in most countries. The popularity of American-style burgers, fries, and soft drinks are growing around the world. Second element of McDonald’s global marketing strategy (GMS) is a dynamic element in McDonald’s business model restaurants system which can be set
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